UNIVERSITI TEKNOLOGI MARA (UiTM) CAWANGAN SELANGOR
KAMPUS PUNCAK ALAM
BACHELOR OF SCIENCE (HONS.) TOURISM MANAGEMENT FACULTY OF HOTEL AND TOURISM MANAGEMENT
PRINCIPLES OF ENTREPRENEURSHIP (ENT530) SOCIAL MEDIA PORTFOLIO
NADNAD.WHO
NADIA BINTI SHAMSUL AIZAT 2021112739
HM2413C
Report Submitted to Dr. Norfazlina binti Ghazali on 19
thJuly 2021
2 ACKNOWLEDGEMENTS
First and foremost, all praise to the Almighty for providing me with the comfort and guidance, enabling me to complete this assignment as per the assigned date.
In order for me to finish my portfolio for the ENT530 Principles of Entrepreneurship course, I'd like to convey my gratitude and appreciation to all who have assisted me in the completion of this report. I'd also want to mention that without the aid and passion of Dr. Norfazlina binti Ghazali, this assignment would not have reached a sufficient level, since her advice and devotion has assisted me and other students in finalising and completing the work.
My sincere gratitude to my family for supplying and assisting me in completing the assignment, as well as to my friends for sharing my Facebook page with their close friends.
Thank you to everyone who helps to complete the social media portfolio by liking the Facebook page, both directly and indirectly.
3 EXECUTIVE SUMMARY
Nadnad.who is a sole business that offers vintage style handbags and made available to consumers who are keen to look fashionable and have an interest on vintage handbags to potential customers in Wilayah Persekutuan Kuala Lumpur and Selangor Darul Ehsan. The business is headquartered in Jalan Klang Lama, Petaling Jaya and it is owned by Nadia binti Shamsul Aizat as the founder of Nadnad.who. Nadia was an experienced entrepreneur before delving into the handbag business by designing t-shirts from 2013 to 2015, which she sold on social media platforms like Instagram and through a retail store in Uptown Puchong. Years later, she gained expertise selling secondhand clothing on Instagram and at night markets through a friend. The management of Nadnad.who consist of only two employees who dedicatedly work held liable in different roles. Nadia binti Shamsul Aizat is the founder of Nadnad.who whom works as a General Manager, and Narisa Alyah binti Shamsul Aizat is responsible on Marketing and Sales department.
Nadnad.who serves the market by providing the needs and wants of the customers as they have identified that customers love stylish vintage handbags and are hopping into the trend. The business seize the opportunity as Nadnad.who understands that the increasing rise of technology has make people to shop smarter than before and will purchase products that are affordable and save for the environment. The handbags at Nadnad.who are manufactured of PU leather, which means they are vegan, high-quality, and less expensive than other leather-made purses. To maintain the customer relationship, the company offered promotions such as 20% off, free postage for special occasions such as the holiday season, and customer giveaways.
Lastly, as a start-up business, Nadnad.who will hope to expand the labor and hiring more expertise and experienced workers as this will create the business’s service to be more effective and efficient as the business need the helping hands especially on the designing, photography, logistics, publicity once the business’s finance is secured. Nadnad.who also plan to improve the client base and upgrade the developed ones through other channels like Tiktok, Youtube, Twitter website and others. Finally, Nadnad.who are seeking a higher operating line to finance the first year growth. The owners have invested RM1395 to meet working capital requirements.
4 TABLE OF CONTENTS
Acknowledgements ...2
Executive Summary ...3
List of Tables………...5
List of Figures………...6
1.0 Go-Ecommerce Registration...7
2.0 Introduction to Business ...8
2.1 Business Information...9
2.2 Organizational Chart...10
2.3 Vision and Mission ...10
2.4 Description of Products …...11
2.5 Price List ...12
3.0 Facebook………...13
3.1 Creating Facebook Page...13
3.2 Information on Facebook Page...14
3.3 Facebook (Post) Teaser………...15
3.4 Hardsell Copywriting…………...22
3.5 Softsell Copywriting…………...40
3.6 Facebook (Post) Graphic……...58
Conclusion ...63
References ...64
8 2.0 INTRODUCTION TO BUSINESS
2.1 BUSINESS BACKGROUND
Figure 2.1 Business Logo
Nadnad.who is a business that sells vintage style handbags which named after its founder;
nadnad is derived from the name Nadia, and who is used to arouse curiosity and make people wonder about the business. The question mark in the logo is used for WH questions, which in this case refers to the word who. We learned in English that the question word who is used to inquire about the identification of a person or persons. As a result, when the phrases nadnad and who are mixed, it generates a sense of intrigue, causing others to ponder what the business is all about. The business is completely held by Nadia binti Shamsul Aizat, and it has a low start-up cost. It also advantages the owner because all profits are considered personal property, and one is not obliged to split profits. Furthermore, the business logo depicts a minimalist style of design, as the owner noticed that a simple logo is a current trend for businesses as clients will usually take a glance at a logo, thus, basic logo designs will be easily recognisable. It is therefore critical to make the logo visible and easy to understand. In addition, the owner also understands the value of creating a simple business logo because if a logo is overcrowded and confusing, consumer will be less inclined to trust the brand so, a preferable approach would be a basic logo design that concentrates on one core theme while avoiding excessive visual noise and complexity.
