Much of the limitation that occurred was due to a digital marketing plan not being synchronized with the marketing plan. The efficiency and effectiveness of using a digital marketing plan that can help increase the company's revenue by 3 times. The paper will touch base on the aspects of digital marketing in ASEAN and the use of digital marketing to help create business success.
Digital marketing has encouraged consumers (internet visitors) to purchase goods and/or services online through e-commerce websites. This article discusses the importance of a digital marketing presence for ASEAN companies in 2015. This article takes a closer look at the importance of a digital marketing presence for Association of Southeast Asian Nations companies as we move closer to AEC 2015.
This paper will focus on the cultural barriers of ASEAN nations and the impact on digital marketing.
Era of Digital Marketing
Internet Usage in ASEAN
Internet usage in the ASEAN country has great potential for growth and after 2014, the growth of Internet users, especially on mobile devices (smartphones), will increase. In relation to Asia-Pacific countries, the chart below shows internet, mobile and mobile subscriptions in 2014. As users in Asia become more inclined to use the internet on a daily basis, they are easily exposed to digital advertisements, social media interactions and other digital marketing activities .
The Asia Pacific region accumulates to almost half of the world's social media, mobile and internet users. Social media is one of the areas where the largest number of interactions are flourishing in the Asia Pacific countries (Nation Multimedia., 2014). This digital marketing channel allows you to share information with friends, expanding the reach of information to other consumers.
Social media is one of the biggest channels that companies use to communicate information across borders in a very short time. Digital marketing has helped companies to convey their messages faster and without additional costs, which proves to be another benefactor of the use of digital marketing (Ryan, D., 2014). With most of the world's population using social media and the genre of content shared on social media in the Asia Pacific region, this is one of the most powerful marketing tools to be used in AEC 2015 if a company does not want to be left behind.
Digital marketing is the promotion of products or brands through one or more forms of electronic media. Digital marketing differs from traditional marketing in that it uses channels and methods that allow an organization to analyze marketing campaigns and understand what is working and what is not – usually in real time” (quoted by SAS Institute Inc.). Marketing campaigns can lead to social media as described above and also organic/paid search.
Search Engine Optimization
Paid Advertisement
Most users use Google AdWords which helps to improve their website's visibility, traffic and increase revenue (Google's Economic Impact: United States, 2011). Over the years, paid search for information has grown and taken almost half of the spend to gain a large share, and has led to a large investment in Google adwords for businesses to gain more awareness and drive internet users to the web. attracting the website (Evan I. Schwartz, 2010). In the recent fields, studies have shown that this generation's population needs to emphasize and thoroughly understand the digital market as it is increasingly becoming a method for consumers to easily access information (Wind, J., & Mahajan, V., 2002).
This channel allows consumers to filter their choice of a product or service based on their selection preferences based on a number of categories such as attributes, price, place, promotion, and products (multi-brand products for the reseller) (Wind, J. , & Mahajan, V., 2002). With the growth of the digital market and the trends of internet users to search for their products or services, companies will need to implement a digital marketing strategy to keep up with the consumer trend (Yuen, W., 2013).
Asean Economic Community of 2015
Trends of Digital Marketing in ASEAN
The table below shows most ASEAN countries statistics on social media shopping behavior. Digital marketing is a very specific and technological industry with jargon that can complicate messages when addressed to a non-digital marketer. Interviews that will focus on digital marketing and AEC in 2015 to get the relationship between these topics during the interview. They are most ideal for understanding how businesses are preparing for 2015 and what strategies need to be in place before the new year.
The topic raises the importance of having a digital marketing presence for ASEAN businesses in the upcoming AEC 2015. This method of gathering data is the most rational for my topic as I need great insights and clarification on how businesses and perspectives of business owners consider the consequences of digital marketing in 2015, in conjunction with the implementation of the AEC. Ready Planet and Digital Monopoly will focus on the digital marketing field as the two companies are diverse in digital marketing.
Based in Thailand, Ready Planet can be an Asian company's perspective on how digital marketing will be affected in the coming year. They have served various industries in the field of digital marketing, by giving them the SEO results, managing AdWords campaigns and also creating websites for businesses. Finally for the personal interview, the Ministry of Foreign Affairs of Thailand, which will provide insights into the ASEAN community and the impact of digital marketing for businesses in Thailand and other ASEAN countries.
The information I get from this interview will enable me to cultivate the relationship between AEC 2015 from both perspectives, one is the digital marketing side and the second is AEC 2015. This secondary data will help me understand how businesses can personalize digital marketing through the different statistical use of ASEAN countries' digital channels. This will provide insights that show graphical data that will easily enable comparison between ASEAN nations and the use of digital marketing channels for businesses in 2015.
RESEARCH FINDINGS
Interview with Mr. Burin Kledmanee - Ready Planet
Ready Planet's Chief Operating Officer, Burin Kledmanee, was keen to share how the company has already moved forward to gather information on internet usage to better support digital marketing. Digital Marketing for Mr.Burin is marketing using digital channels to your target users. He stated that any digital marketing strategy should be a supporting strategy to the main marketing strategy that the company is implementing.
A company website is the main requirement for a digital marketing strategy and their social signals (Facebook, Google +, YouTube and Line) can help drive traffic to the website. With this comes the cultural understanding of not creating a negative, negative impact on the digital marketing message communicated to the target audience. Market intelligence is an essential aspect of digital marketing strategy as different countries have different cultural backgrounds tailored to each unique ASEAN nation.
The laws and regulations of different countries largely relate to the digital marketing strategy that any business would like to follow. Digital marketing is a growing factor, especially in ASEAN countries, which account for nearly 50% of the world's internet population, said Mr. He oversees all the day-to-day activities of the company and has extensive knowledge in the field of digital marketing.
He also stated that digital marketing for any business should be defined by the company's goals. Benjamin stated that digital marketing in an ASEAN country requires the use of strategies that are best suited to that market. He stated that the era of digital marketing has already begun and is evolving towards a greater presence in social media where Google has become the main search engine for ASEAN internet users.
Questionnaire Analysis and Results
Digital marketing in AEC 2015 is not going to have much impact as the internet will remain as it is and the only changes will be the move to focus on effective use of digital marketing to communicate to the company's target market, Mr. Internet users in 2015 will increase and most businesses will require a digital marketing plan if it is not implemented yet, explained Mr. channel to communicate to the company's target group.
Integrated Marketing Communications in ASEAN for 2015, if only relying on digital marketing as an effective tool, it will not be fully effective if implemented alone. Marketing strategies is the main category and is where digital marketing plays a major supporting role in communicating the message and at the lowest cost. The research findings uncovered show that digital marketing is a key feature in 2015 AEC, as businesses cannot solely rely on general marketing (non-digital advertising) to generate sales and increase profits.
Various digital marketing channels, search engines, social media and adwords are three important channels that companies need to work closely with in order to establish a strong brand awareness in the new, expanded emerging market of ASEAN in 2015. Recommendations made The research shows that social media presence is very important for all businesses in the coming year. The main requirement is that the e-commerce system can be hosted on a social media platform or website.
The importance of digital marketing has grown over the past decade and has become a crucial part of any business looking to expand in the ASEAN community. Marketing strategies form one department of a company and digital marketing helps to convey these to the target group faster and more efficiently through the various digital channels. Content Type Social Media Users in APAC http://www.dazeinfo.com//10/16/educational-informative-content-popular-under-social-media-users-apac-countries/.
Available: http://www.forbes.com/sites/forbesinsights//09/05/group-danone-not-digital-marketing-but-marketing-in-a-digital-era/. Available: http://www.spireresearch.com/spire-journal/yr2013/q4/asean-economic-community-2015-a-real-opportunity-that-should-not-be-over-hyped/.
