HOI.V AIIGE1 UTIUERilrY
A PROJECT FEASIBILITY STUDY ON BROILER CONTRACT GROWING IN BICAL,
MABALACAT, PAMPANGA
A Business Research Presented to the Faculty of the Graduate School of Business
Holy Angel University Angeles City
ln Partial Fulfillment
of the Requirement for the Degree Master of Busine6s Management
RoLAN D
LANsANGAN#?rff iij[o
May 5, 2003
I ;CL YAIdCEL UI{iYERSIT Y TIBRARY
HOt V [11611 UllluEnslrY
Abstract
This study was
onducted
to ascertain the viability of broiler contract growingin Bical,
Mabalacat,Pampanga. lt aims to
provide retevantinformation
as to the
feasibilityof the folloring
areas: Marketing Aspect, Technical/Production Aspect, Financing and Financial Aspects, Management and Organization, and Social Desirability of the project.The project feasibility study utilized both descriptive and quantitative methods
of research. The direct
respondentsof the study are:
the proponents of the project, farm ownerc/managers of existing poultry farms, technical representativeof the
integrators, fiaculty memberof
PampangaAgricultural College
-
in-charge of Animal Science Study andoffiers
from different govemment agenciesin
Pampanga suchas the
Department of Agriculture, Provincial Veterinary,and the
Departmentof
Science and Technologyilarketing Aspect. 'The
determinedmarket'for
broiler contract growing are the six (6) commgrcial integrators in the country, namely, Swift Foods, lnc., Vitarich Corporation, Purefoods Corporation, San Miguel Foods, lnc., Universal Robina and Tysons Agro-Venture,inc.
There are more than 200 broiler contract growersand
morethan 30
independent growers in Pampanga. These growerc arc considered as the main competitors of the project.lrorY [tGEl UlllvEnsmY
The World Trade Organization Agreement on Agriculture (WTO AoA), smuggling
of
poultry meat and shot-term mntract agreement prcvided by integrators to growers were determined as the threats to the project. WTO AoA and smuggling of poultry meat provide the localprcduers
with greater exposure to unfair competition. With the short-term contract agreement with integrator,the
projecthas
other viable options, however theseare
also coupted with risks and uncertainty.It was proven in the study that there is still oonsiderable unsatisfied demand for poultry rneat. From this situation, it can be concluded that there
is still enough room for the project to operate.
Technical
Aspect
The integrator will provide day old chicks, feeds, vaccines, and medical and technical assistance, while the grower will provide the land, poultry housing, equipment, manpower and management, and will shoulder the overhead cost in raising the chicks. Brooding of chicks usually takes 3 weeks while finishing lasts up to the 6fr week <if age of broilers. At 37 to 42 daysold, broilers are. ready for market. Broilers at this time should be weighing an averageof
1.5 kilograms. The ideal feed mnversion is 2.0 and the@uency
of cropping is six times ayear.
The ideal time interval to reload another batchof
flockis 2 - 3 weeks.
Duringthis
period, propersanitation and disinfection should be properly administered.
Financial
Aspect.
The sourcing of funds for the project is from the equity capital of the proponents. They will invest from their personal funds aHO1Y IIIGEI UIIIUERS|IY
totalamount of P3,750,000.00. The total cost comprises investment costs of P3,625,000.00 and
an
initial cash reguirementof
P125,000.00. Projected Financial Statements such as Balance Sheet, Retained Earnings Statement, lncome Statement and Statement of Cash Flows were prepared to determine the adequacyof
capital and the financial soundnessof the
projec,t. The assessment on liquidity, solvency and profitability of the project provided the following results: Cunent RatioaI
42.22:1 .0, Quic* Ratio of 41.44:1 .0, Debt-Eguity Ratio of
0.0108:1.0,Debt Ratio of
0.0107:1,Equity Ratio
of0.9893:1.0, Return on lnvestment of 6.06%, Return on Assets of 7.71%, Net Present Value
of
P-1,536,160.02, lnternal Rateof
Retumof
4.73o/o and PresentValue Payback of more than 10 years.Management and
Organization:
The proponents consist of five (5) individuals with equal equity share in the project. The proposed name of the firm is AGRI-MMERJ Corporation. The proponents believed that the most suitableform of
organizationfor the
proposed projectis a
corporation because oftfil
several advaritages that it would bringthem.
The farm is locatedin
Bical, Mabalacat,Pampanga. The
placeis an
ideal farm site because it is located in an agro-industrial zone of the town Mabalacat and it is very accessible. The project head office is located at No. 1 Panday Pira, Dau, Mabalacat, Pampanga. The project requires one (1) farm manager and four,(4) farm
workersfor its operation. The
integratorwill
provide theHOI.Y AilOEl UTITIENSfiY
technical and medical services to the projec{ and an accountant will be hired on a retainer basis to provide accounting and tax services to the project.
Social
Desirability.
The project will provide income and employmentto
individuals,it will
promote industry linkages becauseof the
project'sdemand for other products that will be used in its production activity, and the govemment will generate additional revenue ftom the