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Author Title Year Program

Duya, Donnie Duchin E.

The Perception of High School Students in Don Bosco Canlubang Toward the Vocation Promotion Campaign of the Salesians

2003

Master of Professional Studies in Development Communication ABSTRACT

High school students of Don Bosco College, Canlubang Laguna were surveyed to find out their perception towards the vocation promotion campaign of the congregation. The study was also conducted to determine the extent of exposure of the respondents to the vocation campaign of the Salesians, and to determine their attitudes towards the campaign. Survey research design was employed using a cross-sectional survey to elicit responses from the respondents. Out of 344, 92 respondents, which constituted to about 27% of the population, participated in the survey. The study yielded that the respondents manifest a favorable perception over the vocation campaign. This is evident why more than 85% of the respondents would want to have the vocation campaign conducted in the department. Also, it was noted that more than 70% of the respondents were exposed to the vocation campaigns of the Salesians they were informed, approached, and/or even invited to try the seminary life. The variables that significantly shaped the perception of the students and their level of exposure to the vocation campaign were mainly based on the personal rapport of the stakeholder to the respondents.

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