Sustainable Marketing Strategy and Marketing Success: Empirical Evidence from ISO 14001 Certified Manufacturing Companies in Thailand. TITLE Sustainable Marketing Strategy and Marketing Success: Empirical Evidence from ISO 14001 Certified Manufacturing Companies in Thailand. How does each of the four dimensions of a sustainable marketing strategy influence product creativity, customer acceptance, and marketing success?
At the same time, the consequences of a sustainable marketing strategy consist of product creativity, customer acceptance and marketing success. A sustainable marketing strategy is an independent variable and has relevant characteristics for business management. The sustainable marketing strategy is explained by the orientation towards the adaptation of technology, the implementation of product innovation, the concentration of social responsibility and the development of environmental processes.
22 Table 2 Summary of Key Literature Reviews on Sustainable Marketing Strategy (Continued) Authors Title Key Issue Research Main Findings Noo-urai and Jaroenwisan (2016). Top management vision has been identified as one of the most important factors in the success of a sustainable marketing strategy. This chapter illustrates the conceptual model for sustainable marketing strategy and marketing success.
The second group maps the relationships between three consequences of sustainable marketing strategy and marketing success.
Working Experience
The results of the model fit assessment of sustainable marketing strategy and marketing success are summarized in Table 24. Other fit indices demonstrate a good fit of the sustainable marketing strategy and marketing success framework. The effects of sustainable marketing strategy on product creativity, customer acceptance and marketing success are investigated.
The first dimension of sustainable marketing strategy and its consequent factors indicated that technological adaptation orientation is not the significant effect on product creativity. The second dimension of sustainable marketing strategy and its consequent factors indicated that implementation of product innovation capability has a significant positive effect on product creativity. First, top management's vision does not influence all four dimensions of sustainable marketing strategy.
Second, the top management vision does not have an influence on all four dimensions of sustainable marketing strategy. Third, top management vision has no influence on all four dimensions of sustainable marketing strategy. Finally, top management vision has no influence on all four dimensions of sustainable marketing strategy.
First, companies' willingness to commit resources has a significant effect on all four dimensions of sustainable marketing strategy. Second, companies' willingness to commit resources has a significant effect on all four dimensions of sustainable marketing strategy. Third, companies' willingness to commit resources has a significant effect on all four dimensions of sustainable marketing strategy.
Finally, the company's resource readiness has a significant effect on all four dimensions of sustainable marketing strategy. First, competitive force does not affect all four dimensions of sustainable marketing strategy. Second, competitive force does not affect all four dimensions of sustainable marketing strategy.
Third, competitive strength does not touch all four dimensions of sustainable marketing strategy. Finally, competitive strength does not touch all four dimensions of sustainable marketing strategy.
Strategic and instrumental sustainability marketing in the Western European food processing industry: conceptual framework and hypothesis, in: Proceedings of the Corporate Responsibility Research Conference. Ethical corporate identity as a determinant of corporate performance: A test of the mediating role of stakeholders. The impact of ISO 9000 and ISO 14000 on social responsibility standardization - an inside perspective, International Journal of Production Economics.
Effects of different dimensions of corporate social responsibility on corporate financial performance in tourism-related industries. Antecedents and consequences of strategic orientations in new product development: The case of the Chinese. Competence of organizational fit and its antecedents and consequences: An empirical investigation of hotel businesses in Thailand, Journal of International.
Product-market positioning and prospector strategy, an analysis of strategic patterns from the resource-based perspective, European Journal of Marketing. Ethics and social responsibility in marketing: an investigation into the ethical evaluation of advertising strategies. Strategic organizational creativity of medical and cosmetic companies in Thailand: An empirical investigation of its antecedents and consequences.
An analysis of the telecommunications industry in the Sultanate of Oman using Michael Porter's competitive strategy model. Capabilities, business processes, and competitive advantage: Empirically choosing the dependent variable. tests of the resource-based representation. Strategic Marketing Learning of Hotel Firms in Thailand: An Empirical Investigation of the Antecedents and.
Distinctive characteristics of entities with internal audit department and their quality association.
แบบสอบถามเพื่อการวิจัย
เพศ
ระดับการศึกษา
ประสบการณ์ในการท างาน
ต าแหน่งงานในปัจจุบัน
รูปแบบธุรกิจ
ประเภทอุตสาหกรรม
ทุนในการด าเนินงาน
ระยะเวลาที่กิจการรับรองมาตรฐาน ISO 14001
ได้รับรองมาตรฐาน ISO 14001 ในประเทศไทย
ระดับความคิดเห็น มากที่สุด
มาก 4
ปานกลาง 3
น้อย 2
น้อยที่สุด 1
การน านวัตกรรมผลิตภัณฑ์ไปใช้
ได้รับรองมาตรฐาน ISO 14001 ในประเทศไทย (ต่อ)
ค านึงถึงผลกระทบต่อสิ่งแวดล้อม
การพัฒนากระบวนการด้านสิ่งแวดล้อม
ผลการด าเนินงานทางการตลาด
การยอมรับของลูกค้า
ก าหนดไว้
ความพร้อมของทรัพยากรของบริษัท
การตลาดที่ยั่งยืน
เสมอ
ตลอดเวลา
- Personal information about executive director or marketing manager of ISO 14001 certified manufacturing businesses in Thailand
- General information about ISO 14001 certified manufacturing businesses inThailand
- General information about ISO 14001 certified manufacturing businesses in Thailand (Continued)
- Number of full-time employees
- Opinion on Sustainable Marketing Strategy of ISO 14001 certified businesses in Thailand
- Opinion on Sustainable Marketing Strategy of ISO 14001 certified businesses in Thailand (Continued)
- Opinion on business outcomes of ISO 14001 certified manufacturing businesses in Thailand
- Opinion on internal environmental operation of ISO 14001 certified manufacturing businesses in Thailand
- Opinion on external environmental operation of ISO 14001 certified manufacturing businesses in Thailand
- Recommendations and suggestions regarding business administration of ISO 14001certified manufacturing businesses in Thailand
The objective of this research is to examine Sustainable Marketing Strategy and Marketing Success: Empirical Evidence from ISO 14001 Certified Manufacturing Businesses in Thailand. If you would like a summary of this research, please provide your email address or attach your business card to this questionnaire. The firm promotes the use of appropriate technology to develop new products that will allow environmentally friendly 2.
The company attaches importance to offering new product innovations to the market so that customers can accept them. Firm believes in the operation of the organization with responsibility towards the community, social and leading to the activities of the organization. Environmental Process Development 13. Firm allocates budget, research and development to promote operational systems in environmental conservation, protection and restoration.
The company has created new products that are different and consider the impact on the environment. The company has created new products that correspond to saving resources, which will help customers make easier decisions 20. The company is recognized that quality products that are environmentally friendly and demanded in the market 24.
Top management believes that the activities that focus on social responsibility and environment should achieve the company in the long term. The company has high-quality marketing personnel, which allows the company to achieve more operational goals. The competitiveness of intense competition requires companies to continuously look for competitive opportunities 39.
The competitiveness of social factors is changing rapidly, companies must constantly look for strategy.
BIOGRAPHY
