First, praise and thanks to all the people who are my inspiration to successfully complete my research paper. For the thematic paper course, he encourages me with the best advice and many recommendations for my paper completion. In addition, I would like to thank you to my senior friends and colleagues who could fit available time for the interview and appreciated to help me in all the sharing of their real experiences for good evaluation and study in academics.
I extend my precious thanks to my family and CMMU friends who take care of me, understand my needs and problems and rise me to continue to fulfill my task with achievement. Finally, thanks to the others who have supported me to complete the research work directly or indirectly in each processing of each chapter, which can let me achieve the best answer and establish a complete conclusion for Thailand trend forecasting. Thai people are familiar with online shopping by understanding the concept of online shopping, delivery service and payment.
There is not only online shopping, but also offline shopping, which means that stores are such an important part of allowing the Thai consumer to complete the purchasing process. Omni-channel should be the key to long-term success for Thai shoppers.
INTRODUCTION 1
Problem Statement 1
Objectives of the Research Study 2
LITERATURE REVIEW 3
- Thailand Internet Users 3
- Thai Retailers 5
- Omni-channel 7
- E-commerce in Thailand 9
- E-commerce and Sustainability 11
Omnichannel could be a way to turn enormous challenges into a key role for market share growth and profitability. Omni-channel can be an avenue for strong retail strategies in e-commerce as it can provide more customer touch points across channels. The numerous advantages are online selling, which consists of reasonable price, available reviews and a variety of product selection, while offline selling consists of face-to-face communication, quick satisfaction and sharing of own product experiences and so on (Grewal et al., 2004; Agatz et al., 2008; Rigby, 2011). Finally, the omnichannel strategy can provide a seamless experience to consumers shopping through the merger of online and offline channels.
IDC's Global Retail Insights research unit first studied in 2009 and coined the term 'Omni-channel retail'. Then, Omni-channel retail remained a jargon word until Information and Communication Technology (ICT) allowed this term to be functionally used. As Chen & Mersereau (2013) showed that the main challenge of the digital edge for retail stores can be the perfect tool when using Omni-channel.
Omni-channel is the last step in circumstances and features the presentation of extensive experience that combines the offline and online worlds (Mosquera et al., 2017). It will be great to see how retailers or marketers incorporate the knowledge of Omni channel tactics.
METHODOLOGY 14
- Design of the study 14
- Sampling Frame 14
- Population 14
- Sampling Interviewees 14
- Data collection method and procedure 15
- Interview Questions 15
- Data analysis 16
Could it be possible to use Omni-channel as the best way for Thai e-commerce?”. Could it be possible to use Omni-channel as the best way for Thai e-commerce. Could it be possible to use Omni-channel as the best way for Thai e-commerce.
Omni-channel is online and offline channel to sell and buy items in real time. A competitive market is the main factor to make the Omni channel spread throughout Thai e-commerce. Omni-channel is the platform which connects online and offline system in real time.
DATA ANALYSIS 18
Answers from the interviewees 18
Firstly, there is a point in the research regarding e-commerce users in Thailand what they really know about the technical term omnichannel and how Thai retailers and shoppers are currently applying this strategy to e-commerce retailing. on now. Omni-channel is the online and offline channel to sell and buy items on the platform in real time by going to stores or clicking order on websites where users can choose any channel to suit their needs and convenience through their own digital devices to buy .". They find the way to get more customers and make a lot of profit, so that the offline channel comes online in the same way as the online channel links to offline."
We need to find channels that match the target market both online and offline. Finally, the marketing plan for the online and offline channel has a great impact to make the target customer come and order the product and service. By the way, they still have concerned one point which is the challenge in the Thai market.
Thai customer behavior on the online channel is currently clear because everything in Thailand is linked to the online platform. When most customers use social media every day, this behavior drives more than 50% of their purchasing power to the online channel. Besides, there are many characteristics of Thai who are located in the capital or in the countryside, which will also make them have a difference.
The use of Omni-channel is the coordination between online and offline commerce, because most people have mobile phones to contact. This can be the best Thai e-commerce trend that can stay long-term. The second is to build a simple and flexible platform that could be the perfect tool for all channels.
In short, Omni-channel can perfectly improve the sustainable environment and ecology in the future.” Another multi-channel example of my client uses an offline-to-online process from the Fast Fashion line, which is a Love Bonito brand. It definitely goes together both online and offline, so Omni-channel can be a trend that users should learn and use more.”
Analysis of interview 23
The platform is therefore the first to implement all channels with customization with the IT team. Omni-channel is one way of shopping that helps customers to purchase products conveniently and easily. Omni-channel is an important channel that can be the best tool for businesses that have e-commerce and physical store.
So, Omni channel is the way to connect with all channels and make all customers feel good. It can be the sustainable Thai e-commerce, but also depends on business sectors to boost sales revenue through Omni-channel strategy. For my plan, customer data management should be useful for the development of Omni channel in Thailand.
