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Abstract
This article discusses various marketing strategies. For business operators to show. How can marketing strategies generate return on account? What type of strategy is required for the target group? To meet the true needs of customers and measurable. For the sake of competitive advantage and make the entrepreneur get the highest return.
Keywords: marketing strategy, competitive advantage, accounting rate of return
!" # $%&"'() Does Marketing Strategy Increase Competitive Advantage
and Generate an Accounting Rate of Return?
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Vida Sattayarom and Siraprapha Sriviroj
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Faculty of Business Administration, Eastern Asia University
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