EXPLORING CONSUMER ACCEPTANCE TO USING A MOBILE MEDICAL CONSULTATION SERVICES APPLICATION FOR BEAUTY CLINIC. The objective of this thematic paper is to (1) explore consumer perspectives on using online consultation services, (2) study the key factors associated with customer acceptance to use mobile medical consultation services application, and (3) to provide recommendations to improve the application to meet Thai consumer needs. The findings represented Thai consumers' acceptance of using a mobile medical consultation services application for beauty clinics.
The results showed that the beauty clinic online consultation application was acceptable to use. Application for medical consultation 24 4.3.1 Findings in perceived ease of use 24 4.3.2 Findings in perceived perceived value 26 4.3.3 Findings in perceived perceived usefulness 28 4.3.4 Findings in customer acceptance 29 4.4 Recommended meeting for improvement. It is an online doctor consultation app available 24 hours a day for all diseases.
Teledermatology (TD)
Mobile Medical Online Consultation Applications
Problem Statement
Research Question
Q3 What are the recommended strategies to improve the application to meet the expectation of the customer's needs to use the application.
Research Objective
Scope of the Study
LITERATURE REVIEW
Technology Acceptance Model or TAM
- Perceived Ease of Use
- Perceived Usefulness
- Intention to Use
- Usage Behavior
- Perceived Value
According to Davis (1989), perceived ease of use is defined as “freedom from the difficulties of enormous effort,” where effort is a resource made available by the person to perform the activity. As a result, perceived ease of use may be related to how much effort a user believes is required to use a technology, which contributes to a sense of use. The TAM model considers perceived ease of use, which contributes to a sense of ease of use, to be one of the two primary attributes that predict satisfaction with a mobile application (Amin, Rezaei, & Abolghasemi, 2014).
The ease of use of technology can reduce the amount of time and effort required to use it. People are more likely to invest in or intend to use technology if they believe it will improve their performance and provide them with benefits such as higher career progression, the opportunity for promotion, salary increases or bonuses. According to the research, perceived benefits or utility can also be described by the cost-benefit paradigm.
This is a decision-making strategy in which people weigh a trade-off between benefits and costs, i.e. the ability to afford what they want and the perceived benefits. According to the findings, the two most important factors influencing intention to use are perceived usefulness or PU and perceived ease of use or PEOU of (Davis, 1989). This could help explain the behavior to also use the application for health and beauty business.
According to the TAM model, three constructs can determine the user's behavioral intentions, namely perceived ease of use, perceived usefulness, and attitude toward the user's behavior (Davis, 1986). A customer's perception of the benefits of a product or service compared to the value in exchange is called perceived value (Zeithaml, 1988). Therefore, it should raise awareness among consumers to encourage them to use the application more often and more widely.
For this study, the most important two factors influencing consumer acceptance to use or intention to use are perceived usefulness or PU and perceived ease of use or PEOU (Davis, 1989) plus perceived value.
RESEARCH METHODOLOGY
- Research Methodology
- Research design
- Sampling Plan
- Data Collection / Instrument
- Data Analysis
Therefore, the sampling plan will divide two groups, 10 users of experienced in using online medical consultation application for skin or beauty clinic of Blossom clinic users and 10 non-users of experienced in doing services at beauty clinic but have no experience in the use of online medical consultation application. Have you ever used for a medical online consultation services via website, online platform or application. How often do you usually go for the specific service at the beauty clinic, surgery clinic, aesthetic &.
What do you think is most convenient for you to use online medically? What are the key factors influencing consumer acceptance to use the mobile medical consultation services application? How do you find it convenient for you to use mobile online medical consultation service through an application?
Do you think that using a mobile online application for medical consultation services is clear and understandable for you? Why choose a service in the clinic and an online consultation on request? What do you expect from using the mobile online services application compared to the physical clinic?
What are the recommended strategies to improve the application to meet the expectations of customer needs.
FINDINGS AND RESULTS
- Informant Profile
- Consumer’s Perspectives on Using Online Consultation Services Since the Covid-19 pandemic in Thailand, it has had an impact on various
- Main Factors That Related to Customer’s Acceptance to Use Mobile Medical Consultation Services Application
- Finding Perceived Ease of Use
- Finding in Perceived Value Time saving
- Finding in Perceived Usefulness Speed services
- Finding in Customer Acceptance
- Recommendation to Improve Application to Meet Thai Consumer Needs
- Features
- Product and Services Information
- Promotion
- Registration Process
Most of the users who used the Blossom Clinic app have similar positive aspects about using online consultation services after using it. From the perspective of non-users, most believe that online consultation services will save them money because they will not have to go to the clinic. For this non-user (N9), he thought online consultation services at the beauty clinic could help improve the customer experience by reducing the time spent on the customer's trip to the doctor.
I prefer anything that can reduce the time I have to wait for services, so if the online consultation application can help me with that, that would be great. At the same time, it was discovered that five informants (25% of the total respondents or 50% of non-users) were unsure about the online consultation services at some points. The application-based online consulting services can provide more professional services while also being easy to use.
20 informants, or 100 percent, agreed that the online consultation services application can save them time to get to the beauty clinic services. I feel that the online consultation application helps to provide a better after-service because I can keep track of my progress or follow up with doctor without going to the clinic” (U15). The majority of informants believe that using the online consultation services application will help them get a response from a specialist faster and eliminate the need to wait for the clinic to open to use the services.
I think if I can use the online consultation services, it can help me solve the skin problems in time” (N5). Apart from that, based on the interview, the majority of informants tentatively saw the benefits of the mobile online consultation service. The online consultation application keeps me away from Covid-19, while still allowing me to take care of my skin” (U16).
In my opinion, using an online counseling application can help me resolve my feelings. Apart from user recommendations, there are non-user recommendations that show many interesting ideas related to the characteristic of a group of non-users who have never used the online consultation application before. It seems to be adaptable with the mobile medical online consultation application for beauty clinic because it is related to the skin to show to the customer.
CONCLUSION
- Conclusion
- Recommendation
- Research Limitation
- Future Research
In addition, other important findings in this thematic paper are main factors found related to customer acceptance of using mobile medical consultation services. In terms of perceived ease of use, they find it easy to use because it is less steps, delivery and one-stop services. These suggestions can be adapted into strategies to enhance and enhance the application's customer experience to meet customer expectations and needs of Thai consumers.
Third, the application will be more attractive if there are many promotions that attract the interest of customers. If the use of the services is difficult or time-consuming to fill in the data. In conclusion, the acceptance of Thai consumers to use the application of mobile health consulting services for cosmetic clinics caused the application to be easy to use or user-friendly to reduce the amount of effort required, valuable to improve the perception of the benefits of users or customers, useful to improve their lives or receiving prompt service and acceptable to encourage use.
The research summarized the needs of medical standards and legal issues that can also influence consumers to use medical applications more than usual (Attapond Sukasame, 2019). This research develops the understanding of consumer needs and acceptability to influence Thai consumers to use the medical consultation service application for beauty clinic. The result of this study can serve as a guide for entrepreneurs of beauty clinics to adapt or see the benefits in order to create a competitive advantage and improve their ability to provide better services on application to their customers.
In addition to the recommendation findings, it can be suggested that the notification feature of the application can be developed. The second limitation is that there were no informants in this study who had used the app from market competitors as mentioned in the first chapter. Next, future research should include users who have experience using the online medical consultation services application in order to gain more knowledge.
I think that future research should be conducted through quantitative research on Thai consumers in wider areas in Thailand to increase the number of sample sizes to be surveyed in order to understand and see more about the acceptance of their use and the wishes and needs of the consumer.
Appendix A: Questionnaire Research topic
Have you ever been for a consultation services at beauty clinic, surgery clinic, aesthetic and wellness center or hospital. How often do you usually go for the specific service at the beauty clinic, surgery clinic, aesthetic & wellness center and. What do you think is the most convenient for you to use online medical consultation services application.
Why do you go for a service at the clinic and for an online consultation at