Purposive Communication

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DEPARTMENT OF LANGUAGES AND COMMUNICATION COURSE OUTLINE IN PURPOSIVE COMMMUNICATION

COURSE TITLE: Purposive Communication COURSE CODE: 1PURCOMM

NUMBER OF UNITS: 3 units CONTACT HOURS: 3 hours Pre-requisite subject/s: None

COURSE REQUIREMENTS:

Quizzes, Recitation, Portfolio, Projects, Midterm (Occasional Paper), Finals (Persuasive/Informative Speech)

COURSE DESCRIPTION:

The five skills of communication (listening, speaking, reading, writing and viewing) are studied and simulated in advanced academic settings. The purpose of these combined activities is to enable students to practice strategies of communication with a clear purpose and audience in mind, guided by the criteria of effective communication and the appropriate language.

Further, the description highlights conversing intelligently, reporting on group work and/or

assignments, writing and delivering a formal speech, writing minutes of the meetings and similar documents, preparing a research or technical paper, and making audio-visual or web-based presentations.

At the end of the course, students should be able to listen, comprehend, critique and respond to live or recorded conversations, speak in public with confidence, explain extended texts in their own words using examples and other aids to bolster their explanation, while texts ranging from a simple report to a full-length technical or research paper and prepare an audio visual or web- based presentation on an assigned topic.

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Course Learning Outcomes

At the end of the semester the students are expected to:

1. Gain new insights and perspectives about communication in terms of its nature, principles, process and ethics.

2. Describe the nature, elements, and functions of verbal and non-verbal communication in various and multicultural contexts.

3. Explain how cultural and global issues affect communication.

4. Work professionally in a team to produce effective business and technical documents incorporating verbal, visual, and multimedia materials as necessary.

5. Enumerate culturally appropriate terms, expressions, and images in written and oral communication

6. Evaluate multimodal texts critically to enhance receptive (listening, reading, viewing) skills;

7. Convey ideas through oral, audio-visual, and/or web-based presentations for different target audiences in local and global settings using appropriate registers.

8. Create materials that reflect the rudiments of written communication

9. Present ideas persuasively using appropriate language registers, tone, facial expressions, and gestures.

10. Produce an output that exemplifies and reflects the principles, values and ethics of multicultural communication in writing and speaking through the use of technology.

11. Adopt cultural and intercultural awareness and sensitively in communicating ideas.

12. Show appreciation of the differences of the varieties of spoken and written language and their impact on the society and the world.

COURSE CONTENT:

MIDTERM PERIOD FINAL PERIOD

1. Communication in the Global Setting a. The Nature, Importance and

Process of Communication (A Revisit)

2. Theories and Principles of Communication

a. Ecological Model of Communication

b. Multicultural Communication 3. Ethics in Communication

a. Principles of Ethical Communication

b. Factors Influencing Ethical Communication

c. Ethical Guidelines in Communication 4. Theories of Writing 5. The Process of Writing

6. Styles and Registers of Written Communication

7. Language Strategies in Writing

8. Communication for Employment Purposes

9. Communication for Employment Purposes

10. Varieties and Registers of Spoken Language

11. Factors in Contextualized Speaking 12. Effective Communication in the

Workplace

13. Intercultural Communication (Local and Global Perspectives)

14. Public Communication 15. Media Communication

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GRADING SYSTEM:

Grading Scheme: 70% Class Standing & 30% Major Examination(s) Formula:

CSM- Class Standing Midterms ME- Midterm Examination CSF- Class Standing Final FE- Final Examination Final Grade = 70% (CSM) + 30% (ME) + 70% (CSF) + 30% FE)

50% Passing References:

1. Bai, B. (2016). Writing Strategies and Strategy-based Instruction in Singapore Primary Schools (Vol. 1st unabridged). Newcastle upon Tyne: Cambridge Scholars Publishing. Retrieved from

http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=1193536&site=e host-live

2. Barnes, M. (2015). 5 Skills for the global learner: what everyone needs to navigate the digital world. California: Corwin.

3. Chen, L. (2017). Intercultural Communication. Boston: De Gruyter Mouton. Retrieved from

4. Gill, R. (2015). Communication skills for business professionals. Australia: Cambridge University Press.

5. Groom, S. A.; Fritz, J. M. H. (2019). Communication Ethics and Crisis: Negotiating Differences in Public and Private Spheres. Madison: Fairleigh Dickinson University Press. Disponível em:

<http://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=433596&site=e host-live>. Acesso em: 3 Jun. 2019

6. Madrunio, M. (2018). Purposive communication: using English in multilingual contexts Dimensions. Quezon City: C & E.

7. Mariveles, H. (2016) Purposive communication. Quezon City: Dimensions Publication Cronica Bookhaus.

8. Pascual, J. (2016). Purposive communication. Mandaluyong City : Books Atbp.

Publishing Corp.

9. Terk, N. (2016). WRITING AT WORK : Strategies for Today’s Coworkers, Clients, and Customers. Oakland, CA: Write It Well. Retrieved from