´´¥¸Én¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· °¼o¦·®µ¦
µ¦ª°£µ¥Ä¦·¬´³Á¸¥Ä¨µ®¨´¦´¡¥r®n¦³Á«Å¥
Factors Affecting Fraud Risk Control Activities of Chief Executives of Internal Audit Firms Listed on The Stock Exchange of Thailand
´¥´r£´¦ª·¦·¥Ã£·*«´·Í» ª´µ···ÍŚ Thanainan Phatraviriyahphokin* Kanoksak Sukkawattanasinit2
´¥n°
µ¦ª·´¥¦´Ê¸ ʤ¸ª´»¦³rÁ¡ºÉ°«¹¬µ´´¥¸É¤¸°··¡¨nn°·¦¦¤µ¦ª»¤ªµ¤Á¸É¥oµµ¦»¦·
°¼o¦·®µ¦µ¦ª°£µ¥Ä¦·¬´¸É³Á¸¥Ä¨µ®¨´¦´¡¥r®n¦³Á«Å¥µ¨»n¤´ª°¥nµ
εª 261 ¦µ¥ Åo¦´Â°µ¤¨´¤µ´Ê· Êεª 183 ¦µ¥ ·ÁȦo°¥¨³ 70.11 Ã¥Äo··Äµ¦ª·Á¦µ³®r
®´¤¡´r¡®»¼ ¨³µ¦ª·Á¦µ³®rªµ¤°¥Â¡®»¼ ¨µ¦«¹¬µ¡ªnµ (1) ´´¥¸Én¨n°·¦¦¤
µ¦ª»¤µ¦»¦· ÅoÂn ´´¥oµ°r¦ ´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª ´´¥oµ
»¤´·ªµ¤¦¼oªµ¤Á¸É¥ªµ °¼o¦ª° ¨³´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª°
(2) ´´¥¸Én¨n°·¦¦¤µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦» ÅoÂn ´´¥oµ»¤´·ªµ¤¦¼oªµ¤
Á¸É¥ªµ °¼o¦ª° ¨³´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° (3) ´´¥¸Én¨n°·¦¦¤
¦ª·µ¤µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦· ÅoÂn ´´¥oµ°r¦ ¨³´´¥oµ»¤´·ªµ¤¦¼o
ªµ¤Á¸É¥ªµ °¼o¦ª° ¨¸ÉÅoµ¤µ¦ÎµÅÁ¡ºÉ°¡´µÄ®o·¦¦¤µ¦ª»¤ªµ¤Á¸É¥oµµ¦»¦·
İr¦¤¸¦³··£µ¡¥·É ¹Ê °¥nµÅ¦Èµ¤µª·´¥¸ ÊÁȵ¦«¹¬µÁ¡µ³¦·¬´¸É³Á¸¥Ä¨µ®¨´¦´¡¥r ®n¦³Á«Å¥Ánµ´Êª¦¤¸µ¦«¹¬µÄ¨»n¤´ª°¥nµ°ºÉ Ç ¸É¤¸ªµ¤Ânµ´
εε´:
µ¦¦ª°£µ¥Ä ·¦¦¤ª»¤ªµ¤Á¸É¥ µ¦»¦·* ´«¹¬µ®¨´¼¦´¸¤®µ´· ³´¸ ¤®µª·¥µ¨´¥«¦¸»¤
* Student Master of accounting, Faculty of Accounting, Sripatum University
2 ¦ ®¨´¼¦´¸¤®µ´· ³´¸ ¤®µª·¥µ¨´¥«¦¸»¤
2 Ph.D., Master of accounting, Faculty of Accounting, Sripatum University
wÖ¢«Ýw}w¡z 55
Abstract
The objectives of this research isto study factors influencing and affecting fraud risk control activities of chief executives of the internal audit firms listed on the Stock Exchange of Thailand from 261 samples. Questionnaires were returned from 183 respondents or 70.11% out of 261 participants.
The statistics methods that were applied in this study were Multiple Correlation Analysis and Multiple Regression Analysis. (1) Factors affecting on fraud control activities were the organizational factor, the auditee’s understanding and acceptance factor, the auditor’s qualification, knowledge and expertise factor, and the attitude factor of internal audits of the auditor. (2) Factors affecting on fraud investigation activities and correction improvement were the auditor’s qualification, knowledge and expertise factor, and the attitude factor of internal audits of the auditor.Finally, (3) Factors that affected on fraud risk management monitoring activities were the organizational factor, and the auditor’s qualification, knowledge and expertise factor. The results received could be brought to develop more in term of the effectiveness of fraud risk control activities in the organization. However, this research is only the study of companies listed on the Stock Exchange of Thailand. Therefore, there still needs to be further studies in other different samples.
Keyword:
Internal audit, Risk control activities, Fraud1. ε
µ¦»¦·ÁÈ£´¥¦oµ¥Â¦¸Én¨¦³n°°r¦¹ÉÁ·µµ¦Âª®µ¨¦³Ã¥r °»¨®¦º°¨»n¤
»¨Ã¥¤¸Ã°µ®¦º°¤°Á®Èn°µ¸Éµ¤µ¦¦³Îµµ¦»¦·Åo µ¦¦·®µ¦ªµ¤Á¸É¥ ÁȪµ¦³ªµ¦
Á¡ºÉ°´µ¦·¦¦¤¸É°µ³n¨¦³n°µ¦¦¦¨»ª´»¦³r °°r¦ oª¥ª·¸µ¦Äµ¦´µ¦ªµ¤Á¸É¥
°¥nµÁºÉ°¤´É¸É¤Á®»¤¨Áȸɥ°¤¦´Ä°r¦ Ã¥¼o¦ª°£µ¥Ä¤¸µÎµ´Äµ¦nª¥´µ¦ªµ¤
Á¸É¥°r¦ ¹É´»´°r¦o°Á·´µ¦Á¨¸É¥Â¨°¥¼n¨°Áª¨µÅ¤nªnµ³ÁÈoµÁÃ襸 Á«¦¬· ´¤
¨³®¤µ¥ o°´´ ª·¦Å ´·¦³£¡ 2560 Åo¨nµªªnµ ¥» 4.0 ¸ÉÁȤÅoª¥µ¦Á¨¸É¥Â¨ »¦· µÄ®n
³ÁÈε¨´¸É³ ´Á¨ºÉ°µ¦¡´µ °¦³Á«¹É·ÁŤnÅoªnµ¼o¦ª°£µ¥ÄÁȨÅε´°¥nµ®¹ÉÄ
£µ»¦·Â¨³µ¤µ¦¦³»oÄ®oÁ·µ¦¦´¦¼oªµ¤Á¸É¥ ¹É³¡´µÅÁȪ´¦¦¤°r¦¸ÉÁ¸É¥ª´µ¦¦·®µ¦
ªµ¤Á¸É¥ÅoÄ» ´Ê° °µ¦Îµµ µ¦Îµ®oµ¸É¼o¦ª°£µ¥Ä¸É¸µ¤®¨´ª·µ¸¡³Áȵ¦¦³»oÄ®o Á·ª´¦¦¤µ¦¦·®µ¦ªµ¤Á¸É¥ ¹Êİr¦ ĵ¦´µ¦ o°¤¼¨µ»¦·Ä¥» 4.0 õ ÁºÉ°¤¼¨Â
2561) ¨nµªªnµ µ¦´µ¦ o°¤¼¨¸Éo°¡¹É¡µµ¦·n°°°Å¨r´Ê´¨¼oµÂ¨³¦³®ªnµ»¦·°ºÉ ¹Áȷɸɤ¸
ªµ¤Îµ´°¥nµ¤µ Á¡¦µ³¥·É¦³ o°¤¼¨¤¸µ¦ÁºÉ°¤n°¸É´o°¤µ ¹ÊÁnµÄ ªµ¤Á¸É¥¸É o°¤¼¨³¦´ÉªÅ®¨È¥·É
µ¤¤µ¤µ ¹ÊÁnµ´Ê °µ³n°Ä®oÁ·µ¦»¦·¸É¤¸»¦³rÁ¡ºÉ°¨¦³Ã¥rµµ¦Á· ´´Ê¼oª·´¥¹¤¸ªµ¤
ĸɳ«¹¬µ´´¥¸Én¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· °¼o¦·®µ¦µ¦ª°£µ¥Ä¦·¬´
³Á¸¥Ä¨µ®¨´¦´¡¥r®n¦³Á«Å¥ ¤¸ª´»¦³rÁ¡ºÉ°«¹¬µ´´¥¸É¤¸°··¡¨n¨n°·¦¦¤µ¦ª»¤
ªµ¤Á¸É¥oµµ¦»¦· °¼o¦·®µ¦µ¦ª°£µ¥Ä µµ¦ÁȦª¦ª¤ o°¤¼¨µ¦·¬´¸É³Á¸¥Ä
q}}¢²h|Úhw¡}wzz¤zª¢²|iÙw¤}¡x|Ú¥i¡|Ù}Ù¡}ݪ¢Ù ÙÙÙÐ ¡¡¬z¡Ù «ÝzØÝ
5 wÖ¢«Ýw}w ¡z
`¢² ~¢² wzw
®¨´¦´¡¥r®n¦³Á«Å¥ ¨¨´¡r¸ÉÅoµ¤µ¦Îµ¤µ¡´µªµ¤Á¸É¥ªµ ªµ¤¦¼o ´¬³Â¨³ªµ¤µ¤µ¦ °
®nª¥µ¦ª°£µ¥ÄÁ¡ºÉ°Ä®oÁ·¤¼¨nµÁ¡·É¤n°°r¦°¥nµ¤¸¦³··£µ¡Â¨³¦³··¨
2. ª· §¬¸¸ÉÁ¸É¥ª o°Â¨³¤¤·µµ¦ª·´¥
µ¦ª·´¥¦´Ê¸ Êε®´ªÂ¦°·¦³ Independent Variables º° ´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤
ªµ¤Á¸É¥oµµ¦»¦· ¦³°oª¥ 1.) ´´¥oµ°r¦ 2.) ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦
3.) ´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª 4.)´´¥oµ»¤´·ªµ¤¦¼o ªµ¤Á¸É¥ªµ
°¼o¦ª° ¨³ 5.) ´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª°
´ªÂ¦µ¤ Dependent Variable) º° ·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·¦³°oª¥
1.) ·¦¦¤µ¦ª»¤µ¦»¦· 2.) µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦» ¨³ 3.) ·¦¦¤¦ª·µ¤
µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·
£µ¡¸É 1 ¦°Âª·Äµ¦ª·´¥
2.1 ª· §¬¸¸ÉÁ¸É¥ª o°
2.1.1 ª·Á¸É¥ª´´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·
Ã¥µµ¦ªµª·´¥ ¡ªnµ ´´¥¸É¤¸°··¡¨n°¦³··£µ¡Â¨³¦³··¨ °µ¦ª°
£µ¥Ä¦ª¤¹´´¥¸ÉÁȰr¦³°Îµ´ °µ¦ª°£µ¥Ä ¹É´´¥nµ Ç °µn¨n°¼o¦ª°
£µ¥Än°µ¦ÎµÁ·µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·Ä°r¦ Ã¥µ¤µ¦°·µ¥µ¤¦µ¥¨³Á°¸¥´¸ Ê 1) ´´¥oµ°r¦ ®¤µ¥¹ °r¦¤¸µ¦Îµ®Ã¥µ¥µ¦Îµ´¼Â¨µ¦»¦· ¨³ºÉ°µ¦Å¥´
»¦³´Ä°r¦ µµ¦«¹¬µ¡ªnµ ´´¥oµ°r¦ÁÈ´´¥¸Én¨n°¦³··£µ¡µ¦¦ª°£µ¥Ä
¦·µ· ¦´·¤µ°¦» 2556) ¨³µ¦«¹¬µ¡ªnµ´´¥oµ°r¦¥´n¨n°¦³··£µ¡ °Á¦ºÉ°¤º°µ¦¦ª°
µ¦»¦·Ä°r¦ Tyge-F. Kummer, Kishore Singh, Peter Best 2558)
´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤
ªµ¤Á¸É¥oµµ¦»¦·
1 ´´¥oµ°r¦
2. ´´¥oµµ¦´» °¼o¦·®µ¦
İr¦
3. ´´¥oµªµ¤Á oµÄ¨³µ¦
¥°¤¦´ °¼o¦´¦ª
4. ´´¥oµ»¤´·ªµ¤¦¼o
ªµ¤Á¸É¥ªµ °¼o¦ª°
5. ´´¥oµ´«·µ¦¦ª°
£µ¥Ä °¼o¦ª°
·¦¦¤ª»¤ªµ¤Á¸É¥
oµµ¦»¦·
- ·¦¦¤µ¦ª»¤µ¦»¦·
- ·¦¦¤µ¦°ªµ¦»¦·
¨³µ¦ÂoÅ ¦´¦»
- ·¦¦¤¦ª·µ¤µ¦¦·®µ¦
ªµ¤Á¸É¥oµµ¦»¦·
wÖ¢«Ýw}w¡z 57
2) ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ ®¤µ¥¹ ¼o¦·®µ¦Ä°r¦¤¸µ¦´»®nª¥µ
¦ª°Äµ¦¦ª°µ¦»¦·°¥nµÁȰ·¦³ µµ¦«¹¬µ¡ªnµ´´¥oµµ¦´» °¼o¦·®µ¦
İr¦ÁÈ´´¥¸Én¨n°¦³··£µ¡Â¨³°r¦³°Îµ´µ¦¦ª°£µ¥Ä 榷 £³ª³Áª 2549,
¡¦¡·¤¨ ·¨´¦r 2549, ¦·µ· ¦´·¤µ°¦» 2556, ª¦µ¨´¬r ¤·É ª´ 2560)
3) ´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª ®¤µ¥¹ µ¤µ¦Á oµ¹»¦µ¥µ¦
°µ¦¦ª° ¨³Åo¦´µ¦¥°¤¦´µ®nª¥µ¸É¦´¦ª Án ¼o¦´¦ªÅo·´·µ¤ o°Á°Â³
µµ¦«¹¬µ¡ªnµ ´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª ÁÈ´´¥¸Én¨n°¦³··£µ¡
¨³°r¦³°Îµ´µ¦¦ª°£µ¥Ä 榷 £³ª³Áª 2549, ª¦µ¨´¬r ¤·É ª´ 2560)
4) ´´¥oµ»¤´·ªµ¤¦¼o ªµ¤Á¸É¥ªµ °¼o¦ª° ®¤µ¥¹ ¤¸ªµ¤¦¼o ªµ¤µ¤µ¦ÁÈÅ
µ¤¤µ¦µª·µ¸¡¦ª°£µ¥Ä ¦ª¤¹ªµ¤¦¼oĵ¦¦·®µ¦ªµ¤Á¸É¥ µµ¦«¹¬µ¡ªnµ´´¥oµ
»¤´·ªµ¤¦¼o ªµ¤Á¸É¥ªµ °¼o¦ª°ÁÈ´´¥¸Én¨n°¦³··£µ¡Â¨³°r¦³°Îµ´
µ¦¦ª°£µ¥Ä ¦·µ· ¦´·¤µ°¦» 2556, £¡¨ »¦Ã¦r 2556, ª¦µ¨´¬r ¤·É ª´ 2560)
5) ´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° ®¤µ¥¹ ¤¸Âª·ÁºÉ°ªnµµ¦ª°
ÁÈnª®¹ÉεĮoÁ·¦³··£µ¡nª¥Ä®oµ¦ÎµÁ·µ °¦·¬´¦¦¨»Áoµ®¤µ¥ µµ¦«¹¬µ¡ªnµ´´¥oµ
´«·µ¦¦ª°£µ¥Ä °¼o¦ª°n¨n° ªµ¤Á¸É¥ªµÂ¨³°r¦³°Îµ´µ¦¦ª°£µ¥Ä
£¡¨ »¦Ã¦r 2556, ª¦µ¨´¬r ¤·É ª´ 2560)
2.1.2 ·¦¦¤µ¦ª»¤µ¦»¦· Fraud Control Activity)
·¦¦¤µ¦ª»¤µ¦»¦·Áȵ¦¦³Îµ¸É´´Ê ¹ÊÃ¥nµÃ¥µ¥Â¨³¦³Á¸¥·´·¸Énª¥Ä®o
¤´ÉĪnµÂªµ ° nµ¥¦·®µ¦Äµ¦¨ªµ¤Á¸É¥oµµ¦»¦·Á· ¹ÊÄÁ··´· ·¦¦¤µ¦ª»¤µ¦»¦·
ÁȦ³Á¸¥·´·®¦º°¦³ªµ¦¸É¤¸ÁµÁ¡µ³Á¡ºÉ°o°´µ¦Á· ¹Ê °µ¦»¦· ®¦º°¦ª´Åo°¥nµ¦ªÁ¦Èª Á¤ºÉ°Á·µ¦»¦· ¹Ê
·¦¦¤µ¦ª»¤µ¦»¦·Ã¥´ÉªÅ°µ¤°ÅoªnµÁÈ´Ênª¸ÉÄoo°´ °°ÂÁ¡ºÉ°®¨¸Á¨¸É¥
Á®»µ¦r»¦·®¦º°¦µ¥µ¦¸É³ÎµÅ¼nµ¦»¦·) ®¦º°nª¸ÉÄo¦ª´ °°ÂÁ¡ºÉ°Ä®oµ¤µ¦o¡Á®»µ¦r
®¦º°¦µ¥µ¦»¦·®¨´nµ¦³ªµ¦´Êo¸Éεżnµ¦»¦·) µ¦Á¨º° ¡´µ 夵Äo ¨³¦ª·µ¤·¦¦¤
µ¦ª»¤Á¡ºÉ°µ¦o°´Â¨³¦ª´µ¦»¦·ÁÈnªÎµ´ °µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦· ·¦¦¤
µ¦ª»¤µ¦»¦·ÁÈÁ°µ¦¸É宪·¸·´·Â¨³¼o¦´·°Äµ¦¦³»ªµ¤Á¸É¥Â¨³· °µ¦»¦·
·¦¦¤µ¦ª»¤µ¦»¦·¹ÁÈnª®¹É °°r¦³°µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦· °µ¦ª»¤
£µ¥Ä «·ª³¦´¬r ¡··µ¦¤r 2560)
2.1.3 ·¦¦¤µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦» Fraud Investigation and Corrective Action)
·¦¦¤µ¦ª»¤·Å¤nµ¤µ¦Ä®oªµ¤¤´ÉÄÄÁ¦ºÉ°µ¦»¦·Åo°¥nµÁȤ¸É¨º° ³¦¦¤µ¦
¦·¬´ ®¦º°¼o¤¸µÄµ¦Îµ´¼Â¨ª¦¡·µ¦µÁ¡·É¤ªµ¤¤´ÉÄÃ¥µ¦¡´µÂ¨³Îµ¤µÄo¹É¦³¸É¤¸µ¦°
µ°¥nµÁȪµ¤¨´ ¤¸ªµ¤¦ªÁ¦Èª »¨µ¦¤¸ªµ¤¦¼oªµ¤µ¤µ¦Â¨³¤¸µ¦°ªÁ¡ºÉ°®µ o°¦»Á¤ºÉ°¤¸µ¦
¨³Á¤·®¦º°µ¦¨nµª®µÁ¸É¥ª´µ¦¦³Îµ·®¦º°µ¦»¦· ¦³Ã¥r¸ÉÅoµµ¦°ª¥´nª¥Ä®o°r¦µ¤µ¦
¦´¦»Á¡ºÉ°Á¡·É¤Ã°µÄµ¦Á¦¸¥¦´¡¥r·¸ÉÁ¸¥Åº¤µ ¨ªµ¤Á¸É¥Äoµ¡·¸µ¦µ®¤µ¥®¦º°ºÉ°Á¸¥
Á¸¥®µ¥Ã¥µ¦´´Ê¨³´Á¦¸¥¤Â°¥nµ¦³¤´¦³ª´ «·ª³¦´¬r ¡··µ¦¤r, ŚŝŞŘ)
q}}¢²h|Úhw¡}wzz¤zª¢²|iÙw¤}¡x|Ú¥i¡|Ù}Ù¡}ݪ¢ÙÙÙÙС¡¬z¡Ù«ÝzØÝ
58 wÖ¢«Ýw}w¡z
`¢²~¢²wzw
2.1.4 ·¦¦¤¦ª·µ¤µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦· Fraud Risk Management Monitoring Activities)
µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·Á¸É¥ª´µ¦¦ª·µ¤¦³ªµ¦¦·®µ¦ªµ¤Á¸É¥oµ
µ¦»¦·´Éª´Ê°r¦ ·¦¦¤¦ª·µ¤¼ÄoÁ¡ºÉ°Ä®o¤´ÉĪnµ ®¨´µ¦Ân¨³®¨´µ¦ °µ¦¦·®µ¦ªµ¤Á¸É¥
oµµ¦»¦·¸É°r¦¤¸°¥¼nÁ·¦³··¨ÄÁ··´·µ¤¸ÉÅo°°Â¤µÂ¨³¥´µ¤µ¦Á¨¸É¥Â¨
Á¤ºÉ°Á·ªµ¤ÎµÁÈÅo°¥nµ´nª¸
°r¦Äoµ¦¦³Á¤·ªµ¤Á¸É¥oµµ¦»¦·Ã¥ÂÁȦ³ÎµÂ¨³ÁȦ³¥³ ®¦º°
¤µ´´Ê°ÂÄ宦´·¦¦¤¦ª·µ¤µ¦»¦·ÁnÁ¸¥ª´´·¦¦¤¦ª·µ¤
°µ¦¦³Á¤·ªµ¤Á¸É¥ ° COSO 2013 Ã¥ªµ¤Á¸É¥oµµ¦»¦·ÂÁȦ³Îµ³¦³Îµ£µ¥Äo
¦³ªµ¦ÎµÁ·µµ»¦·Ä¦³´nµ Ç ÎµÄ®oÅo o°¤¼¨¸É´¤´¥ÄÁ·Á¦¸¥Á¸¥ nªµ¦¦³Á¤·ÂÁÈ
¦³¥³³ ¹Ê°¥¼n´ °Á ¨³¦³¥³Áª¨µ ¦ª¤¹´´¥nµ Ç ¸ÉÁ·µµ¦¦³Á¤·ÂÁȦ³Îµoª¥ («·ª³¦´¬r
¡··µ¦¤r, 2560)
2.2 ¤¤·µµ¦ª·´¥
µ¦°Âª·Äµ¦ª·´¥ oµoµ¤µ¦Îµ¤µÎµ®¤¤·µ Ã¥¤¸¦µ¥¨³Á°¸¥´¸ Ê
¤¤·µ¸É 1 ´´¥oµ°r¦ ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ ´´¥oµ
ªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª ´´¥oµ»¤´·ªµ¤¦¼oªµ¤Á¸É¥ªµ °¼o¦ª° ¨³´´¥
oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° ¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤
µ¦ª»¤µ¦»¦·
¤¤·µ¸É 2 ´´¥oµ°r¦ ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ ´´¥oµ
ªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª ´´¥oµ»¤´·ªµ¤¦¼oªµ¤Á¸É¥ªµ °¼o¦ª° ¨³´´¥
oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° ¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·
Á¦ºÉ°·¦¦¤µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦»
¤¤·µ¸É 3 ´´¥oµ°r¦ ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ ´´¥oµ
ªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª ´´¥oµ»¤´·ªµ¤¦¼oªµ¤Á¸É¥ªµ °¼o¦ª° ¨³´´¥
oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° ¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤
¦ª·µ¤µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·
3. ª·¸ÎµÁ·µ¦ª·´¥
3.1 ¦³µ¦¨»n¤´ª°¥nµ
¦³µ¦¸ÉÄoĵ¦«¹¬µ¦´ÊÁȼo¦·®µ¦µ¦ª°£µ¥Ä¦·¬´¸É³Á¸¥Ä¨µ®¨´¦´¡¥r ®n¦³Á«Å¥ o°¤¼¨¦³µ¦Â¨³¨»n¤´ª°¥nµÁȦª¦ª¤µ¦·¬´¸É³Á¸¥Ä¨µ®¨´¦´¡¥r®n
¦³Á«Å¥ ª´¸É 10 ¤·»µ¥ 2561 εª´Ê· Ê 749 ¦·¬´ ¨³Îµª®µ µ´ª°¥nµ¸ÉÁ®¤µ³¤Ã¥¼¦
° Taro Yamane (¥» Å¥ª¦¦r, 2558) εª 261
wÖ¢«Ýw}w¡z 59
3.2 Á¦ºÉ°¤º°µ¦ª·´¥Â¨³µ¦¦ª°»£µ¡Á¦ºÉ°¤º°
Á¦ºÉ°¤º°¸ÉÄoĵ¦ª·´¥¦´Ê¸ Ê ¼o«¹¬µÅoÄo°µ¤ Questionnaire) εª 28 嵤
ÁÈÁ¦ºÉ°¤º°Äµ¦ÁȦª¦ª¤ o°¤¼¨ ¨³ÎµÂ°µ¤¸ÉÅoÂoÅ µ¤¸É¼oÁ¸É¥ªµÁ°Â³Å°
Äo Try – out) ´¼o¦·®µ¦µ¦ª°£µ¥Ä¦·¬´Á°Ä¦³Á«Å¥ εª 30 nµªµ¤ÁºÉ°¤´É
°Â°µ¤Ã¥¦ª¤Â¨³ÁȦµ¥oµ Reliability) Ã¥Äonµ´¤¦³··Í°¨¢µ Alpha Coefficient) µ¤ª·¸
°¦°µ Cronbach) ¹É´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·¤¸nµ°ÎµµÎµÂ r)
°¥¼n¦³®ªnµ 0.818 - 0.946 ¨³µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·nµ°ÎµµÎµÂ r) °¥¼n¦³®ªnµ 0.786 - 0.941 3.3 ··¸ÉÄoĵ¦ª·Á¦µ³®r o°¤¼¨
µ¦ª·Á¦µ³®rªµ¤´¤¡´rÃ¥Äoµ¦ª·Á¦µ³®r®´¤¡´r¡®»¼ Multiple Correlation Analysis) ¨³µ¦ª·Á¦µ³®rªµ¤°¥Â¡®»¼ Multiple Regression Analysis)
4. ¨µ¦ª·Á¦µ³®r o°¤¼¨
µ¨»n¤´ª°¥nµ¼o¦·®µ¦µ¦ª°£µ¥Ä¦·¬´¸É³Á¸¥Ä¨µ®¨´¦´¡¥r®n¦³Á«Å¥
εª 261 ¦µ¥ Åo¦´Â°µ¤¨´¤µ´Ê· Êεª 183 ¦µ¥ ·ÁȦo°¥¨³ 70.11 ¨³Îµµ¦ª·Á¦µ³®r o°¤¼¨
¨µ¦°¤¤·µµ¦«¹¬µ´´¥¸Én¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· °¼o¦·®µ¦µ
¦ª°£µ¥Ä¦·¬´³Á¸¥Ä¨µ®¨´¦´¡¥r®n¦³Á«Å¥ ´¸ Ê
¤¤·µ¸É 1 ´´¥oµ°r¦ ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ ´´¥oµªµ¤Á oµÄ
¨³µ¦¥°¤¦´ °¼o¦´¦ª ´´¥oµ»¤´·ªµ¤¦¼oªµ¤Á¸É¥ªµ °¼o¦ª° ¨³´´¥oµ´«·
µ¦¦ª°£µ¥Ä °¼o¦ª° ¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤µ¦ª»¤
µ¦»¦·
µ¦µ 1 µ¦ª·Á¦µ³®r®´¤¡´r´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤
µ¦ª»¤µ¦»¦·
´ªÂ¦ CA FC FSC FUA FKE FAA VIF
x
4.16 4.24 4.25 4.12 4.07 4.51S.D. 0.65 0.73 0.67 0.60 0.60 0.46 CA 1 0.473** 0.454** 0.306** 0.561** 0.627**
FC 1 0.513** 0.365** 0.269** 0.364** 1.407
FSC 1 0.633** 0.545** 0.461** 2.123
FUA 1 0.607** 0.484** 2.055
FKE 1 0.500** 1.829
FAA 1 1.517
** ¤¸´¥Îµ´µ··¸É¦³´ 0.01
q}}¢²h|Úhw¡}wzz¤zª¢²|iÙw¤}¡x|Ú¥i¡|Ù}Ù¡}ݪ¢ÙÙÙÙС¡¬z¡Ù«ÝzØÝ
wÖ¢«Ýw}w¡z
`¢²~¢²wzw
µµ¦µ¸É 1 ´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·Ân¨³oµ¤¸ªµ¤´¤¡´r´
¹Îµµ¦° Multicollinearity Ã¥Ännµ VIF ¦µªnµnµ VIF ¤¸nµ´ÊÂn 1.407 – 2.123 ¹É¤¸nµo°¥ªnµ 10 ªnµ¤¸ªµ¤´¤¡´r´ÂnŤn¤¸´¥Îµ´
Á¤ºÉ°¡·µ¦µnµ´¤¦³··Í®´¤¡´r¦³®ªnµ´´¥¸Én¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·
ÄÂn¨³oµ ¡ªnµ ¤¸ªµ¤´¤¡´r´·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤µ¦ª»¤µ¦»¦·
°¥nµ¤¸´¥Îµ´µ··¸É¦³´ 0.01 Ã¥¤¸nµ´¤¦³··Í®´¤¡´r¦³®ªnµ 0.306 - 0.627 µ´Ê¹Îµµ¦
ª·Á¦µ³®rªµ¤°¥Â¡®»¼ ¤¸¦µ¥¨³Á°¸¥´¸É¦µÄµ¦µ¸É 2 ´¸ Ê
µ¦µ 2 µ¦ª·Á¦µ³®rªµ¤°¥Â¡®»¼¤¤·µ¸É 1 ´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥
oµµ¦»¦· Á¦ºÉ°·¦¦¤µ¦ª»¤µ¦»¦·
Variable Standardized Coefficients Beta
t-value Sig.
1. ´´¥oµ°r¦
2. ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦
3. ´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´
°¼o¦´¦ª
4. ´´¥oµ»¤´·ªµ¤¦¼o ªµ¤Á¸É¥ªµ
°¼o¦ª°
5. ´´¥oµ´«·µ¦¦ª°£µ¥Ä
°¼o¦ª°
0.274 0.084 -0.305 0.411 0.430
4.713 1.171 -4.338
6.201 7.127
0.000*
0.243 0.000*
0.000*
0.000*
®¤µ¥Á®»: n = 183 , R = Ř.575 , Adjusted R2 = Ř.563 , SE est = 0.427 , F = 47.805
* ¤¸´¥Îµ´µ··¸É¦³´ 0.05
µµ¦µ 2 ¨µ¦ª·Á¦µ³®r ¡ªnµ Adjusted R2 ¤¸nµÁnµ´ Ř.ŝŞś ®¤µ¥¹ ´ªÂ¦´Ê®¤´Ê
µ¤µ¦°·µ¥ªµ¤¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤µ¦ª»¤µ¦»¦·(CA)
¦o°¥¨³ 56.30 宦´µ¦°¤¤·µ¸É 1 µ¤µ¦¦»¨Åoªnµ ´´¥oµ°r¦ (FC) ´´¥oµªµ¤Á oµÄ
¨³µ¦¥°¤¦´ °¼o¦´¦ª (FUA) ´´¥oµ»¤´·ªµ¤¦¼oªµ¤Á¸É¥ªµ °¼o¦ª° (FKE) ¨³´´¥
oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° (FAA) Åo¦´µ¦´»µ··°¥nµ¤¸´¥Îµ´¸É¦³´ 0.05
¥Áªo´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ (FSC) ŤnÅo¦´µ¦´»µ··°¥nµ¤¸´¥Îµ´¸É¦³´
Ř.Řŝ
¤¤·µ¸É 2 ´´¥oµ°r¦ ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ ´´¥oµªµ¤Á oµÄ
¨³µ¦¥°¤¦´ °¼o¦´¦ª ´´¥oµ»¤´·ªµ¤¦¼oªµ¤Á¸É¥ªµ °¼o¦ª° ¨³´´¥oµ´«·
µ¦¦ª°£µ¥Ä °¼o¦ª° ¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤µ¦°ª
µ¦»¦·Â¨³µ¦ÂoÅ ¦´¦»
wÖ¢«Ýw}w¡z
µ¦µ 3 µ¦ª·Á¦µ³®r®´¤¡´r´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤
µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦»
´ªÂ¦ IC FC FSC FUA FKE FAA VIF
x
3.98 4.24 4.25 4.12 4.07 4.51S.D. 0.63 0.73 0.67 0.60 0.60 0.46
IC ř 0.359** 0.551** 0.566** 0.795** 0.634**
FC 1 0.513** 0.365** 0.269** 0.364** 1.407
FSC 1 0.633** 0.545** 0.461** 2.123
FUA 1 0.607** 0.484** 2.055
FKE 1 0.500** 1.829
FAA 1 1.517
** ¤¸´¥Îµ´µ··¸É¦³´ 0.01
µµ¦µ¸É 3 ´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·Ân¨³oµ¤¸ªµ¤´¤¡´r´
¹Îµµ¦° Multicollinearity Ã¥Ännµ VIF ¦µªnµnµ VIF ¤¸nµ´ÊÂn 1.407 – 2.123 ¹É¤¸nµo°¥ªnµ 10 ªnµ¤¸ªµ¤´¤¡´r´ÂnŤn¤¸´¥Îµ´
Á¤ºÉ°¡·µ¦µnµ´¤¦³··Í®´¤¡´r¦³®ªnµ´´¥¸Én¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·
ÄÂn¨³oµ ¡ªnµ ¤¸ªµ¤´¤¡´r´·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°µ¦°ªµ¦»¦·
¨³µ¦ÂoÅ ¦´¦»°¥nµ¤¸´¥Îµ´µ··¸É¦³´ 0.01 Ã¥¤¸nµ´¤¦³··Í®´¤¡´r¦³®ªnµ 0.359 - 0.795
µ´Ê¹Îµµ¦ª·Á¦µ³®rªµ¤°¥Â¡®»¼ ¤¸¦µ¥¨³Á°¸¥´¸É¦µÄµ¦µ¸É 4 ´¸ Ê
µ¦µ 4 µ¦ª·Á¦µ³®rªµ¤°¥Â¡®»¼¤¤·µ¸É 2 ´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥
oµµ¦»¦· Á¦ºÉ°µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦»
Variable Standardized Coefficients Beta
t-value Sig.
1. ´´¥oµ°r¦
2. ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦
3. ´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´
°¼o¦´¦ª
4. ´´¥oµ»¤´·ªµ¤¦¼o ªµ¤Á¸É¥ªµ
°¼o¦ª°
5. ´´¥oµ´«·µ¦¦ª°£µ¥Ä
°¼o¦ª°
0.063 0.057 0.005 0.604 0.280
1.328 0.98 0.079 11.124
5.665
0.186 0.328 0.937 0.000*
0.000*
®¤µ¥Á®»: n = 183 , R = Ř.715 , Adjusted R2 = Ř.707 , SE est = 0.342 , F = 88.689
* ¤¸´¥Îµ´µ··¸É¦³´ 0.05
q}}¢²h|Úhw¡}wzz¤zª¢²|iÙw¤}¡x|Ú¥i¡|Ù}Ù¡}ݪ¢ÙÙÙÙС¡¬z¡Ù«ÝzØÝ
wÖ¢«Ýw}w¡z
`¢²~¢²wzw
µµ¦µ¸É 4 ¨µ¦ª·Á¦µ³®r ¡ªnµ Adjusted R2 ¤¸nµÁnµ´ 0.707 ®¤µ¥¹ ´ªÂ¦´Ê®¤´Ê
µ¤µ¦°·µ¥ªµ¤¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤µ¦°ªµ¦»¦·
¨³µ¦ÂoÅ ¦´¦» (IC) ¦o°¥¨³ 70.70 宦´µ¦°¤¤·µ¸É 2 µ¤µ¦¦»¨Åoªnµ ´´¥oµ
»¤´·ªµ¤¦¼o ªµ¤Á¸É¥ªµ °¼o¦ª° (FKE) ¨³´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª°
(FAA) Åo¦´µ¦´»µ··°¥nµ¤¸´¥Îµ´¸É¦³´ 0.05 ¥Áªo ´´¥oµ°r¦ (FC)
´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ (FSC) ¨³´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª (FUA) ŤnÅo¦´µ¦´»µ··°¥nµ¤¸´¥Îµ´¸É¦³´ 0.05
¤¤·µ¸É 3 ´´¥oµ°r¦ ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ ´´¥oµªµ¤Á oµÄ
¨³µ¦¥°¤¦´ °¼o¦´¦ª ´´¥oµ»¤´·ªµ¤¦¼oªµ¤Á¸É¥ªµ °¼o¦ª° ¨³´´¥oµ´«·
µ¦¦ª°£µ¥Ä °¼o¦ª° ¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤¦ª·µ¤
µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·
µ¦µ¸É 5 µ¦ª·Á¦µ³®r®´¤¡´r´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤¦ª
·µ¤µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·
´ªÂ¦ MM FC FSC FUA FKE FAA VIF
x
3.96 4.24 4.25 4.12 4.07 4.51S.D. 0.62 0.73 0.67 0.60 0.60 0.46 MM 1 0.454** 0.538** 0.498** 0.639** 0.443**
FC 1 0.513** 0.365** 0.269** 0.364** 1.407
FSC 1 0.633** 0.545** 0.461** 2.123
FUA 1 0.607** 0.484** 2.055
FKE 1 0.500** 1.829
FAA 1 1.517
** ¤¸´¥Îµ´µ··¸É¦³´ 0.01
µµ¦µ¸É 5 ´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·Ân¨³oµ¤¸ªµ¤´¤¡´r´
¹Îµµ¦° Multicollinearity Ã¥Ännµ VIF ¦µªnµnµ VIF ¤¸nµ´ÊÂn 1.407 – 2.123 ¹É¤¸nµo°¥ªnµ 10 ªnµ¤¸ªµ¤´¤¡´r´ÂnŤn¤¸´¥Îµ´
Á¤ºÉ°¡·µ¦µnµ´¤¦³··Í®´¤¡´r¦³®ªnµ´´¥¸Én¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·
ÄÂn¨³oµ ¡ªnµ ¤¸ªµ¤´¤¡´r´·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤¦ª·µ¤µ¦¦·®µ¦
ªµ¤Á¸É¥oµµ¦»¦·°¥nµ¤¸´¥Îµ´µ··¸É¦³´ 0.01 Ã¥¤¸nµ´¤¦³··Í®´¤¡´r¦³®ªnµ 0.443 - 0.639 µ´Ê¹Îµµ¦ª·Á¦µ³®rªµ¤°¥Â¡®»¼ ¤¸¦µ¥¨³Á°¸¥´¸É¦µÄµ¦µ¸É 6 ´¸ Ê
wÖ¢«Ýw}w¡z
µ¦µ 6 µ¦ª·Á¦µ³®rªµ¤°¥Â¡®»¼¤¤·µ¸É 3 ´´¥¸É¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥
oµµ¦»¦· Á¦ºÉ°·¦¦¤¦ª·µ¤µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·
Variable Standardized Coefficients Beta
t-value Sig.
1. ´´¥oµ°r¦
2. ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦
3. ´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´
°¼o¦´¦ª
4. ´´¥oµ»¤´·ªµ¤¦¼o ªµ¤Á¸É¥ªµ
°¼o¦ª°
5. ´´¥oµ´«·µ¦¦ª°£µ¥Ä
°¼o¦ª°
0.237 0.122 0.023 0.467 0.056
3.790 1.583 0.310 6.549 0.062
0.000*
0.115 0.757 0.000*
0.390
®¤µ¥Á®»: n = 183 , R = Ř.508 , Adjusted R2 = Ř.494, SE est = 0.443 , F = 36.555
* ¤¸´¥Îµ´µ··¸É¦³´ 0.05
µµ¦µ¸É 6 ¨µ¦ª·Á¦µ³®r ¡ªnµ Adjusted R2 ¤¸nµÁnµ´ 0.494 ®¤µ¥¹ ´ªÂ¦´Ê®¤´Ê
µ¤µ¦°·µ¥ªµ¤¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤¦ª·µ¤µ¦¦·®µ¦
ªµ¤Á¸É¥oµµ¦»¦· (MM) ¦o°¥¨³ 49.40 宦´µ¦°¤¤·µ¸É 3 µ¤µ¦¦»¨Åoªnµ ´´¥oµ
°r¦ (FC) ¨³´´¥oµ»¤´·ªµ¤¦¼oªµ¤Á¸É¥ªµ °¼o¦ª° (FKE) Åo¦´µ¦´»µ··
°¥nµ¤¸´¥Îµ´¸É¦³´ 0.05 ¥Áªo ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ (FSC) ´´¥oµªµ¤Á oµÄ
¨³µ¦¥°¤¦´ °¼o¦´¦ª (FUA) ¨³´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° (FAA) ŤnÅo¦´µ¦
´»µ··°¥nµ¤¸´¥Îµ´¸É¦³´ 0.05
5. °£·¦µ¥¨
µ¦«¹¬µ Á¦ºÉ° ´´¥¸Én¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· °¼o¦·®µ¦µ¦ª°
£µ¥Ä¦·¬´³Á¸¥Ä¨µ®¨´¦´¡¥r®n¦³Á«Å¥ µ¤µ¦°£·¦µ¥¨Åo´¸ Ê
5.1 ´´¥oµ°r¦ µ¨µ¦«¹¬µ¡ªnµ ´´¥oµ°r¦ ¤¸°··¨n°·¦¦¤ª»¤ªµ¤Á¸É¥
oµµ¦»¦· Á¦ºÉ°·¦¦¤µ¦ª»¤µ¦»¦· ¨³Á¦ºÉ°·¦¦¤¦ª·µ¤·¦¦¤ª»¤ªµ¤Á¸É¥
oµµ¦»¦· Åo°¨o°´µ¦«¹¬µ ° ¦·µ· ¦´·¤µ°¦» (ŚŝŝŞ) ¡ªnµ ´´¥µ¦ÎµÁ·µ¦ª°
£µ¥Ä¸É¤¸ªµ¤´¤¡´r´¦³··¨µ¦¦ª°£µ¥Ä °µ¥®µ¦¦ª°£µ¥Ä º°´´¥oµÃ¥µ¥
¨³µ¦´» ° nµ¥¦·®µ¦ ¨³¥´°¨o°´µ¦«¹¬µ ° Kummer, T., Singh, K., & Best, P (ŚŝŝŠ)
¡ªnµ °r¦¸É¤¸Ã¥µ¥µ¦ª»¤µ¦»¦· Ã¥µ¥µ¦n°oµµ¦»¦·ÁÈÁ¦ºÉ°¤º°¸É¤¸¦³··£µ¡¼
ĵ¦¦ª°»¦·Ä°r¦
´Ê¸ Ê ´´¥oµ°r¦ Ťn¤¸°··¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤
µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦» µ¤µ¦°·µ¥Åoªnµ ªµÄµ¦ÎµÁ·µ¦°ªµ¦»¦·
Åo°¥nµÁ®¤µ³¤Â¨³¦³» o°n¸Ê¹Á®»µ¦r °µ¦»¦·£µ¥Ä°r¦ÅoÁÈ´´¥ªµ¤µ¤µ¦ °Ân»¨
q}}¢²h|Úhw¡}wzz¤zª¢²|iÙw¤}¡x|Ú¥i¡|Ù}Ù¡}ݪ¢ÙÙÙÙС¡¬z¡Ù«ÝzØÝ
wÖ¢«Ýw}w¡z
`¢²~¢²wzw
°¼o¦·®µ¦µ¦ª°£µ¥Ä ¹Éµ¦Îµ®Âµ¦¦ª° µ¦·´·µÁ¡ºÉ°Ä®o¦¦¨»ª´»¦³r ¨³¤¸¦³··£µ¡Ã¥µµ¦Îµ®ª´»¦³r¸É´Á µµ¦«¹¬µ ° µ¤µ« ¤¼¨ª´¸ (2553) ¡ªnµ µ¦
¦³¥»rÄo¤µ¦µµ¦¦ª°£µ¥Äoµµ¦¦·®µ¦µ¦ª°£µ¥Ä¤¸ªµ¤´¤¡´r¨³¨¦³Á·ª
´¦³··¨µ¦¦·®µ¦ªµ¤Á¸É¥ °°r¦Ã¥¦ª¤ oµ¨¥»r ¨³oµµ¦ª»¤°¥nµ¤¸¦³··¨
5.2 ´´¥oµµ¦´» °¼o¦·®µ¦Ä°r¦ µ¨µ¦«¹¬µ¡ªnµ ´´¥oµµ¦´»
°¼o¦·®µ¦Ä°r¦ Ťn¤¸°··¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤µ¦ª»¤µ¦»¦·
Á¦ºÉ°·¦¦¤µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦» ¨³·¦¦¤¦ª·µ¤·¦¦¤ª»¤ªµ¤Á¸É¥
oµµ¦»¦·µªµ¤·Á®È¨³ o°Á°Â³Á¡·É¤Á·¤n°µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·µ¨»n¤´ª°¥nµ
µ¤µ¦°·µ¥Åoªnµ (ř) µ¦´Ê¤¸µ¦Â¦ÂÃ¥¼o¦·®µ¦¦³´¼Á¡ºÉ°nª¥Á®¨º°¡´µ¸É»¦· åŤnε¹¹
»¦¦¤ «¸¨¦¦¤Â¨³¦¦¤¤µ£·µ¨ (Ś) ¼o¦·®µ¦Ä°r¦ª¦ÁȰ¥nµ¸É¸Â¨³¤¸·Îµ¹Äµ¦¦·®µ
¦ªµ¤Á¸É¥oµµ¦»¦· ´µ µ µ¦ ¨³³ (Śŝŝş) Åo¨nµªªnµ ´´¥¸Éε´¸É³nÁ¦·¤Ä®oµ¦¦ª°
£µ¥Ä¦³¨ÎµÁ¦È nµ¥¦·®µ¦®¦º°¼o¦·®µ¦¦³´¼ °°r¦ o°Îµ®Ã¥µ¥Â¨³Ä®oµ¦´»
°¥nµ¦·´ ¨³¦·ÄÂn®nª¥µ¦ª°£µ¥Ä nµ¥¦·®µ¦Å¤nª¦Åoµªnµ¥®¦º°Â¦Â®¦º° ´ ªµ
µ¦Îµµ °¼o¦ª°£µ¥Ä
5.3 ´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª µ¨µ¦«¹¬µ¡ªnµ ´´¥oµ
ªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª ¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤
µ¦ª»¤µ¦»¦· Åo°¨o°´µ¦«¹¬µ ° 榷 £³ª³Áª (2549) ¡ªnµ ´´¥oµ°r¦¸É¤¸¨¦³
n°»£µ¡ °µ¦ª°£µ¥Ä ÅoÂnµ¦¥°¤¦´ °®nª¥µ¸É¦´µ¦¦ª° ¨³¥´°¨o°
´µ¦«¹¬µ ° ª¦µ¨´¬r ¤·É ª´ (2560) ¡ªnµ ªµ¤Á oµÄ¨³µ¦¥°¤¦´ °®nª¥¦´¦ªÁȰr¦³°
µ¦Á¡·É¤¦³··¨ °µ¦¦ª°£µ¥Ä
´Ê¸ Ê ´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª Ťn¤¸°··¨n°·¦¦¤ª»¤ªµ¤Á¸É¥
oµµ¦»¦· Á¦ºÉ°·¦¦¤µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦» Á¦ºÉ°·¦¦¤¦ª·µ¤·¦¦¤ª»¤
ªµ¤Á¸É¥oµµ¦»¦·µ¤µ¦°·µ¥Åoªnµ ªµ¤µ¤µ¦Äµ¦Ä®o o°Á°Â³n°°r¦¦ª¤¹ªµ¤µ¤µ¦
ĸʴ´¥Á¸É¥µ¦»¦·Å¤nÅoÁ·µµ¦¥°¤¦´µ¦¦ª° ¹ÉÁȨµªµ¤µ¤µ¦ °¼o¦·®µ¦¦ª°
£µ¥ÄÂn¨³»¨
5.4 ´´¥oµ»¤´·ªµ¤¦¼o ªµ¤Á¸É¥ªµ °¼o¦ª° µ¨µ¦«¹¬µ¡ªnµ
´´¥oµ»¤´·ªµ¤¦¼o ªµ¤Á¸É¥ªµ °¼o¦ª° ¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·
Á¦ºÉ°·¦¦¤µ¦ª»¤µ¦»¦· Á¦ºÉ°·¦¦¤µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦» ¨³Á¦ºÉ°·¦¦¤¦ª
·µ¤·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦· Åo°¨o°´µ¦«¹¬µ ° ¦·µ· ¦´·¤µ°¦» (ŚŝŝŞ) ¡ªnµ
´´¥µ¦ÎµÁ·µ¦ª°£µ¥Ä ¸É¤¸ªµ¤´¤¡´r´¦³··¨µ¦¦ª°£µ¥Äº°´´¥oµªµ¤¦¼o
´¬³ ¥´°¨o°´µ¦«¹¬µ ° £¡¨ »¦Ã¦r (ŚŝŝŞ) ¡ªnµ ªµ¤Á¸É¥ªµÄµ¦¦ª°£µ¥Ä
oµ»¤´· °¼o¦ª°£µ¥Ä ¤¸ªµ¤´¤¡´r¨³¨¦³Á·ª´¦³··¨µ¦¦ª°£µ¥Ä
oµµ¦ÂoÅ ´®µÅo´µ¨ ¨³¥´°¨o°´µ¦«¹¬µ ° Omonyemen, I. (ŚŝŞŘ) ¡ªnµ »¤´·µ¦
¦ª°£µ¥Ä´Êµ¤°r¦³° µ °µ¦¦ª°£µ¥Ä »£µ¡µ¦¦ª°£µ¥Ä
¨³ªµ¤ÁȰ·¦³µ¦¦ª°£µ¥Ä ¤¸¨¦³°¥nµ¤¸´¥Îµ´Äµ¦¦ª°µ¦»¦·µµ¦Á·
wÖ¢«Ýw}w¡z 5
5.5 ´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° µ¨µ¦«¹¬µ¡ªnµ
´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° ¤¸°··¡¨n°·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·
Á¦ºÉ°·¦¦¤µ¦ª»¤µ¦»¦· ¨³Á¦ºÉ°·¦¦¤µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦» Åo°¨o°´
µ¦«¹¬µ ° ª¦µ¨´¬r ¤·É ª´ (ŚŝŞŘ) ¡ªnµ ¤»¬¥´¤¡´r¨³µ¦¦³µµ °¼o¦ª°£µ¥Ä
ÁȰr¦³°µ¦Á¡·É¤¦³··¨ °µ¦¦ª°£µ¥Ä
´Ê¸ Ê ´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° Ťn¤¸°··¨n°·¦¦¤ª»¤
ªµ¤Á¸É¥oµµ¦»¦· Á¦ºÉ°·¦¦¤¦ª·µ¤·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·µ¤µ¦°·µ¥
Åoªnµ°µ³Á·µ´«· °Ân¨³»¨Ã¥ÂnÁÈ Ś oµ º° ´«·Á·ª ¨³´«·Á·¨
Án ¼o¦ª°£µ¥Ä¸É¤¸´«·Á·ª³¤°Á®Èªnµµ¦·´·µ¦ª°£µ¥Ä´ÊÁȵ¦Âµ
°¸É¦¹¬µµ¦Ä®oε³εȳn°Ä®oÁ·¦¦¥µµ«Ä°r¦¸ÉŤn¹Á¦¸¥ ÁºÉ°Ä´Á·ªµ¤¦nª¤¤º°
´¼o¦´¦ª (´µ µ µ¦ ¨³³ Śŝŝş)
6. ¦»
µ¦ª°£µ¥Äµ¤µ¦nª¥nÁ¦·¤Ä®o·¦¦¤ª»¤ªµ¤Á¸É¥oµµ¦»¦·£µ¥Ä°r¦Åo
°¥nµ¤¸¦³··¨Åo oª¥´´¥¸É®¨µ®¨µ¥nª¥¨´´Ä®oµ¦ª°£µ¥Ä¦³ªµ¤ÎµÁ¦È
ĵ¦ÎµÁ·µÄµ¦nª¥Á¡·É¤¤¼¨nµÄ®o´°r¦oµµ¦ª»¤ªµ¤Á¸É¥oµµ¦»¦· ´´Ê¹Åo«¹¬µ
´´¥¸É¤¸°··¡¨nn°·¦¦¤µ¦ª»¤ªµ¤Á¸É¥oµµ¦»¦· °¼o¦·®µ¦µ¦ª°£µ¥Ä¦·¬´
¸É³Á¸¥Ä¨µ®¨´¦´¡¥r®n¦³Á«Å¥ ¹É¨µª·´¥Ä¦´Ê¸ Ê ¡ªnµ (ř) ´´¥¸Én¨n°·¦¦¤
µ¦ª»¤µ¦»¦· ÅoÂn ´´¥oµ°r¦ ´´¥oµªµ¤Á oµÄ¨³µ¦¥°¤¦´ °¼o¦´¦ª ´´¥oµ
»¤´·ªµ¤¦¼oªµ¤Á¸É¥ªµ °¼o¦ª° ¨³´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª°
(Ś) ´´¥¸Én¨n°·¦¦¤µ¦°ªµ¦»¦·Â¨³µ¦ÂoÅ ¦´¦» ÅoÂn ´´¥oµ»¤´·ªµ¤¦¼o
ªµ¤Á¸É¥ªµ °¼o¦ª° ¨³´´¥oµ´«·µ¦¦ª°£µ¥Ä °¼o¦ª° (ś) ´´¥¸Én¨
n°·¦¦¤¦ª·µ¤µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦· ÅoÂn ´´¥oµ°r¦ ¨³´´¥oµ»¤´·ªµ¤¦¼o
ªµ¤Á¸É¥ªµ °¼o¦ª°
7. o°Á°Â³
7.1 o°Á°Â³Á¡ºÉ°µ¦ÎµÅÄoÃ¥¼o¦·®µ¦Ä°r¦ ¼o¦·®µ¦µ¦ª°£µ¥Ä´Ê£µ¦´Â¨³
£µÁ°ª¦¡´µ«´¥£µ¡ °¼o¦ª°£µ¥Äoµ»¤´·ªµ¤¦¼oªµ¤µ¤µ¦¸ÉÁ¸É¥ª o°´µ¦¦·®µ¦
ªµ¤Á¸É¥oµµ¦»¦· ¦ª¤¹µ¦¡´µµoµ´«· °¼o¦ª°Á¡ºÉ°¤»nÁo¨´¤§·Í °µ¦¦·®µ¦
ªµ¤Á¸É¥oµµ¦»¦·Á¡ºÉ°Á·¦³Ã¥r¼»Ân°r¦
7.2 o°Á°Â³Á¡ºÉ°µ¦¡´µ¦´Ên°Åª¦«¹¬µ´´¥¸Én¨n°µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·
Ĩ»n¤´ª°¥nµ°ºÉ Ç Án ¼o¦ª°£µ¥Ä£µ¦´ ¼o¦ª°£µ¥Ä£µÁ°¸ÉŤnÅo³Á¸¥Ä¨µ
®¨´¦´¡¥r®n¦³Á«Å¥ ¼o¦ª°£µ¥Ä°r¦¸ÉŤnª®µ¨ÎµÅ¦ ÁÈo ¦ª¤¹ª¦«¹¬µÁ¦¸¥Á¸¥´´¥
¸Én¨n°µ¦¦·®µ¦ªµ¤Á¸É¥oµµ¦»¦·Ân¨³¨»n¤´ª°¥nµ Án °r¦£µ¦´Â¨³£µÁ°
°r¦¸É³Á¸¥Ä¨µ®¨´¦´¡¥r¨³°r¦¸ÉŤnÅo³Á¸¥Ä¨µ®¨´¦´¡¥r ÁÈo
q}}¢²h|Úhw¡}wzz¤zª¢²|iÙw¤}¡x|Ú¥i¡|Ù}Ù¡}ݪ¢ÙÙÙÙС¡¬z¡Ù«ÝzØÝ
wÖ¢«Ýw}w¡z
`¢²~¢²wzw
Á°µ¦°oµ°·
õ ÁºÉ°¤¼¨Â. (2561). ªµ¤Á¸É¥¸Éo°¦³ª´Ä¥». oÁ¤ºÉ°ª´¸É 25 »¨µ¤ 2561,
µhttps://www.prachachat.net/columns/news-ŚřŞŘş.
´µ µ µ¦. ·¡´r Á®Èô¥³ ¨³ «·¨³¡¦ «¦¸´ÉÁ¡¦. (2557). µ¦ª»¤£µ¥Ä¨³µ¦¦ª°
£µ¥Ä. ¦»Á¡² ¸¡¸Á°ÈÁ¡¦.
¦·µ· ¦´·¤µ°¦». (2556). ¦³··¨µ¦¦ª°£µ¥Ä °µ¥®µ¦¦ª°£µ¥Ä¦³Îµnª¦µµ¦
°´µµ¦°´¡Å¥. ¦»Á¡² ªµ¦µ¦µ´ª·µµ¦o°´¦³Á«, ¸¸É 4 ´¸É 3.
¦·µ· ¦´·¤µ°¦». (2556). ¦³··¨µ¦¦ª°£µ¥Ä °µ¥®µ¦¦ª°£µ¥Ä¦³Îµnª¦µµ¦
°´µµ¦°´¡Å¥. ¦»Á¡² ªµ¦µ¦µ´ª·µµ¦o°´¦³Á«, ¸¸É 4 ´¸É 3.
µ¤µ« ¤¼¨ª´¸ (2553). ¨¦³ °¦³··£µ¡µ¦¦³¥»rÄo¤µ¦µµ¦¦ª°£µ¥Ä¸É¤¸n°
¦³··¨µ¦¦·®µ¦ªµ¤Á¸É¥ °°r¦ °¦·¬´³Á¸¥Ä¨µ®¨´¦´¡¥r®n¦³Á«Å¥
ª·¥µ·¡r¤®µ´· ³´¸Â¨³µ¦´µ¦ ¤®µª·¥µ¨´¥¤®µµ¦µ¤.
¡¦¡·¤¨ ·¨´¦r. (2549). ´´¥¸É¤¸¨n°¦³··¨Äµ¦·´·®oµ¸É °´ª·µ¸¡¦ª°£µ¥Ä´´
¦³¦ª«¹¬µ·µ¦. ª·¥µ·¡r¤®µ´· ³¡µ·¥«µ¦r¨³µ¦´¸
¤®µª·¥µ¨´¥¦¦¤«µ¦r.
£¡¨ »¦Ã¦r. 2556). ¨¦³ °ªµ¤Á¸É¥ªµÄµ¦¦ª°£µ¥Ä¸É¤¸n°¦³··¨µ¦¦ª°
£µ¥Ä °µ´°»¤«¹¬µ´´µ´µ³¦¦¤µ¦µ¦°»¤«¹¬µÄ¦³Á«Å¥. ª·¥µ·¡r
¤®µ´· ³´¸Â¨³µ¦´µ¦ ¤®µª·¥µ¨´¥¤®µµ¦µ¤.
¥» Å¥ª¦¦r. (2558). ®¨´··ª·´¥Â¨³µ¦Äo榤6366. ¦»Á¡²: ε´¡·¤¡r®n»¯µ¨¦r
¤®µª·¥µ¨´¥.
榷 £³ª³Áª. (2549). ´´¥oµ°r¦¸É¤¸¨n°»£µ¡ °µ¦ª°£µ¥Ä¤»¤¤° °¼o¦·®µ¦ °¦·¬´
³Á¸¥Ä¨µ®¨´¦´¡¥r®n¦³Á«Å¥ ª·¥µ·¡r¤®µ´· ³¡µ·¥«µ¦r ¨³µ¦´¸ »¯µ¨¦r¤®µª·¥µ¨´¥.
ª¦µ¨´¬r ¤·É ª´. (2560). °r¦³°µ¦Á¡·É¤¦³··¨ °µ¦·´·µµ¦¦ª°£µ¥Ä
¤»¤¤° °¼o¦´¦ª °Îµ´µ®¨´¦³´» £µ¡Â®nµ·. ¦»Á¡² »·¦·´«r ¸¸É 31
´¸É 99.
ª·¦Å ´·¦³£¡. (2560). ¦µ¥µ¦»µµ¡·Á«¬µ´¤µÄ®n¦³Îµ¸¤µ¤¼o¦ª°£µ¥Ä
®n¦³Á«Å¥ ¦»Á¡²: ¤µ¤¼o¦ª°£µ¥Ä®n¦³Á«Å¥.
«·ª³¦´¬r ¡··µ¦¤r. (2560). Á°µ¦¦³°µ¦µ¦¦¦¥µ¥®¨´¼¦µ¦¦ª°»¦·. ¦»Á¡²¤µ¤
¼o¦ª°£µ¥Ä®n¦³Á«Å¥.
Kummer, T., Singh, K., & Best, P. (2015). 7KHHIIHFWLYHQHVVRIIUDXGGHWHFWLRQLQVWUXPHQWVLQQRW-IRU-SURILW RUJDQL]DWLRQV. Department of Accounting, Finance and Economics, Griffith University.
Omonyemen, I. (2017). ,QWHUQDOFRQWURODVWKHEDVLVIRUSUHYHQWLRQGHWHFWLRQDQGHUDGLFDWLRQRIIUDXGVLQ EDQNVLQQLJHULD. International Journal of Economics, Commerce and Management. Igbinedion University.