SOCIAL MEDIA PORTFOLIO REPORT AMORE COOKIES
[INSERT LOGO]
PRINCIPLES OF ENTREPRENEURSHIP (ENT530): SOCIAL MEDIA
FACULTY :AC - FACULTY OF ACCOUNTANCY
PROGRAMME :AC220 - BACHELOR OF ACCOUNTANCY (HONORS) SEMESTER :4
GROUP :AC220B4A
GROUP MEMBERS :1. ASHRAFIE PUTRA BIN ABOS MUSTAMAM (2020489822)
2. AHMAD AIDIL BIN AHMAD AMIRULZAMMIL (2020828704)
SUBMITTED TO :
MISS NUR NAJJAH BINTI ABD RAHIM
SUBMISSION DATE:
12TH JULY 2022
TOTAL MARKS = 78%
TABLE OF CONTENT
NUMBER DESCRIPTION PAGE NUMBER
ACKNOWLEDGEMENT 3
EXECUTIVE SUMMARY 4
1.0 GO E-COMMERCE REGISTRATION 1.1 Ahmad Aidil’s Registration 1.2 Ashrafie Putra Registration
5 6 2.0 MyEnt Certificate
2.1 Ahmad Aidil’s MyEnt Certificate 2.2 Ashrafie Putra’s MyEnt Certificate
7 8 3.0 SSM Registration
3.1 Ahmad Aidil’s registration 3.2 Ashrafie Putra’s registration
9 10 4.0 Introduction of Business
4.1 Name and Address of Business 4.2 Organizational Chart
4.3 Mission/ Vision
4.4 Description of Products/ Services 4.5 Price List
11 12 13 14 15 16 5.0 Facebook (FB)
5.1 Creating Facebook(FB) page
17 17
ACKNOWLEDGEMENT
First and foremost, before we begin our work, I would want to express my thankfulness to Allah SWT for His blessing and direction in helping us successfully finish our
assignment, which is a social media portfolio..
In addition, I want to thank University Teknology Mara (UITM) for giving my friends and I the chance to perform this kind of portfolio report, which is useful for our academic work as well as for gaining further knowledge in this world.
I also want to thank Miss Nur Najjah Binti Abd Rahim, our Principle of Entrepreneurship (ENT530) lecturer, from the bottom of my heart for her help and assistance with this work. Her commitment and diligence helped us a lot in finishing this report.
In addition, I want to express my sincere gratitude to my family, who did everything in their power to encourage me and to help me with the money needed to cover all of the project-related expenses. Not to be forgotten are all of my friends who helped me out and taught me during this entire semester.
Finally, I would want to express my gratitude to everyone who participated in and made a contribution to my assignment project, whether directly or indirectly. Their efforts and initiative allowed me to successfully finish this social portfolio report.
Executive Summary
Amore cookies was established on 2 June 2022. Controlling the quality of the Amore Cookies products we produce is our top goal. We'll make sure that every pack our customers purchase is of the highest quality
We opened for business on 3 June, 2022. We were somewhat disappointed with the number of likes we received when we first set up the Amore Cookies Facebook page.
Nevertheless, we remain confident that someday people will learn about us and
appreciate our post. After a number of teaser videos, many Facebook users have begun to like our post and page. From that point forward, Facebook has become a significant source of customer engagement for us.
Our chef, who has more than 8 years of expertise in the pastry industry, prepared chocolate chip cookies using the best recipe. Because of the affordable pricing, our consumers claim that our items are particularly suitable for everyone. Our products are of excellent quality, which is one of the reasons why our initial collection was completely sold out in less than 24 hours.
There was a lot of supportive response when we first launched the business. The demand was great even with just three types of cookies, which resulted in a lot of sales and a profit for this initiative. Because of this, we think Amore Cookies is a viable option for everyone and competitive with other companies.
1.0 Go e-commerce Registration 1.1 Ahmad Aidil’s Registration
1.2 Ashrafie Putra’s Registration
2.0 MyEnt Certificate
2.1 Ahmad Aidil’s MyEnt Certificate
2.2 Ashrafie Putra’s MyEnt Certificate
3.0 SSM Registration 3.1 Ahmad Aidil’s Certificate
3.2 Ashrafie Putra Certificate
4.0 Introduction Of Business
The name of our business, Amore Cookies, was chosen after considering our primary product. The phrases Amore and Cookies together indicate that we offer the tastiest cookies in the area. As for our target market, Amore cookies are aimed at everyone, especially youngsters between the ages of 10 and 60, as they are suitable for anyone who prefers cookies that are crunchy.
4.1 Name and Address Of Business
Name of Business Amore Cookies
Business Address
Corresponding Address [email protected]
Website www.amorecookies.com
Telephone Number Form of Business Sole Proprietorship
Main Activities Retail sale of food product Date of Commencement 2 JUNE 2022
Date of Registration 3 JUNE 2022 Registration Number 003404265-M
Name of Bank Bank Islam
Bank Account Number
4.2 Organizational Chart
Amore Cookies operates as a sole proprietorship. This is due to the fact that our company is just getting started and only runs a tiny business. As a result, the only people listed on our organizational chart are the owner of Maggi Serda Murah Enterprise and one employee
General Manager
ASHRAFIE PUTRA BIN ABOS MUSTAMAM
Staff
Ahmad Aidil Bin Ahmad Amirulzammil
4.3 Mission/ Vision
We think that every company should have a purpose and vision statement in order to operate in accordance with the objectives that must be met. As a result, we have created our company's purpose and vision statements so that we can understand our short- and long-term objectives
Mission
● To achieve target sales RM 300K in 2022
● To be one of Malaysia's top cookies brands
● To provide excellent customer services to customer
● To become one of the best stockis in Puncak Alam, Selangor Vision
Our vision is to establish ourselves as a rise in global cookies by emphasizing
excellence and perfection while using our innovative spirit to craft the finest and most decadent cookies.
4.4 Descriptions Of Product/ Services
Amore cookies is a company that offers its customers the newest cookie trends along with a variety of options, excellent quality, and affordable prices. There are 3 main product cookies in Amore Cookies.
Double Chip Chocolate Cookies.
This cookie's uniqueness is all its own. These cookies are unique in comparison to other goods. The consumer of this product won't get bored because it also has a lot of Chop Chip flavoring.It suitable for people who are in love with chocolate chips. Additionally, the cookies are less sugary. As a result, it will be appropriate for everyone, including youngsters and senior citizens. In addition, as they were handcrafted cookies, they won't easily expose to air and lose their crunch. The packaging is straightforward and well-sealed, allowing the user to utilize it anytime he wishes..
Red Velvet Cookies
Cookies made with red velvet are unique from other cookies. What makes it different ? These cookies are high in red velvet flavor. The mix of chocolate chip and red velvet makes the cookies more appealing because the customer can taste both the acidic flavour and the sweetness of the cookies.Red velvet is also well-known for its red colour. Bit fruit was initially used to get this colour. Bits of fruit are very nutrient-dense and help us feel more energized. Bit fruits are a good source of vitamins and minerals that support our internal organs and systems. The packaging is also straightforward and well-sealed, allowing the user to utilize it anytime he wishes.
Green Tea Matcha Cookies
Cookies made with green tea and matcha are quite distinctive. We can observe that there aren't many Matcha-flavored cookies available. The cookies were exceedingly uncommon. Matcha flavour offers many benefits. It can aid in the removal of toxins from our bodies. It will purge toxic substances from our bodies. Matcha contains vitamins A and C, which can boost our bodies' defenses, particularly in this pandemic. Covid-19 . Additionally, it can restore the body's cholesterol balance. Tea's component will lower the unhealthy cholesterol rate. For the packaging, the packaging is also straightforward and well-sealed, allowing the user to utilize it anytime he wishes.
4.5 Price List
Product Price ( RM)
Double Chip Cookies
RM 10
Red Velvet Cookies
RM 15
Green Tea Matcha Cookies
RM 15
5.0 FACEBOOK (FB)
We set up a Facebook Page when we were launching our company. This is done in an effort to spread knowledge of our Amore Cookies company among Facebook users, particularly those who are local to our business location.
Additionally, we are aware that people these days like to seek and locate information online, so setting up a Facebook page is one of the best ways for us to engage with our customers online. Visit the In Amore Cookies Facebook Page. With the linked business, we had generated Facebook Posts that served as teasers, soft sells, and hardsells.
5.1 Facebook Page
5.2 Custom URL Facebook Page
FB pages URL : https://www.facebook.com/AmoreCookies-100302756007443/
5.3 Facebook (FB) Post - Teaser
FB LIKES 51= 02 MARKS
5.4 Facebook (FB) Post – Copywriting (Hard Sell)
Hard Sell 1
Hard Sell 2
Hard Sell 3
Hard Sell 4
Hard Sell 5
Hard Sell 6
Hard Sell 7
Hard Sell 8
Hard Sell 9
Hard Sell 10
Hard Sell 11
Hard Sell 12
Hard Sell 13
Hard Sell 14
Hard sell 15
Hard Sell 16
5.5 Facebook (FB) post – Copywriting (Soft sell)
Soft sell 1
Soft sell 2
Soft Sell 3
Soft sell 4
.
Soft sell 5 (2&5 SAMA)
Soft sell 6
Soft sell 7
Soft sell 8
Soft sell 9
Soft sell 10
Soft sell 11
Soft sell 12
Soft sell 13
Soft sell 14
Soft sell 15
Soft sell 16
5.6 SALES REPORT
Total Sales Offline
Amore Cookies is currently selling for more than RM70. The table below shows some of our sales with receipts as evidence.
Month Customer Information Evidence
May Nama : Zaiton bt Aziz
Alamat : No 43 kampung Baru Mukim Gajah Mati, Pokok Sena Alor Setar Kedah..
no tel: 0195647180
item : 1 pack Double Chip Cookies
May Nama : Farah Nadia Alamat : B-13-11 Kiara East Taman Mastiara 51200 KL
No tel: 0167234558 Item: 2 pack Double Chip Cookies, 2 pack Red Velvet Cookies
6.0 Conclusion
In short, while creating this social media portfolio, we learned a lot and gained
experience. We enjoyed every step of the procedure immensely. We gained knowledge on how to manage and make money from an online business on social media. Since most customers today prefer to make purchases online rather than window shop, having knowledge of how to operate an internet business provides us a competitive edge in online marketing. This is because it is simpler and more effective for customers.
We sincerely hope that our online business will keep growing in the market so that we can realize our mission and vision of becoming one of the most well-known
manufacturers of cookies available today.In order to satisfy the needs and preferences of our customers while also ensuring their brand loyalty, we will make every effort to maintain the quality and pricing of our products. Furthermore, we think that by creating job possibilities through our company, our future successes will help to lower the unemployment rate.
Additionally, social media is the ideal platform today for connecting with customers and developing our brand. In this social media portfolio project, we learn how to run our own business in the real world, interact with online users, advertise a business, and establish connections with others. We've seen a lot of Facebook business tool features that we think are really helpful for operating an online business. In order to advance our
business goal, we also hope that our Amore Cookies company will get more notice from others.
