Course Policies

(1)

Faculty: Economics and Management sciences Program: Bachelor Department: E-marketing

and social communication

Semester: Second Academic year: 2022-2023

Course Plan

First: Course Information

Credit Hours:

Course Title: International Marketing Course

No.0405461

Lecture Time:

Section No.:

Prerequisite:

40500501

Obligatory Faculty Requirement Elective University Requirement Obligatory University Requirement Faculty Requirement

Course Elective Specialty Requirement Obligatory Specialization requirement

Type Of Course:

Face-to-Face Learning

Blended Learning (2 Face-to-Face + 1Asynchronous) Online Learning (2 Synchronous+1 Asynchronous) Type of

Learning:

Second: Instructor’s Information

Academic Rank Name:

E-mail:

Ext. Number:

Office Number:

Sunday Monday Tuesday Wednesday Thursday Office Hours:

Third: Course Description

This course aims to define the international environment and the international marketing, how marketing operations planning at the international level of the market and choosing the right strategy to enter these markets, taking into account the perceived difference in habits and consumption patterns and differences in purchasing power, as well as the effect of dealing with foreign currency, and the different change currency and Instability of the exchange price of the deal.

Fourth: Learning Source

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International marketing /Vera Terpstra

Main Reference:

2016

Publication Year: 2016 Issue No.: 2

Author:

Vera Terpstra



International Marketing. Tamer Cavusgil/ 2020.

Additional

Sources&Websites:

Classroom Laboratory Workshop MS Teams Moodle Teaching Type:

Fifth: Learning Outcomes

Connection to Program ILOs

Code Course Intended Learning Outcomes (CILOs)

Course Code

Knowledge

*PK1 Clarification of concepts and terminology

**K1

PK2 Translate the idea

K2

PK3 Focusing on modern scientific methods

K3

PK4 Employing theoretical knowledge in application

K4

PK5 Focusing on maintaining relationships

K5

Skills

PS1 Application of the substance

***S1

PS2 Problem Solving

S2

PS3 Interpersonal skills and taking responsibility

S3

PS4 Work to carry out responsibility in personal relationships

S4

PS5 Listening to customers' point of view

S5

Competencies

PC1 The use of mathematical and statistical methods

****C1

PC2 The capacity for creativity and innovation

C2

Working to adapt to the internal and external environment of PC3 the organization

C3

PC4 Using the latest technological skills

C4

PC5 Physical and psychological skills

C5

* P: Program, **K: knowledge, ***S: skills, ****C: competencies.

Sixth: Course Structure

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Intended Teaching Outcomes(ILOs

)

Topics Teaching

Procedures* Teaching

Methods*** References***

,

K1,S1, C1 Meaning of marketing

Presentation, assignments

lectures, Creative thinking and

Discussion

Lectures

International

marketing /Vera Terpstra 2016

.

K2,S4,C5 Activities of Marketing

Discussion

Lectures

International

K4,C3,S4 Outline Discussion

Discussion

Moodle

International

K2,C3,S1 Meaning of international

marketing

Discussion

Lectures

International

K3,C5,S4 Elements of

international marketing

Discussion

Lectures

International

K5,C3,S2

Video related to

international marketing meaning

Discussion

Moodle

International

K4,S3,C4 international marketing management

Discussion

Lectures

International

K2,S3,C5 ^Economic Environment

lectures,

Lectures

International

marketing /Vera Terpstra

(4)

Creative thinking and

Discussion

2016

K4,S3,C2 Global economic variables

Discussion

Assignment 1

International

K3,S4,C5 Individual country economic variables

Discussion

Lectures

International

K5,S3,C1

Micro economic and Macro- economic variables

and its impact on marketers

Discussion

Lectures

International

K1,C3,S2

International variables and its

impact on marketers

Discussion

Assignment 2

International

K5,C5.S5

Cultural Environment and

its impact on marketers

Discussion

Lectures

International

K3,S1,C3 Elements of Culture

Discussion

Lectures

International

K5,S4,C2 Basics of international

marketing

Discussion

Quiz1

International

K5,C1,S3 Elements of Culture Language,

Aesthetics and its impact on

Lectures

International

2016

(5)

marketers

, _Discussion

K2,S3,C1

Religion ,

Social Organization and

its impact on marketers

Discussion

Lectures

International

K2,S2,C2 Environment^Economic

Discussion

Assignment 3

International

K4,C3,S5 International product policy Adaptation Policy

Discussion

Lectures

International

K2,C2,S5 Standardization

policy

Discussion

Lectures

International

K4,C3,S1 International case studies

Discussion

Assignment 4

International

K3,C2,S1

Factors Encouraging Adaptation and

Standardization

Policy

Discussion

Lectures

International

K4,S3,C2 Med Exam

Discussion

Class Room

International

K4,C3,S2

Micro economic and Macro- economic variables

and its impact on marketers

Discussion

Quiz 2

International

2016

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K2,C3,S1

Foreign Market Distribution Policy

Direct Method of Foreign Market

Entry

Discussion

Lectures

International

K5,C3,S4 Indirect Method of Foreign Market

Entry

Discussion

Lectures

International

K5,C2,S1 Elements of Culture

Discussion

Quiz 3

International

marketing /Vera Terpstra 2016

K3,C2,S4 Piggybacking

Discussion

Moodle

International

K5,S4,C3

direct Method of Foreign Market

Entry

Discussion

Moodle

International

K3,C2,S1 International case studies

Discussion

Assignment 5

International

K1,C3,S5 Licensing and Franchising

Discussion

Lectures

International

K2,S3,C5 Exporting and Re exporting

Discussion

Lectures

International

K5,S4,C3 Pricing

International

Video related to

international marketing

International

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product policy

Discussion

2016

K5,C2,S1 International Communication

Discussion

Lectures

International

K5,C3,S4 Online Social Media

Discussion

Lectures

International

K3,C2,S4 Entry Methods

Discussion

Quiz 4

International

K4,S3,C2

Promotion Options policy International

market

Discussion

Lectures

International

marketing /Vera Terpstra 2016

K3,C2,S1 Effective Web Sites

Discussion

Lectures

International

K4,C3,S2 International Communication

Discussion

Assignment 6

International

K3,C2,S1 International Search Ads

Discussion

Lectures

International

K4,C3,S5 Case Studies Presentation, assignments

lectures, Creative

Lectures

International

2016

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thinking and Discussion

K1,C1,S1 Revision

Discussion

Moodle

International

* Learning procedures: (Face-to-Face, synchronous, asynchronous). * * Teaching methods: (Lecture, video…..). ** * Reference: (Pages of the book, recorded lecture, video….).

Seventh: Assessment methods

Methods Blended Learning

Measurable Course (ILOs)

First Exam 0

Second Exam 0

Mid-term Exam K1,K2,S4,S5,C2,C4,C 30

5

Participation 5

K5.C3,S1

Asynchronous Activities

Quizzes 10

5 K4,S5,C5

Final Exam K1,K2,S4,S5,C2,C4,C 50

5

Eighth: Course Policies

 All course policies are applied on all teaching patterns (online, blended, and face- to-face Learning) as follows:

a. Punctuality.

b. Participation and interaction.

c. Attendance and exams.

 Academic integrity: (cheating and plagiarism are prohibited).

Approved by: Name Date Signature

Head of

Department Dr. Eyed Khanfar 10/10/202

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Faculty Dean Prof. Dr. Zakaria Azzam 10/10/202

2