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Impact of Innovation Knowledge and Capacity on Work Efficiency of Bookkeepers in North-Eastern Region

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Anussara Khajornnam^* Varaporn Prempanichnukul² and Nattawut Tontiset³

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Abstract

The objective of this research was to test the effect of innovation capacity on work efficiency of accountant in north eastern Asian. The data was collected from 96 accountants and statistics used in the data analysis were multiple correlation analysis, simple regression analysis, and multiple regression analysis. The result of the research showed that 1) innovation and creativity are related to and has positive effect on overall work practice, satisfaction of people, and cost economy; 2) innovation knowledge and practice are related to and has positive effect on overall work efficiency, cost economy, and work quality;

and 3) innovation knowledge and learning had positive relationships and effects on overall work efficiency, satisfaction of customer, cost economy, and finishing work on time. Therefore, these research results can be a guideline for accountant to develop new knowledge that increase firm’s efficiency and effectiveness, to maximize benefits from innovation leading to organizational success, to building confidence to all stakeholders in administrative direction, and increase firm competitiveness to compete in changing environment.

Keyword : Innovation Knowledge and Capacity, Work Efficiency, Bookkeepers in North-Eastern Region

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