The variations in the perception of country images and behavioral intentions according to different demographic backgrounds have also been investigated. 72 Table 24 Comparison of opinions about Thailand's country images of different ages of Chinese tourists (ANOVA). 73 Table 25 Comparison of opinions about Thailand's country images about different ages of Chinese tourists (MANOVA).
78 Table 28 Comparison of opinions on country images of Thailand on different incomes of Chinese tourists (ANOVA). 81 Table 29 Comparison of opinions on country images of Thailand on different incomes of Chinese tourists (MANOVA). Country Images comes from the origin of the country studying in the field of marketing, and outbound tourism is of a kind.
To study the variations in the perception of landscapes according to gender, age, marital status, monthly income, education level, travel style, Chinese tourists' experience of traveling in Thailand. One of its manifestations is the individual in tourism activities in the formation of the image. All in all, to study the Micro-Country images and to avoid overlapping the concept.
The formation and distribution of images of the country is an important project in the national and international strategic system.
ANOVA
CTBI stands for The average score of having opinions on Chinese tourists' behavioral intention. Moreover, tourists who come to Thailand with a travel style of family outing have a higher opinion of Thailand Country Images than tourists who come to Thailand with a travel style of traveling alone and with a group of friends. The data also shows that tourists who come to Thailand for honeymoons have a higher opinion of national capacity than those tourists.
The data also shows that tourists who come to Thailand in travel style as a honeymoon have a higher opinion of atmospheric attractions than tourists who come to Thailand in travel style when they travel alone. Moreover, tourists who come to Thailand alone in a travel style have a lower opinion about atmospheric attractions than tourists who come to Thailand in a travel style as a group of travel friends. The data also shows that tourists who come to Thailand as a honeymoon have higher opinions about services, facilities and attractions than tourists who come to Thailand solely as a travel style.
In addition, tourists who come to Thailand from travel style as family travel have opinions about Services Facilities Attractions higher than those who come to Thailand from travel style as travel alone. Moreover, tourists who come to Thailand with a travel style other than family travel have a higher opinion of Commodity than those they come to. The data also shows that tourists who come to Thailand from a honeymoon travel style have opinions about Price and Value higher than those who come to Thailand from a solo travel style.
It can be seen that tourists who come to Thailand by travel style such as honeymoon have opinions on Perceived image and satisfaction higher than those who come to Thailand by travel style such as traveling alone. In addition, tourists who come to Thailand by travel style such as family travel have opinions on Perceived image and satisfaction higher than those who come to Thailand by travel style such as traveling alone. In addition, tourists who come to Thailand by travel style such as family travel have opinions about behavioral intentions higher than those who come to Thailand by travel style such as traveling alone and group of friends.
Moreover, tourists who come to Thailand with a travel style as a travel group have a lower opinion of behavioral intention than tourists who come to Thailand with a travel style as a travel friend group and travel group (Table 122 in Appendix C). Moreover, tourists who come to Thailand with a family travel style have a higher opinion of consumption intention than tourists who come to Thailand with a solo travel style. The data also shows that tourists who come to Thailand as a honeymoon have a higher opinion of the Revisit Intention than tourists who only come to Thailand as a travel style.
In addition, tourists who come to Thailand as a family trip travel style have higher review intention opinions than those who come to Thailand as a solo and group of friends travel style. 124 There is a general difference between the level of education of Chinese tourists and the opinions about the country images of Thailand.
The influence of destination image and perceived quality on future tourist behavioral intention: A case of Hangzhou. Study on the classification and buying behavior of customers based on the price and value of the product. From Sacred Travel to Interactive Time and Space - Exemplifying the Cultural Experience of Chinese Tourists in Northern Thailand.
An Analysis of Chinese Tourists' Tourism Behavior in Thailand - Taking Chiang Mai, Thailand as an Example. Business technology and development. A comparative study of the impact of Japanese and Korean image and destination image on travel intentions - A case study of Chinese potential tourists. An analysis of the government's ability to control information and media in Thailand's tourism crisis.
Research on the consumption structure of Chinese tourists to Thailand based on variance share analysis. The development of the tourism industry in Thailand is based on the sample of Guizhou province. Potential Tourists' Destination Image Perception and Behavioral Intention—An Empirical Study Based on Hong Kong and Macau Residents.
The push and pull factors influencing the decisions of Chinese tourists when they choose Thailand as their. Innovative Research on Rural Soil Circulation Model in Urban-Rural Integration- Based on the Survey of Guanshan Community, Ningxiang County, Hunan Province. Research on the relationship of customer participation in service quality, customer satisfaction and behavioral intention.
An Empirical Study on South Korea's Country Image Perceptions and Tourists' Travel Intentions: A Case Study of Potential Chinese Tourists. Destination image model from the perspective of the country: An empirical study based on international tourists to China. 2019). Research on Behavioral Characteristics of Chinese Outbound Tourists Based on Internet Travel Notes - Take Chinese tourists to Phuket, Thailand as an example.
APPENDIX
