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The Development of Supporting Reinforcement and Intrinsic Reward Model affecting to Loyalty Behavior to Organization and Job Performance of the Staff in Software Industry in Thailand.
*, 23
Chonticha Tippratum*, Jirawan Kongklay2 and Viroj Jadesadalug3 Received: July 9,2017, Revised: October 7,2017, Accepted : October 27,2017
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* Doctor Student, Doctor of Philosophy Program, Faculty of Management Sciences, Silpakorn University
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2Associate Professor, Faculty of Management Sciences, Silpakorn University
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3 Assistant Professor, Faculty of Management Sciences, Silpakorn University
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Abstract
The aim of research is to develop supporting reinforcement and intrinsic reward model affecting to loyalty behavior to organization and job performance of the staff in software industry in Thailand.
The research uses quantitative methodology by collecting data from 660 staff. Statistical analysis methods include confirmatory factor analysis (second order) and structural equation modelling. The findings show that model of supporting reinforcement include positive working experience, empowerment and supervisory supporting, while model of intrinsic reward consists of sense of meaningful, achievement and recognition and praise. Model of loyalty behavior to organization included intention to stay, effective commitment, and job satisfaction; Model of job performance includes task performance and contextual performance.
Furthermore, the study indicated that the supporting reinforcement and intrinsic reward model affected to loyalty behavior to organization and job performance of the staff in software industry in Thailand, which corresponded to empirical data (Chi-square = 94.653, Chi-square/df = 2.958, p = .000, GFI = .975, TLI = .977, CFI = .986, NFI = .980, RMSEA = .055) and both positive direct and indirect influence can be found.
Key words:
supporting reinforcement, intrinsic reward, loyalty behavior to organization, job performance and structural equation modeling.
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Stumpf et al., 2013; Meng et al., 2015; Tippratum, 2016?)+$+$;;~supervisory support) (Thomas and Tymon, 1994; Ambrose and Kulik, 1999; Gomez and Rosen, 2001; Sylvia, 2014; Tippratum, 2016) + +/-.#BE.@+E$E;+'$#$B
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