The Draft Guidelines were finalized during the Second Regional Technical Consultation on the Promotion of "One Village, One Fisheries Product" (FOVOP) in the ASEAN region organized from 22 to 26 March 2010 in Chiangmai, Thailand. Regional Guidelines for the Promotion of "One Village, One Fishery Product" (FOVOP) in the ASEAN Region. PROMOTION OF "ONE VILLAGE, ONE FISHERIES PRODUCT" (FOVOP) IN THE ASEAN REGION, 22-26 MARCH 2010, CHIANGMAI, THAILAND.
This was made possible through the implementation of a project on the promotion of the 'one village, one fishery product' system to improve the livelihoods of fishing communities in the ASEAN region or FOVOP. The aim of the project is to improve the livelihood of fishermen in fishing communities in the region by introducing and promoting the FOVOP concept. Given that there is currently no national policy and strategy to support the establishment and promotion of "One Village, One Fishery Product" (FOVOP) in the region, the project therefore envisaged that this initiative be implemented in individual ASEAN Member States through regional development guidelines for the promotion of FOVOP v.
The Regional Guidelines for the Promotion of FOVOP in the ASEAN Region have the overall objective of providing a common framework for the countries in the region to promote and achieve One Village, One Fishery Product (FOVOP). Subsequently, by promoting the FOVOP approach in the respective ASEAN countries, the FOVOP project also aimed to strengthen regional cooperation between SEAFDEC and the ASEAN countries. Promotion of FOVOP in accordance with the regional guidelines for responsible fishing in the Southeast Asian region; And.
A specific marketing policy and strategy would be required to promote FOVOP in the ASEAN region.
PRIORITIZATION OF THE FOVOP COMMUNITIES AND THEIR PRODUCTS AND SERVICES
Coordination between government agencies involved in product development and improvement, regulatory services and the marketing system should be strengthened to ensure a holistic approach to promoting FOVOP;. Coordination between agencies involved in the development of a database of communities and products/services based on certain criteria (eg environmental, social, material, product uniqueness) for marketing to reduce the intervention of intermediaries; and. Coordinating between relevant government agencies to provide a venue for networking and sharing experiences and lessons learned between and among the various FOVOP communities.
INSTITUTIONAL BUILDING AND GROUP ORGANIZATION
Initiate social preparation and gender responsive activities for FOVOP community leaders and members as well as the youth and elderly groups, in areas that include value formation, community organization, advocacy issues and environmental awareness;. Ensure that local mechanisms are established to strengthen the capacity of the institutions to sustain the FOVOP movement;. Invest regular meetings and consultations in each country to exchange information on the current developments and innovations, as well as to address the effects of certain emerging issues, and to establish common and regional standard measures for the quality of the FOVOP products;.
To ensure that the experiences gained in promoting the FOVOP and approach in active countries are exchanged between the other countries in the ASEAN region.
PRODUCTS AND SERVICES DEVELOPMENT AND IMPROVEMENT
In addition to respective countries' compliance with safety standards and requirements, the establishment of unique product labeling as part of the promotion of FOVOP products/services should also be considered.
CREDIT AND FINANCIAL SERVICES AND FACILITIES
MARKETING DEVELOPMENT AND PRODUCTS AND SERVICES PROMOTION
Establishment of marketing centres, mobile outlets and permanent showrooms at strategic locations such as airports, ports, major shopping centers and district/provincial offices for the distribution and marketing of the FOVOP products;. Liaison of local outlets with departments of tourism or tourism boards as well as with travel agencies and also with NGOs in neighboring provinces to expand the marketing channels;. Regular participation in events, festivals, trade fairs and the like at community, district, provincial and national level for the marketing of the products;.
Setting up e-shopping systems and using the services of local public facilities (eg post offices, courier services) for the transport and dispatch of the products;. Compilation of information regarding the type of products and the services promoted, including the names and addresses of producers, communities and areas for easy access by consumers;. Advertise the products in local and national mass media (eg radio, television, newspapers) and with local IT servers to promote marketing efforts;.
Strengthening and growing FOVOP markets including the modernization of the domestic marketing system as well as the inclusion of markets in wider value chains.
HUMAN RESOURCES AND ENTREPRENEURIAL CAPACITY DEVELOPMENT
In order to sustain the promotion of FOVOP, special attention should also be paid to capacity building of leaders and youth as potential leaders of FOVOP through training, exchange of experiences and implementation of appropriate study tours. Marketing and product distribution aimed at local and domestic markets, including product pricing; and.
COLLABORATION AMONG ASEAN COUNTRIES AND REGIONAL/ INTERNATIONAL ORGANIZATIONS
Development of regional Information, Education and Communication (IEC) programs/initiatives to collect and disseminate information on best practices, success stories, experiences and lessons learned, as well as manuals and guidelines to support the promotion of FOVOP through various media such as audio - visual, print, internet and other media of expression; and. Establishment of regional/international cooperation programs in the areas of IEC, training and research related to credit and financial services.
FOLLOW-UP ACTIONS TO PROMOTE THE IMPLEMENTATION OF THE REGIONAL GUIDELINES
19 As a basis for the general understanding of the key terminologies used in these guidelines, an explanation of the different terminologies used is provided below. APRACA refers to the Asia-Pacific Rural and Agricultural Credit Association, an association of financial intermediaries directly involved in rural finance and institutions and bodies working indirectly for the development of rural finance schemes and banking systems in the Asia and Pacific region, and is registered as an autonomous body with its head office in Bangkok, Thailand. Consultative process refers to the process of striving for broad agreement between the various stakeholders on the promotion of "One Village, One Fishery Product".
Ecotourism refers to responsible travel to fragile, pristine and usually protected areas that attempts to create very minimal impact and is (often) done on a small scale, with the primary goal of educating travelers, raising funds to offset conservation efforts , benefiting directly. economic development and political empowerment of local communities, and promoting respect for different cultures and human rights. Food Security exists when all people, at all times, have physical and economic access to sufficient, safe and nutritious food that meets their dietary needs and food preferences for an active and healthy life. FOVOP refers to "One Village, One Fishery Product" which is the approach developed and promoted specifically for the fisheries sector in the ASEAN Region, to create economic activities as alternative livelihoods and source of income in fishing communities, by mobilizing OVOP (One village , A product) concept and experiences successfully developed at the local/community level in Japan and a few countries in the ASEAN region.
Household refers to a basic unit of socio-cultural and economic analysis, which includes all persons, kin and non-kin, who live in the same dwelling and share income, expenses and daily subsistence tasks. Roadmap refers to a detailed plan or explanation to guide people in setting standards or determining a course of action.
GlOSSARY
Fishermen refers to an individual involved in fishing activities in marine and inland waters, including catching, aquaculture, processing and marketing. Stakeholders refer to any individual or groups of individuals who are involved or have an interest in "one village, one fishery". The value chain refers to the model of how companies receive raw materials as inputs, add value to raw materials through various processes, and sell finished products to customers.
OF THE SECONd ASEAN-SEAFdEC REGIONAl TECHNICAl CONSulATION ON THE PROmOTION OF “ONE VIllAGE, ONE
FISHERIES PROduCT” (FOVOP) IN THE ASEAN REGION
22-26 march 2010, Chiangmai, Thailand
Head of Fisheries Department Boyolali Animal Husbandry and Fisheries Office, Central Java, Indonesia. National Animal Health Centre, Ministry of Livestock and Fisheries, Ministry of Agriculture and Forestry, Lao People's Democratic Republic P.O.Box 4466. Fisheries Officer Fisheries Extension Division, Ministry of Fisheries Malaysia, 3rd Floor, Stage 1, Block 4G2, Wisma Tani, Percinct 4, 62628, Putrajaya, Malaysia.
Penolong Pegawai Perikanan Jabatan Perikanan Malaysia, Tingkat 5, Zon C, Pusat Pentadbiran Kerajaan Persekutuan, Bandar Muadzam Shah, 06550 Alor Setar, Kedah. Penolong Pegawai Perikanan Jabatan Perikanan Malaysia Tingkat 2, Wisma Persekutuan, Jalan Gambut, 25000, Kuantan, Pahang Tel.
