The Development of Causal Structural Model of Environmental Conservation Behavior Influences Quality of Life of Undergraduate,

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The Development of Causal Structural Model of Environmental Conservation Behavior Influences Quality of Life of Undergraduate,

Chiang Mai Province

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Abstract

The main purpose of this research was to develop the causal structural model of environmental conservation behavior influences quality of life of undergraduate, Chiang Mai province. The sample consisted of 800 undergraduates both in government and private university who were randomly selected by stratified random sampling. Questionnaires were used as means of data collection. The LISREL version 8.72 was utilized to analyze the data. The research findings showed that all path coefficients were statistically significant at 0.05 levels. The model’s overall fits were accepted; Chi- square statistics = 90.23, df = 84, p-value = .30; RMSEA = .01; SRMR= 0.032; GFI = .99; AGFI = .97; CN = 1026.16 . In addition to, the results of the study confirmed that good role model on environmental conservation had the most effected on environmental conservation behavior (path coefficient = .80), inferior to attitudes towards environmental conservation, psychological sufficiency, future orientation and self control, and social norm (path coefficient = .46, .25, .21, and .21, respectively). Furthermore, the finding indicated that environmental conservation behavior had direct effected on quality of life (path coefficient = .64).

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