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Case histories must be drawn that highlight the responses of these companies to changes in their internal and external environment. An integrative model must be used that shows the interaction between the entrepreneur, the company, the immediate and general environment.

Background of the Research Program

Statement of the Research Problem

It is possible that businessmen will expect success because they will have what is needed and expropriate what is not. In his book "The Living Company" he asserts that organizations are primarily "communities of people" and should therefore strive to preserve the community rather than focusing on economic activity.

Objective of the Research Program

In addition, it is assumed that the more similar the companies are in terms of the various variables mentioned above, the more likely it is that responses to turbulence will converge. Conversely, the more the companies differ from each other in terms of the various variables mentioned above, the more the responses to turbulence are expected to differ.

Significance of the Research Program

It is expected that a significant portion of the case study participants will be small to medium sized companies. Survival – refers to the firm's ability to continue economic activity (Chrisman, Bauerschmidt, & Hofer, 1998). Jennings and Beaver (1995) reveal that the strategic process differs remarkably depending on the size of the organization.

Bourgeois (1980) supports rational decision making while Chakravarthy (1982) offers a wider variety of options depending on the adaptability of the organization. It is the responsibility of the principal investigator to provide the focus and framework for the studies. To ensure the accuracy of the information, the research team is expected to verify information with secondary sources.

Depending on the focus of the smaller studies that will comprise the research program, the appropriate set of criteria must be generated. The nature of the industry as it affects the formulation of the company's business strategy (Figure 3-5). The training program is also intended to raise the quality of the research team's interview skills.

Please note that the research team should make themselves available during the interview at the convenience of the business owner. This letter should be at the top of the case study report page. The nature of the industry, as it affects the formation of the company's business strategy.

Figure 2-1. An Integrative Framework for Strategy-Making Processes
Figure 2-1. An Integrative Framework for Strategy-Making Processes

Scope and Limitations of the Research Study

Operational Definitions

The greater incentive for changes is in the external environment, over which the company has no influence. Individual and cross-sectional analysis is the responsibility of the principal investigator along with research reporting. This transcript, along with the original tape recordings and case notes, is submitted to the professor when the case study report is submitted.

Review of Related Literature

Internal Factors that Affect Business Longevity

Organizational Configuration

The initial research studies that considered the element of the organization to have an impact on the survival of the company initially looked at the resources of the organization. The more the organization is able to "live" its values, especially those that "foster innovation and flexibility," the more likely they are to outperform other companies.

External Factors that Affect Business Longevity

Macro-Environmental Variables

Finally, changes in consumer tastes and preferences as well as attitudes can affect how the business is managed and how customers would like to be served. This means that there are periods of stability, punctuated by shocks such as wars, oil crises and economic recessions to less shocking events such as changes in consumer tastes and preferences.

Strategic Management

Day (1992) explains that the research on strategic management is divided into two categories: strategic content and strategic process. However, Hussey (1997a, 1997b) noted that despite the presence of a strategic management process, some businesses still fail.

Concept of Change

Therefore, organizations that are unable to adapt to changes in the environment are likely to fail. This led to the conclusion that the central theme of strategic business management is the management of change (Chakravarthy, 1982; Porter, 1998). From an internal perspective, Greiner (1972) believes that transition management is even the most critical aspect of decision-making.

This includes a visionary leader who is preparing the organization by reinforcing core values, creating a good management team, creating the right structure and introducing appropriate systems and procedures. In particular, for family businesses which constitute the majority of businesses in many countries (Lansberg, 1983; Rock 1991), the transfer of the business to the next generation is critical to the survival of the business. It is said that the inability to respond properly to changes in the environment leads to the destruction of many companies, large or small (De Geus, 1997; . Leavy, 1997).

Quinn (cited in Leavy, 1997) suggests that management builds a strong resource base to withstand most of the environmental shocks. Concept Adapt strategy to Competition shift rules for Repeat first mover Strategy industry structure innovation game Manage network. changing Use signals for effects game rules) influence on the future Go with the flow.

Figure 2-3. The Five Phases of Growth
Figure 2-3. The Five Phases of Growth

Guiding Philosophy

Basic information about the business owner, business and industry should be required as part of the data collection phase. It may therefore be best if the selected company is owned by one of the members of the research team. The training program is designed to give the research teams a better understanding of the research effort.

While the research team is collecting primary data, some of the members should start collecting evidence from secondary data. It is the intention of the research program, through the case study method, to identify and document answers to questions such as: Which variables are responsible for business longevity.

Figure 3-1.  Integrating Framework to Explain Business Longevity   in Response to Turbulence
Figure 3-1. Integrating Framework to Explain Business Longevity in Response to Turbulence

Research Methodology

Research Design

To guard against criticisms of validity and reliability with the use of the case method, Yin (1994) suggests various case study tactics that include multiple sources of evidence, explanation building, "time series analysis", replication logic, and the case. Basically, the purpose of the tactic is to ensure that data is accurate, reliable and verifiable. Since one of the aims of the research program is to develop a database of case studies of local companies, the multiple case method must be used.

The research program requires the assistance of at least two (2) researchers who will be assigned to conduct research on the external environment of each of the case profiles. This includes the collection of data on the political and economic condition of the country given a particular period, as well as the collection of data on specific industries, including the competitive condition. Normally, a group of 4-5 students will form one research team assigned to deal with one case study.

Admittedly, the research team may run into problems due to poor recall, hindsight reasoning and imprecise articulation. The study has therefore been designed in such a way that the information can be corroborated with other sources of evidence, as discussed in the next section.

Figure 3-2.  Case Study Method used by the Cosmos Corporation  Source:  Yin (1994, p. 49) “Case Study Research: Design and Methods”
Figure 3-2. Case Study Method used by the Cosmos Corporation Source: Yin (1994, p. 49) “Case Study Research: Design and Methods”

Research Tools

The principal interviewers for this research program will be La Sallian students enrolled in strategic management, family business management, and entrepreneurship seminars. To control the quality of the information collected, each research group is given a set of guiding questions. All financial data necessary for the analysis is taken directly from the participants in the case or from the files of the Securities and Exchange Commission.

Depending on the type and amount of data generated, the appropriate statistical tools will be used for the analysis.

Research Criteria

Research Procedures

During this training program, research teams are introduced to the research objectives, conceptual framework, specific turbulences and expected research results. In addition, the training program will be a place to teach the research team the basic fundamentals of interviewing. Each research team has the option to choose its own case study participant at its own discretion if the research criteria are met.

This is likely to make case study participants more open and thus reveal more insights. Using the tactic of creating an explanation, the findings from one case study should be compared to subsequent studies. At the same time, each time scale overlaps with the country's political, technological and economic development.

After the analysis of a single case, the time scales of other cases are compared with each other and with the events taking place in the general environment. The subject professors submit the final manuscript to the head researcher.

Research Analysis

The Philippine business climate, including the effect of the global climate, on the formulation of the company's business strategy (Table 3-6). Because business units can take advantage of synergies, the overall performance of the organization may improve. One of the members is designated as a minute-taker and is responsible for recording the interview, if permitted.

The entrepreneur's skills, experience, personality and values, as they influence the creation of the company's business strategy. The configuration of the company's structure, processes and systems, as it affects the formation of the company's business strategy. The Philippine business environment, including the impact of the global environment, on the formulation of a company's business strategy.

Describe the performance of the business in the past year(s) in terms of return on investment, market share and profitability.

Recommended Research Studies

Proposed Research Studies

Stage of the organizational life cycle and competition as mediators of problem perception for small businesses. Whether there are corrections or not, the research team should request that the transcript be signed as confirmation that the interview took place and the content of the transcript was actually communicated. Specific attention should be given to strategic content and processes as these will be the reflection of the responses to turbulence.

Gambar

Figure 2-1. An Integrative Framework for Strategy-Making Processes
Figure 2-2. Strategy-Making Modes and Contingency Factors
Figure 2-3. The Five Phases of Growth
Figure 2-4.  Contrasting Views of Change from Three Perspectives  Source: Kirbride, Durcan and Obeng (1994 p
+5

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