This book of conference proceedings is a collection of papers presented at the 1st (2017) Ateneo Korean Studies Junior Conference and Career Talk held on March 28, 2017 at Faber Hall, Ateneo de Manila University, Katipunan Avenue, Loyola Heights, Quezon City, Philippines. This event was organized by the Korean Studies Program, School of Social Sciences, through the support of the Academy of Korean Studies [Conference Grant AKS-2016-C39 (16C39)].
Copyright © 2017 Ateneo de Manila University
ALL RIGHTS RESERVED
ISSN 2423-2653 (Print) ISSN 2423-2661 (Online)
Conveners:
Dr. Alona U. Guevarra Conference Director
Faculty, Department of English School of Humanities
Ateneo de Manila University Ms. Sarah Domingo Lipura Director, Korean Studies Program
School of Social Sciences Ateneo de Manila University
Publication Team
General Editor : Dr. Alona U. Guevarra
Proofreader : Maria Concepcion B. Montenegro Layout Artist : Raul D.C. Quetua
ABOUT THE CONFERENCE i
PRESENTATION BY INVITED EXPERTS:
Korean Studies for Asian Scholars:
Relevance and Future Directions
A. Dr. Vyjayanti Raghavan 1
Jawaharlal Nehru University (India)
B. Dr. Joeffrey Calimag 16
University of Ulsan (South Korea/Philippines)
OPEN FORUM WITH EXPERTS 26
Engaging Korea-related Industries: 38 Career Talk
A. Mr. Hoik Lee
Korean Chamber of Commerce in the Philippines
B. Mr. David Macasadia Ssangyong Philippines C. Ms. Jeanette Lee
Consultant, Busan Transport Corp.
OPEN FORUM: CAREER TALK 40
Junior Conference Panel 1:
Korea between Tradition and Modernization
A. The Songs of Flying Dragons and 44 Frogs from the Bottom of a Deep Well:
The Yangban Society, the Sirhak Literati and the Emergence of Korean National Identity by Bianca Angelien A. Claveria
B. K-Fashion and Technology-Driven Globalization in the Philippine Setting
by Carlo Jejomar Sanchez 66
OPEN FORUM WITH PANEL 1 82
Junior Conference Panel 2:
Contemporary Korean Literature
A. Blurred Lines: A Postmodernist Conception 87 of Korean Literature through
Oh Sooyeon’s ‘I am Food’
by Enrico Caldona
B. Seeing Suicide through a Different Lens 110 by Samantha Pauline Villanueva
Feedback by Expert: Dr. Vyjayanti Raghavan 119
OPEN FORUM WITH PANEL 2 121
Junior Conference Panel 3:
Hallyu as a Window to Cosmopolitan Korea
A. The Analysis of Hallyu’s Sustainability as a 125 Form of Pop Culture and Soft Power Diplomacy by Alexandra Medina
B. Representations of Women in Korean Drama 142 by Kathleen Mae Prado
Feedback by Expert: Dr. Joeffrey Calimag 159
