Keep smiling no one's going to die : an analysis of internal documents from the tobacco industry's main UK advertising agencies

CONTENTS

Introduction ... 2

Summary ... 2

1. Consumption as well as brand share ... 5

2. Undermining Government policy and evading regulation ... 10

3. Image and youth ... 16

4. Marketing not advertising ... 22

5. Sponsorship ... 28

6. Insult to injury: “These people are not rocket scientists”... 33

7. Avoiding the issue of health... 35