Contents
7
PROGREss CONTINuEs – NEARLy 3.8 BILLION PEOPLE ARE NOW COvERED By AN EffECTIvE TOBACCO CONTROL MEAsuRE
A letter from WHO Assistant Director-General 8
suMMARy
12
WHO fRAMEWORK CONvENTION ON TOBACCO CONTROL
14 Article 11 – Packaging and labelling of tobacco products 15 Guidelines for implementation of Article 11
16 Article 12 – Education, communication, training and public awareness 17 Guidelines for implementation of Article 12
18
WARN ABOuT THE DANGERs Of TOBACCO
18 People have a right to accurate information about the harms of tobacco use 22 Health warning labels on tobacco packaging
28 Anti-tobacco mass media campaigns
38
IMPLEMENTATION Of EffECTIvE MEAsuREs CONTINuEs TO GAIN MOMENTuM
38 Monitor tobacco use and prevention policies 42 Protect from tobacco smoke
46 Offer help to quit tobacco use 50 Warn about the dangers of tobacco 50 Health warning labels
54 Anti-tobacco mass media campaigns
ABBREVIATIONS
AFR WHO African Region AMR WHO Region of the
Americas
CDC Centers for Disease Control and Prevention
COP Conference of the Parties to the WHO FCTC
EMR WHO Eastern
Mediterranean Region EUR WHO European Region NRT nicotine replacement
therapy
SEAR WHO South-East Asia Region
STEPS WHO's STEPwise approach to Surveillance
US$ United States dollar WHO World Health Organization WHO FCTC WHO Framework
Convention on Tobacco Control
WHO TFI WHO Tobacco Free Initiative
WPR WHO Western Pacific Region
62 Enforce bans on tobacco advertising, promotion and sponsorship 66 Raise taxes on tobacco
70 National action is critical to achieve the vision of a tobacco-free world 74
CONCLusION
76
REfERENCEs
82 TECHNICAL NOTE I: Evaluation of existing policies and compliance 86 TECHNICAL NOTE II: Smoking prevalence in WHO Member States 88 TECHNICAL NOTE III: Tobacco taxes in WHO Member States
93 APPENDIX I: Regional summary of MPOWER measures
107 APPENDIX II: Regulation of warning labels on cigarette packages and national anti-tobacco mass media campaigns
145 APPENDIX III: Status of the WHO Framework Convention on Tobacco Control 150
ACKNOWLEDGEMENTs
E1 APPENDIX IV: Global tobacco control policy data E250 APPENDIX V: Country profiles
E364 APPENDIX VI: Graphs on tobacco taxes and prices
E388 APPENDIX VII: Age-standardized prevalence estimates for smoking, 2009 E420 APPENDIX VIII: Country-provided prevalence data
E462 APPENDIX IX: Global Youth Tobacco Survey data
E504 APPENDIX X: Maps on global tobacco control policy data
Appendices IV through X are available in electronic format on the CD accompanying this book and online at http://www.who.int/tobacco/
