A. BBA IN MARKETING AND RETAIL MANAGEMENT

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A. BBA IN MARKETING AND RETAIL MANAGEMENT

i. INTRODUCTION

The UAE is significantly moving away from oil dependent economic activities in the recent past and it is making its presence felt extensively in the fields of retail trading, investment & retail banking, logistics & supply chain management and marketing of various other services and products. It is among the countries witnessing fastest growth of retailing in terms of new stores opening and job creation. All these sectors require qualified and trained manpower in the relevant fields of Marketing and Retail Management

BBA in marketing and retail management is intended to prepare students to comprehend basic marketing & retail management concepts and operations. As this program progress, it aims at making students understand various facets of marketing and retail management in the ever- changing business environment. BBA in marketing and retail management infuses pragmatism into the theory and empowers students to apply the concepts in work context. It also prepares students to pursue higher academic pursuits in the field of marketing and retail management

ii. MARKETING AND RETAIL MANAGEMENT – GOALS

a. To develop an understanding of various dimensions of marketing and retail management concepts to analyze market situations.

b. To develop skills to communicate with target markets.

c. To develop understanding of marketing and retail management processes and operations in distribution and supply chain management

d. To develop analytical thinking, evaluating and solving marketing and retail management problems.

iii. MARKETING AND RETAIL MANAGEMENT – LEARNING OUTCOMES (LO) After successful completion of the major, student will be able to

a. Demonstrate an understanding of concepts, principles and theories of marketing and retail management functions

b. Demonstrate the use of skills, tools and techniques for problem solving in marketing and retail management operations

c. Apply marketing and retail management concepts and techniques to analyze market trends d. Plan, analyze, implement and evaluate the marketing and retail management programs under

various situations of businesses.

e. Evaluate policies and formulate appropriate marketing and retail management strategies for business organizations.

iv. MARKETING AND RETAIL MANAGEMENT COURSES Core Courses

Code Course Credits Prerequisite Course Type

MKT3110 Consumer Behavior 3 MKT2201 Core Course MKT3111 Integrated Marketing Communication 3 MKT2201 Core Course MKT3112 Retail Management 3 MKT2201 Core Course

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MKT4213 Logistics and Supply Chain Management 3 MAT1102 &

MKT2201 Core Course MKT4114 Retail Store Operations 3 MKT2201 Core Course

Capstone Courses

MKT4116 Retail Merchandizing and Pricing (C,S) 3 SENIOR

STATUS Capstone and

Senior Status course

Electives

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Choose Any One

MKT4115 Mall Management (E,P) 3 MKT2201 Elective and Protected

MKT4117 Visual Merchandizing and Display (E) 3 MKT2201 Elective Course

MKT4118 Sales Management (E) 3 MKT2201 Elective Course TOTAL CREDITS REQUIRED IN BBA IN MARKETING AND

RETAIL MANAGEMENT 21

S – Senior Level, C – Capstone, E – Elective, E, P – Elective & Protected and P – Protected