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I hereby grant to the University of the Philippines a non-exclusive, worldwide, royalty-free license to reproduce, publish and publicly distribute copies of this Academic Work in any form subject to the provisions of applicable laws, the provisions of the UP IPR policy and any contractual obligations, as well as more specifically. Give open access to the work and thus allow "fair use" of the work in accordance with the provision of the Intellectual Property Code of the Philippines (Republic Act No. 8293), especially for educational, scientific and research purposes. A phenomenological study" is hereby published by the Faculty of Information and Communication Studies, U.P. Open University, in partial fulfillment of the requirements for the degree programme.

Pascual received her B.S. Degree in Development Communication from the University of the Philippines Los Baños, where she graduated with honors. One of her most significant achievements was when she served as a regional coordinator for a research consortium's knowledge management cluster. She led the development and implementation of communications and technology promotion efforts of the member institutions of the said consortium.

During the height of the pandemic, she joined several virtual choirs and short workouts as her way of promoting good mental health. Current Communication Roles of Extension Workers 49 Emerging Communication Roles of Extension Workers 74 Emerging Skills of Extension Workers 82 Challenges in Extension Communication 92 Suggested Improvements to the Challenges in Extension-.

INTRODUCTION

BIDANI traces its roots to the Nutrition Improvement Model (NIM) formulated in 1978 by the University of the Philippines Los Baños (UPLB). In the last phase of BIDANI, the BIDANI model was fully adopted in the Adopt-a-Barangay program. In the early 2000s, the extension of XY University was placed under the College of Agriculture, the parent college of the extension director at the time.

How do they think they can improve the practice of information communication at the university? This study delved deeper into these emerging roles as consciously experienced by extension workers in the context of an extension system at state universities. In the American cooperative system, a high degree of communication skills is required of extension workers.

In the study conducted by Aldosari et al. 2017), they found that the majority of farmers in Khyber. Extension service is mostly deployed to serve as a representative of the government in the rural sector.

METHODOLOGY

I initially identified the participants with the assistance of the University and Campus Directors of Extension. If so, what will be the purpose of the expansion office? Research approaches, anchored in the interpretive research paradigm, focused on the interpretive understanding of the.

The complete history of XY University's extension system and participants' concepts of extension can be found in Appendix A. Summary of Extension Officers' Communication Roles Based on Participants' Lived Experiences. However, one of the participants noted that the expansion is now passe and that the extension officers have become mere coordinators.

An extension is in hand. to the worker how such problems can be solved. It is difficult to achieve the effect of expanding the academy, especially if we have a weak monitoring and evaluation unit.). Other factors that have contributed to problems in project sustainability are poor planning by the extension office.

On the other hand, one of the participants noted that the extension office does not require the extension of technologies. In terms of leadership, the credibility of leaders plays a vital role in the alignment of research and extension and in the effectiveness of extension workers. Summary of challenges facing extension workers from participants' lived experiences.

Finally, SUCs in the Philippines may consider restructuring or redefining the functions and roles of the extension office.

Table 2. Profile of the participants  Participant
Table 2. Profile of the participants Participant

Information Sheet

Risks and Benefits

You do not have to answer the questions or participate in the discussion and interview if you do not wish to do so, and. You do not have to give me any reason for not answering any questions, or for refusing to participate in the interview. In turn, if you agree to participate in this research, your participation will help me find out more about your actual experience of doing extension work.

Can you tell me whether you have fully understood the risks and benefits of participating in this study?

Sharing of Results

Certificate of Consent

PART A

PART B

The experiences of the participants provide evidence of how extension is implemented in a state university. This means it is a component of the national/regional research, development and extension (RDE) program which is why it has a different organizational structure. The expansion program of XY University is based on a presidential decree promulgated in 1978 that established the University and provided its mandate to offer education and training in the arts, agricultural and natural sciences, and technological and professional fields through teaching, research, guidance, and production.

The specific provisions are as follows: to establish research and extension centers for SUC…;. to establish policy guidelines and procedures for participatory decision-making and transparency within the institution...". It is hereby declared the policy of the State to promote science and technology essential to national development and progress. The expansion program for State colleges and . universities shall focus primarily on the improvement of the capacity of the LGU extension service by offering a) educational programs and non-degree programs; b) technical assistance.

In the implementation of the aforementioned state policies, the participants' view of their mandate can be summed up in two - as knowledge and technology transfer and clearinghouse for all extension activities. It is already transfer.). the extension program for SUC. one of our mandates yung technology transfer, yung knowledge and information services, we have to draw information from generated research results, yun dapat ang mga ineextend name.” for SUC's extension program, one of our mandates is technology transfer, knowledge and info services. By extension, we cannot just go directly to the people, because that is the mandate of the LGU.

These descriptions also confirm the academy's role in providing support to local governments in their agricultural advisory service. The extension office serves as a gateway for all extension-related activities, such as community visits and dissemination of research results to their intended end users. This means that all activities to be done in the barangay require a permit from the extension office.

They can't just go straight to a barangay; they have to go through the extension office... That's the protocol. This supports the claim that the extension system is a link between the university and the people when it comes to the dissemination and adoption of technology (Oakley &. Garforth, 1985; Ramussen, 2002), as the university acts as a gateway or pathway for the university to go to the communities. The interview participants said that the extension system is managed by an organizational structure of the organization within the university.

Figure 1. Summary of concepts of how extension-communication in the university
Figure 1. Summary of concepts of how extension-communication in the university

Gambar

Table 2. Profile of the participants  Participant
Figure 1. Communication roles of extension workers from the lived experiences of  the participants
Table 3. Summary of the communication roles of extension workers from the lived  experiences of the participants
Figure  2.  Emerging  communication  roles  of  extension  workers  from  the  lived  experiences of the participants
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