UNIVERSITI TEKNOLOGI MARA
CREDIBILITY EVALUATION OF ONLINE INFORMATION ON MINISTRY OF INTERNATIONAL TRADE AND INDUSTRY (MITI) AND
ITS AGENCY PORTAL
HAULLAH BINTI ZUBIR
IT Project submitted in partial fulfillment of the requirements for the degree of
Master of Science in Information Technology
Faculty of Computer and Mathematical Sciences
July 2015
AUTHOR'S DECLARATION
I declare that the work in this IT Project was carried out in accordance with the regulation of Universiti Teknologi MARA. It is original and is the results of my own work, unless otherwise indicated or acknowledged as reference work. This IT Project has not been submitted to any other academic institution on non-academic institution for any degree or qualification.
I, hereby, acknowledge that I have been supplied with the Academic Rules and Regulations for Post Graduate, Universiti Teknologi MARA, regulating the conduct of my study and research.
Name of Student Student I.D. No.
Programme Faculty
IT Project Title
Signature of Student Date
Haullah binti Zubir
2012797119
Master of Science in Information Technology Computer and Mathematical Sciences
Credibility Evaluation of Online Information on Ministry of International Trade and Industry (MITI) and its Agency Portal
July 2015
ABSTRACT
Credibility is something significant when it relate with online information seeking. To some users, they always thinks that the online information displayed in Government's Portal whether the portal really demonstrate the credibility in order to performs trustworthiness among the users. However, public still needs the information in their daily life. Trustworthiness can effected their thought in believing all the surface credibility, source/message credibility and content on the portal provides are good enough to establish a credibility of online information displayed on portals. This research identified the credibility factors in order to evaluate the credibility of online information on Ministry of International Trade and Industry (MITI) and its Agency Portal using Wathen and Burkell (2002) credibility model in order to test whether the portals good enough to makes the users who accessing the portals believe in what they looking at. Besides, this research also evaluate if there are any issues regarding the credibility of online information in MITI and its Agency Portals and provide recommendation for credibility guidelines of MITI and its Agency Portals. A self- administered questionnaire distributed to 240 respondents who have experience in accessing MITI and Its Agency Portal using online survey. The data collected was analysed using SPSS version 22. The analysis confirmed that according to the result, Purpose of the Portal and Portal interface are the two credibility factors that shown surface credibility are the important items that the respondents attach to MITI and its Agency Portals. Besides, it is shown that accurate, truthful and objective and trusted publications are, the greater important credibility factors for source/message credibility to the respondents in order attached to MITI and its Agency Portals. Whereby, well- designed portal is the most important of credibility factors that the portal should provide in order to make the respondents attach to the MITI and its Agency Portals. It also determined the future recommendation that the research on the evaluation of credibility of online information on Malaysia Government's Portal could be improved and give more viewpoint by conducting the qualitative method to understand and further research of credibility factor based on the user's perception and satisfaction.
ACKNOWLEDGEMENT
Alhamdulillah, all the praise and gratefulness to Allah for giving me strength to finish this research. Without His blessing, this research could not have been completed. I appreciate to everyone who involved in my research by giving advice, help, and support.
Firstly, I would like to convey my appreciation to my supervisor, Dr. Emma Nuraihan Binti Mior Ibrahim for her support, guidance, and information to help me in order to complete this research. All the guidance and information are valuable to me.
Very special thanks to all staff of Ministry of International Trade and Industry (MITI), Malaysian Investment Development Authority (MIDA), participant and all the lecturers, friends also colleagues of Master Science (Information Technology) for their support and encouragement during the process of completing this research.
Lastly, thanks to my family and friends who gave support to me to do this research. I really appreciate it. It is really valuable to me. Thank you very much for the support and guidance. May Allah bless all of you.
T A B L E O F C O N T E N T S
Page
AUTHOR'S DECLARATION i
ABSTRACT ii ACKNOWLEDGEMENT iii
TABLE OF CONTENTS iv LIST OF TABLES vi LIST OF FIGURES viii
CHAPTER ONE: INTRODUCTION
1.1 Research Background 1 1.2 Problem Statement 2 1.3 Research Questions 3 1.4 Research Objectives 3 1.5 Research Scope/Limitation 4 1.6 Research Significance 4 1.7 Research Design Summary 5
1.8 Thesis Organization 8
CHAPTER TWO: LITERATURE REVIEW
2.1 Research on Credibility 9 2.2 Research on Credibility Related Concept 13
2.3 Research on Portal 16 2.4 Research on Existing Theoretical Framework of Credibility Judgements 22
2.5 Research on Credibility Model 25 2.6 Research on Credibiltiy Evaluation in the Literature 29
2.7 Summary 31
CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Phase 1: Define Research Problem 33
3.2 Phase 2: Research Design 34
