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HOLYANGEL _UIUVERSITY

Scent & Spice*: A Descriptive Study on the Strategic Management Formulation and lmplementation of a

Flavor and Fragrance House.

A Business Research Presented to the

Faculty of the Graduate School of Business Management

Holy

Angel University

ln Partial Fulfillment

of

the requirements for the Degree of Master of Business Management

Guia Maria B. Remollo MBM Student

2004

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Abstract

The

purpose

of ^this

study

was to

^assess, formulate and

ies for a

flavor and fragrance house

to

achieve

a

^20olo sales

for a

realization

of a

50% ^growth by year 2000 and

an

increase share

to

15o/o and

to

recommend strategies

to

enhance the company'

This required the assessment of the Aroma Flavor F

ndustry, the operational characteristics of the company, its goals and objectives business policy operations and its financial situation upon which strategi

subsequently formulated and their implementation planned.

The

paper used

the

descriptive research method

in the

collection

ion

gathered through personal interviews

from key

^personnel

in

the

& spice*

Philippines, lnternet search engines, and research document.

method was used in the financial analysis and projections.

Financial Statements

for the years

2001-2003

of the

company were ined from SEC and the financial ouflook was limited from 2oo4 to 2006.

The major findings

were:

1) The Aromatic Fragrance Flavor lndustry is a

ng

industry

with a

handful

of big

companies competing

globally.

2')

in the supplier's core listing is essential to achieve industry leadership.

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Other flavor end uses as potential source of sales. 4) Exposure to market the volatility of foreign exchange rates.

ln view of the above findings, the following are recommended: 1) Efforts in the supplie/s core list should be prioritized by headquarters and

subsidiaries

by

rendering quality services

to

^customers through

order

deliveries

by

seeking efficient courier

from

manufacturer

to

avoid late deliveries that will compromise client's confidence in

's credibility. 2) Develop new accounts in the beverage flavor end increase sales and act

as

buffer

to

loss

of

sales from other customers. 3

for local market researchers in the visayas and Mindanao area to i

win. 4)

Maintain

a

30-day collection and offer 10% rebate on

a

¹

to entice customers to pay prompily and shorten the collection period.