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Glocalizing' the Hijab: A Malaysian Perspective

By:Hassim, N (Hassim, Nurzihan)^{[ 1 ]} Edited by:Mohamad, B; AbuBakar, H

INTERNATIONAL CONFERENCE ON COMMUNICATION AND MEDIA: AN INTERNATIONAL COMMUNICATION ASSOCIATION REGIONAL CONFERENCE (I-COME'16)

Book Series: SHS Web of Conferences Volume: 33

Article Number: UNSP 00016 DOI: 10.1051/shsconf/20173300016 Published: 2017

Conference

Conference: International-Communication-Association (ICA) Regional International Conference on Communication and Media (I-COME)

Location: Kuala Lumpur, MALAYSIA Date: SEP 18-20, 2016

Sponsor(s):Univ Utara Malaysia, Sch Multimedia Technol & Commun, Commun Dept; Int Commun Assoc; Tenaga Nasl Berhad; Taylor & Francis Grp; Adabi

Abstract

This article examined the hijab, or the act of veiling as a transformative socialization agent for Malay- Muslims in Malaysia's multicultural state. Through the media, the hijab was purported as a progressive lifestyle with representations of veiled Muslim women who are predominantly Malay. Apart from upheavals of Islam and the globalization of veiling across Muslim-majority countries, local socio- political developments have commodified the hijab as a product of Malay sovereignty rather than a symbol of religious obligation. Malay-Muslim women are predisposed to media messages that altered conservative Malay-Muslim stereotypes through convergence of old and new media platforms. The article explores the local hijab phenomenon by examining its media movement and its influence towards attitudes and behaviours of audiences. The evolution and visibility of the hijab are analyzed in relations to multiplicity of the Malay-Muslim identity and its integration with transcultural ideas of the East and West. Findings indicate that acceptance of this dynamic cultural identity resonate through diversity of content and multitudes of accessibility.

Keywords

KeyWords Plus:GENDER; STATE; BODY; VEIL

Author Information

Reprint Address: Hassim, N (reprint author)

Univ Malaya, Fac Arts & Social Sci, Dept Media Studies, Kuala Lumpur, Malaysia.

Addresses:

[ 1 ] Univ Malaya, Fac Arts & Social Sci, Dept Media Studies, Kuala Lumpur, Malaysia E-mail Addresses:[email protected]

Publisher

E D P SCIENCES, 17 AVE DU HOGGAR PARC D ACTIVITES COUTABOEUF BP 112, F-91944

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Last 180 Days Since 2013

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23/01/2018, 10)15 AM Web of Science [v.5.27] - Web of Science Core Collection Full Record

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CEDEX A, FRANCE

Categories / Classification

Research Areas:Communication

Web of Science Categories:Communication

Document Information

Document Type:Proceedings Paper Language:English

Accession Number: WOS:000408025700016 ISSN: 2261-2424

Other Information

IDS Number: BI2BB

Cited References in Web of Science Core Collection: 30 Times Cited in Web of Science Core Collection: 0

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