Sometimes We Win:
Tobacco Control Success Stories from Asia
Author:
Debra Efroymson
Editors:
Lori Jones Sian FitzGerald
August 2010
i Table of Contents
INTRODUCTION ...1 COUNTRY-BASEDSTORIES ...3 1. WHAT COULD BE MORE NA TURAL?SMOKE-FREE
LUANG PRABANG ...3 2. A NEW TREND EMERGING:DEMAND FOR SMOKE-FREE
IN VIET NAM ...11 3. DOING IT FOR LESS:HOW BODYBUILDERS,
BUSINESSMEN, AND BALLGAMES CONTRIBUTE TO SMOKE-
FREE IN BANGLADESH ...17 4. WHERE AMBITION MEETS PRAGMATISM:FROM SMOKE-
FREE EVENT TO SMOKE-FREE CITY ...21 5. WAR, PRESIDENTS, AND DECENTRALIZATION:TOBACCO CONTROL EXPERIENCES IN SRI LANKA ...32 6. EVOLUTION OF A TOBACCO CONTROL PROGRAM:FROM HEALTH PROMOTION TO ADVOCACY TO HANDOVER IN THE
LAO PEOPLE’S DEMOCRATIC REPUBLIC ...38 7. GAINING A STRONG LAW IN RECORD TIME:THE LAO EXPERIENCE...46 8. EXTENDING OUR REACH:THE BANGLADESH
APPROACH TO LAW MONI TORING ...53 9. WHEN RESEARCH CHANGES POLICY:HOW ONE MAN MADE A DIFFERENCE IN VIET NAM ...58 10. THINKING OUTSIDE THE BOX:A TAX CAMPAIGN IN
BANGLADESH...63 11. THE TWO FACES OF TOBACCO CONTROL IN SRI
LANKA ...67
ii 12. UNITED WE SIT:LESSONS IN COORDINATION FROM THE VIET NAM TOBACCO CONTROL WORKING GROUP ...71 13. TAKING PARTNERSHIP TO EXTREMES:WBBTRUST’S
HOSPITALITY APPROACH ...77 14. A LONG ROAD TRAVELLED:NETWORKING IN NEPAL. ...83 THEME-BASEDSTORIES ...89 15. A NEW TWIST ON LAW ENFORCEMENT:MOBILE COURTS ...89 16. IT DOESN'T HAVE TO BE ADVERSARIAL: A ROLE FOR FRIENDLY ADVOCACY...93 17. POLITICAL WILL:MADE NOT BORN ...98 18. MONEY FOR TOBACCO BUT NOT FOR FOOD:TOBACCO IMPOVERISHES ... 101 19. A WALK ON THE DARK SIDE:SHEDDING LIGHT ON TOBACCO-RELATED EMPLOYMENT... 105
iii
Acknowledgements
This book would not have been possible without the generous efforts of all those people who contributed story ideas from the countries represented here. In addition to those who helped write individual stories, we would like to acknowledge the insight provided by Carlo Fonseka, Prasanna Cooray, Trevor Wanniachy, Saifuddin Ahmed, Grant Hillier, Le Thi Thu, Pham Thi Hoang Anh, and Francis Thompson.
Much of the work discussed here would not have been possible without the generous financial support of the Bloomberg Initiative to Reduce Tobacco Use, which provided country-based grants through The International Union Against Tuberculosis and Lung Disease (The Union) and the Campaign for Tobacco Free Kids (CTFK), as well as the WHO.
List of Abbreviations
ADRA: Adventist Development Relief Agency BATA: Bangladesh Anti-Tobacco Alliance
BI: Bloomberg Initiative to Reduce Tobacco Use CTFK: Campaign for Tobacco Free Kids
DTCC: District Tobacco Control Cell
FCTC: Framework Convention on Tobacco Control NATA: National Authority on Tobacco and Alcohol
(Sri Lanka)
SEATCA: South East Asia Tobacco Control Alliance The Union: The International Union Against Tuberculosis
and Lung Disease
WBB: Work for a Better Bangladesh