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Developing Indicators of organizational citizenship behavior to firm success:
An empirical research of hotel businesses in Thailand
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Abstract
The objective of this study were 1)to develop dimensions of organizational citizenship behavior 2) to investigate the effect of organizational citizenship behavior on firm success.A questionnaire was used for collecting data from 311 chief executive officer and top management of hotel businesses in Thailand.The statistics used for data analyzing were percent, mean, standard deviation, correlation coefficient, second-order confirmatory factor analysis and structural equation model.The congruence the model derived from analysis of data indicated a goodness-of-fit with the empirical data (Ȥ2/df =1.218, p = .052, GFI= .953, AGFI= .926, CFI= .995, RMSEA= .026). The results suggested that 1)cooperating with others, protecting the organization, volunteering constructive ideas and enthusiastic to organization are dimensions of organizational citizenship behavior and 2) organizational citizenship behavior is a positive influence on firm success.Therefore, administrator of hotel businesses should promote
cooperation in the workplace, protecting the organization along with sacrifice for communal and actively working to generate an organizational citizenship behavior, which leads to the success of the firm.
Keywords:Organizational Citizenship Behavior,Firm Success
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µ¦µ¸É2Ä´ªn¸É¤¸nµÎ ʵ®´°r¦³°Å¤n¹ .40³¼´°°¹É°¨o°´Hair, et al. (2010) ¸ÉÁ°ªnµ
nµÎ ʵ®´°r¦³°o°¤¸nµ.40 ¹Êʳº°ªnµ¥°¤¦´Åo °µ¸ Ê¥´¤¸µ¦°ªµ¤ÁºÉ°¤´É (Reliability) ° o°Îµµ¤ oª¥nµ´¤¦³··Í°¨¢µ ¦°µ(Cronbach’s alphas coefficient) ¤¸nµ°¥¼n¦³®ªnµ .858-.917
¹É¤¸nµ¤µªnµ .80ªnµÁ¦ºÉ°¤º°¤¸ªµ¤ÁºÉ°¤´É¼(Hair et al, 2006)
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1. o°¤¼¨¡º ʵ¡ªnµÃ¥nªÄ®n °¼o°Â°µ¤ÁÈÁ¡«®·(¦o°¥¨³55.9) °µ¥»30-40¸
(¦o°¥¨³ 37.0) µ£µ¡¤¦(¦o°¥¨³53.1) µ¦«¹¬µ¦³´¦·µ¦¸ (¦o°¥¨³57.2) ¦³µ¦r¤µªnµ15 ¸
(¦o°¥¨³ 46.0) ¦µ¥Åo¸ÉÅo¦´nªÄ®n°¥¼nĦ³®ªnµ ¤µªnµ90,000 µ (¦o°¥¨³ 39.9) ε®n°ºÉ Ç (¦o°¥¨³ 71.1) ¦¼Â¦·¬´Îµ´ (¦o°¥¨³92.3) ¦³´¤µ¦µnª¤µ°¥¼nĦ³´ 4 µª (¦o°¥¨³ 61.7) ¤¸¸É´Ê£µÄo (¦o°¥¨³ 40.2) »¤µªnµ150,000,000 µ(¦o°¥¨³ (( 33.1) ¡´µ¤µªnµ 150 (¦o°¥¨³37.6) ¦³¥³Áª¨µÄ
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¤µ· (¦o°¥¨³ 61.7) ¨¼oµnªÄ®n³ÁȨ¼oµµªÅ¥Â¨³µªnµ¦³Á« (¦o°¥¨³64.3) ¨³µµ¦«¹¬µ
nµÁ¨¸É¥(Mean) nªÁ¸É¥Á¤µ¦µ(S.D) 妵¥´ªÂ¦¡ªnµ ·°µµ°¥nµ¦oµ¦¦r ¤¸nµÁ¨¸É¥¼»
3.953 ¦°¨¤µº°µ¦Ä®oªµ¤¦nª¤¤º°´¼o°ºÉ ¤¸nµÁ¨¸É¥ 3.924 ªµ¤ÎµÁ¦È °°r¦¤¸nµÁ¨¸É¥3.870ªµ¤
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´´Ê ¹Å¤nÁ·´®µªµ¤´¤¡´r¼Á·Å(Multicollinearity) (Hair et al., 2010).
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nµÎʵ®´°r¦³°
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Factor Loadings:EFA
nµÎʵ®´°r¦³°
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Factor Loadings:CFA
nµªµ¤ÁºÉ°¤´É
(Cronbach Alpha)
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µ¦o°°r¦ (PO) .759-.895 .864-.940 .899
·°µµ°¥nµ¦oµ¦¦r(VCL) .563-.839 .830-.847 .858
ªµ¤¦³º°¦º°¦oÄ®o´°r¦(ETO) .677-.775 .868-.907 .914
ªµ¤ÎµÁ¦È °°r¦(FS) .723-.846 .882-.922 .917
µ¦µ3µ¦ª·Á¦µ³®rr··´¤¦³··Í®´¤¡´rÂÁ¡¸¥¦r´
** P < .01,*** P <.001
3. µ¦ª·Á¦µ³®r¤µ¦Ã¦¦oµ (£µ¡¸É 2) ¦¼Âªµ¤´¤¡´r °´´¥Á·µÁ®» Ã¥¤¸nµÅªr-ª¦r Ánµ´ 85.485 ¦³´°«µªµ¤ÁȰ·¦³df Ánµ´ 68 nµÅªr-ª¦r®µ¦oª¥°«µ°·¦³Ánµ´1.218¤¸nµÅ¤nÁ·
2 µ¤ÎµÁr °Bollen(1989) p-value Ánµ´ .052¡·µ¦µµµ¦ª·Á¦µ³®rnµ´¸ª´ªµ¤¨¤¨ºGFI
¤¸nµÁnµ´ .953 nµ AGFI Ánµ´ .926 nµCFIÁnµ´ .995¹É´Ê®¤¤¸nµÁ oµÄ¨o1 ¨³nµ´¸¦µÎµ¨´°Á¨¸É¥
°nª¸ÉÁ®¨º°(RMSEA) ¤¸Ánµ´ .026Á oµÄ¨o«¼¥r nµ··¸ÉÅoµµ¦ª·Á¦µ³®r®¤°¥¼n¡º ʵ¦³´nµ··¸É ³ε(Kline, 2011; Hair et al., 2010; ¨´¥µ ªµ·¥r´µ, 2557) µ¤µ¦µ¸É4
µ¦µ4nµÎµ®´°r¦³°Â¨³nµªµ¤ÁºÉ°¤´É °Á¦ºÉ°¤º°ª´
Ár´¸ x2/df p-value GFI AGFI CFI RMSEA
nµ··¸ÉÅo 1.218 .052 .953 .926 .995 .026
µ¦¥°¤¦´ < 2.00 >.05 >.900 >.900 >.900 <.05
¨µ¦¡·µ¦µ nµÁr nµÁr nµÁr nµÁr nµÁr nµÁr
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°r¦³° °¡§·¦¦¤µ¦ÁȤµ·¸É¸°¥nµ¤¸´¥Îµ´(r=886, p <.001) °¨o°´µ¦«¹¬µ ° Katz (1964) ¸É¦³»ªnµ ¡§·¦¦¤µ¦ÁȤµ·¸É¸Ä°r¦ ¡´µo°¤¸µ¦Ä®oªµ¤¦nª¤¤º°´¼o°ºÉ µ¦o°°r¦
ÁȤ··°r¦³° °¡§·¦¦¤µ¦ÁȤµ·¸É¸°¥nµ¤¸´¥Îµ´(r=.700, p <.001)°¨o°´µ¦«¹¬µ ° Yen and Niehoff (2004) ¸É¡ªnµ¡´µ¸É¤¸¡§·¦¦¤µ¦ÁȤµ·¸É¸o°o°¦´¡¥r· °°rµ¦
·°µµ°¥nµ¦oµ¦¦rÁȤ··°r¦³° °¡§·¦¦¤µ¦ÁȤµ·¸É¸°¥nµ¤¸´¥Îµ´(r=.904, p<.001)
°¨o°´µ¦«¹¬µ ° Katz (1964)¸É¦³»ªnµµ¦Á¸¥¨³nª´ª´ÊÁÈ®¹Éİr¦³° °¡§·¦¦¤µ¦
ÁȤµ·Ä°r¦ ¨³ ªµ¤¦³º°¦º°¦oÄ®o´°r¦ÁȤ··°r¦³° °¡§·¦¦¤µ¦ÁȤµ·¸É¸°¥nµ¤¸
´¥Îµ´(r=.874)°¨o°´µ¦«¹¬µ ° MacKenzie, Podsakoff ¨³Ahearne(1998) ¸É¦³»ªnµªµ¤ ¥´
¤´ÉÁ¡¸¥¦ ¹ ´ªÁ° ÁÈnª®¹É °¡§·¦¦¤µ¦ÁȤµ·¸É¸Ä°r¦ ´´Ê ¤¤·µ¸ÉH1a, H1b, H1c ¨³H1d, ¹Åo¦´µ¦´»
´ªÂ¦ CWO PO VCL ETO FS
nµÁ¨¸É¥(Mean) 3.924 3.753 3.953 3.766 3.870
nªÁ¸É¥Á¤µ¦µ(S.D) .649 .797 .688 .716 .762
µ¦Ä®oªµ¤¦nª¤¤º°´¼o°ºÉ (CWO)
µ¦o°°r¦ (PO) .562***
·°µµ°¥nµ¦oµ¦¦r (VCL) .702*** .522***
ªµ¤¦³º°¦º°¦oÄ®o´°r¦ (ETO) .710*** .512*** .747***
ªµ¤ÎµÁ¦È °°r¦ (FS) .549*** .461*** .617*** .624***
µ¦ª·Á¦µ³®r¤µ¦Ã¦¦oµÁȤ¦¼Â¡ªnµ ¡§·¦¦¤µ¦ÁȤµ·¸É¸Ä°r¦¸É¦³°Åoª¥
µ¦Ä®oªµ¤¦nª¤¤º°´¼o°ºÉ µ¦o°°r¦ ·°µµ°¥nµ¦oµ¦¦r ¨³ªµ¤¦³º°¦º°¦oÄ®o´°r¦
¤¸°··¡¨µªn°ªµ¤ÎµÁ¦È °°r¦(r =.779, P<.001)°¨o°´µ¦«¹¬µ ° Organ (1988) ¸É¨nµª ªnµ ¡§·¦¦¤µ¦ÁȤµ·¸É¸Ä°r¦³ÎµÅ¼nªµ¤ÎµÁ¦È °°r¦ ´Ê´Ê¹´»¤¤·µ¸ÉH2
Ȥ2/df = 1.218, p = .052, GFI= .953, AGFI= .926, CFI= .995, RMSEA= .026
£µ¡¸É2´ªÂ¤µ¦Ã¦¦oµ
µ¦µ4¨¨´¡r¸ÉÅoµµ¦ª·Á¦µ³®r°··¡¨¦³®ªnµ´ªÂ¦
Paths Standardized Regression Weights
R2 p-value Hypotheses Second-order CFA Direct effect
CWO՚OCB .886 - .785 .000 H1a:Support
PO՚OCB .700 - .489 .000 H1b:Support
VCL՚OCB .904 - .817 .000 H1c:Support
ETO՚OCB .874 - .764 .000 H1d:Support
OCB՜FS - .779 .607 .000 H2:Support
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References
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