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THE TELEVISION RATING PERCEPTION AND TIME ZONE EXPECTATION OF THE ELEMENTARY SCHOOL

STUDENTS' PARENTS IN BANGKOK

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Research Title:

The Television Rating Perception and Time Zone Expectation of the Elementary School Studentso Parents in Bangkok

Name of Researcher:

Mrs. Naruemon Pinto

Name of Institution:

Faculty of Communication Arts, Sripatum University

Year of Publication:

B.E. 2551

Abstract

This research has objectives for studying the television rating perception and time zone expectation, of the elementary school studentso parents in Bangkok which aims to search for the relation of the variables as follows :

1. The perceptive level of the arrangement in ranking the TV programos suitability, and the expectation towards the limitation of the broadcasting time which should have limited substances.

2. The demographic characteristics and the perceptive level of the arrangement in ranking the TV programos suitability.

3. The behavior in viewing the TV program with descendants and the expected level towards the limitation of the broadcasting time that have the substances which should be limited.

Samples were 400 parents of elementary school student in Bangkok which belong to the office of the fundamental commission and originated by the random sampling from the 30,905 populations and, the tools for collecting data composed of : 1) Questionnaire : using for measuring demographic characteristics, the behavior in viewing the TV program with descendants, and the expectation toward the arrangement in broadcasting of the TV time table followed the suitability of the substance.

2) A test : using in measuring the level of the perception of the arrangement in ranking the TV programos suitability of samples. The statistics which used in analyzing data were 1) descriptive statistics consist of percentile, frequencies , Mean and Stand Deviation

2) Inferential statistics consist of T-test, F-test, Multiple comparison, and Chi-square.

The research found the parents of the elementary school student in Bangkok had a medium perceptive level of the arrangement in ranking the TV programos suitability which related with age, education, and occupation. And the issue which parents had the most corrected perception were the meaning of the symbol -, p13- and about the result to the viewers when did not view the program as recommended by the ranking suitability, and the issue which parents had the most incorrect perception was the meaning of the symbol $-

The parents of the elementary school student had a high expectation towards the limitation of the broadcasting time table as the suitability of the substance in the issue of using violence, weapons, drugs, aggressive and rude language and had a medium expectation towards the limitation of the broadcasting time which should have limited substances in the issue of the expression that made sadness, depression, horror, mimic which made shyness and became a joker in the society, the improper sexual manner, and the parents of the elementary school student expected the substance to be presented and which should be limited on Monday to Friday during 1.05-5.00 am.

As the level of the perception of the arrangement in ranking the TV programos suitability had the relation with the mentioned expectation, besides, also found that the parents of the elementary school student spent over 60 minutes per day in watching TV with descendants in the evening of Monday to Friday and found that the behavior of watching TV program with descendants had no relation with the expected level towards the limitation of the broadcasting time which should have limited substances.

Keywords : Television rating perception, Time zone expectation, The perceptive level, The program which should have limited substances

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