ikiMm -mngos/ims
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NANG CAO NANG U/C CANH TRANH
CAC DOANH NGHIEP NHO VA VlfA NGANH SON MAI
TS.PHAN THj NHI Hifu,ThS. TRAN UNH OANG
Doanh nghiip nhd vd van ddng vai trd rdt quan trgng titmg nin kinh te. Doanh nghiep nhd vd vda Id ngudn ddng ketgo viic idm, sacgnh tranh vd tdng tradng eho nen kinh te.
Bgc biit, vdi tinh Binh Daong, saphdt trien kinh te- xd hgi cua tinh kbdng the thieu ede doanh nghiep nhd vd viia.
Vdl n^t ve d o a n h n g h i d p stfn m a i t i n h B i n h DUtfng
Trong nhiing nam vira qua, kinh tf' tinh B'lnh Dirong da cd nhiing budc phat trifn dang khich If, tiong dd phai kf dfn nhiing nd lyc phdt trifn oia cae doanh nghifp (DN), cac DN nhd vd vira (DNNW), cdc D N N W nganh son mai. Cac lang nghe son mdi da ton tgi d Binh Duong hon 300 nam. Sau nhieu thdi ky lich sir, ngdnh son mdi da dn dinh va phdt trifn tdt tai day. Tuy nhifn, thyc tf hif n nay cho thay ede eo sd san xuat lang nghe son mai Binh Duong da va dang bpc Id nhiing tdn tai, nhupc difin tgp trung vao 4 difm chii yfii sau:
- So,vdii ty cd nhd be nfn 90% DN phai tu huy dpng, vay vdii cae nguon de sdn xuat kinh doanh.
Rieng vay ngan hang chifm khoang 60%.
- Nghf va chat lupng Iao ddng trong nganh nghf dang rat tha'p, phan ldn dao tao ngan hgn, it nhdn sy cd tay nghf lau nam try vung Iai vdi nghe trong khi sy cgnh tranh dfn tir cdc khu cdng nghifp, nang sua't lao dpng tha'p, nang lyc qudn tri qudn Iy yfu.
- Mdy mdc thift bi it va cii, cdng nghf Iac hau, kha ndng va dieu kifn dp dyng tifn bp ky thuat rat hgn chf^ lao dgng thii cdng nhieu, lam gia cdng cho cac CO sd thuong mgi ldn va nude ngoai, sd' ddng tifp cgn thdng tin it.
- Trinh dp hifu bift lugt If tiong nudc, lugt qud'c te^
nam b^t vd phat triai thi trudng, thuong tnrdng, xdy dyng thuong hifu mdi d giai dogn dau. Mgc dii Hifp hgi Son mdi - Difu khde tinh Binh EXrcmg da dupc cdp gia'y chiing nhgn "Nhan hifu tgp the son mai B'lnh Duong" do Cyc Sd hiiu tri tuf (Bg Khoa hpc va Cdng nghf) cap giay chiing nhgn sd'167380 vao thang 1/2012
n h u n g cac co sd t h u o n g m g i van chua phdt h u y h f t tifm nang vd'n cd o i a lang n g h f t r u y & i tiiOTig.
Gidi p h d p n a n g cao n a n g life canh t r a n h
Vi ngudn nhdn lUc
Do thifu kinh phi dao tgo, thifu sy hd tip oia cac nha khoa hge cdng nghf, cdc nha dau tu... ngdnh son mai Vift Nam ndi chung, nganh son mai tai Binh Duong ndi rieng dang ggp rat nhifu khd khan.
Ngudn nhan lye cua nganh son mai dang mai mpt, ph&i Idn lyc lupng lao dpng nay lai chuyfn sang ldm cac ngdnh khac do thu nhgp cao. Do vay, kifh nghi nen ed chuong trinh dao tgo, khuyfn khich nhan luc phyc vy nganh san xuat son mai, giiip cho cac DN bdt khd khan.
Viphdt triin thf tnidng tieu thu
Phan ldn cac co sd son mai khdng n i m bat rd thdng tin ve thi trudng nfn chi chii tigng xuat khau tiong khi nhu cau trong nudc rat cao nhung ehua dugc khai thdc mgnh. Thift nghl vf thi trudng tianh son mdi hifn nay, chiing ta nen ed' gang md rgng tim dau ra eho ngdnh, khdng chi cd xua't kha'u. Can kft hpp gan bd nhifu giiia liiih vuc van hda va du lich, giiia cae nhd da'u tu, cac phdng tianh va nghf sT sang tac, xiic tifn thuong mgi de md rpng thi trudng tieu thy.
Viyiu tdddu vdo
Do sy cgnh tianh khd'c lift eua titi trudng, yfu td' dau vao rat quan tigng la chat lifu son ngay cang khan hifm.
Ig
$ NGHIEN cau-TRAOodl
Nhdm tgo sy d'n dinh eho yfu to dau vao nay, cae DNNVV ca'n phd'i hpp vdi co quan chiic trdeh ciia Tinh cd kfhogch hpp ly eho viec trdng cay son cdng nghifp, cai tifn phuong phap khai thdc va ehf bifn nhya son, dau tu thich ddng cho vifc sdn xuat do son, chii trgng do son gia dyng va do son my nghf xuat khau.
Ngoai ra, can Iuu y Id hien nay Tnmg Qud'e, Nhgt Ban dang thu mua scm cua ta vdi so lugng rat ldn d cac vimg phia Bac lam anh hudng dfn thi trudng son mai oia Tinh. Vi vgy, can cd k f hoach de chii dgng nguon nguyfn lifu nay.
Ve qudng bd hogt ddng kinh doanh
Do hau hft cae DN, co sd san xuat son mai dieu khac deu nhd hoac sieu nhd, vife qudng ba san pham con nhieu han chf do thifu vd'n va ehua ed nhgn thiie cao trong vifc giii gin thucmg hifu cho chinh DN cijng nhu uy tin cho nganh nghe. Dii cac CO quan Tinh da trien khai thyc hifn Dy dn: "Xdy dung, qudn ly va phat trifn nhan hifu tap thf Son mai Binh Duong cho san pham son mai truyen tiidng tinh B'lnh Duong", nhung vifc xay dyng hinh anh thuong hifu phai dupe timg DN y thiic sau vd dua vao kfhogch cdng tac hang thdng oia DN.
Cac D N N W cd the ap dung phuong phap qudng ba theo kifu kft hpp lang nghe truyen thdng vdi du Uch. Phuong phap nay da dupc nhieu dia phuong thye hifn ed hifu qua, tao sy gan kf't, hpp tac vdi cac khu du hch de tgo thanh mpt tour chd khach du Uch di tham quan cac co sd san xuat va noi trung bay san pham nghe truyen thdng son mai dieu khac.
Day cd the dugc xem la mpt hudng df quang ba, thu hiit them nhieu khdch hang cho cdc co sd thdnh vifn trong Hifp hgi.
Ngodi ra, can cd nhiing chuong trinh xiic tifn thuong mgi cung nhu khuyfn cdng phii hgp df giiip dd cac DN son mai dieu khde vupt qua khd khan nhu: tifp tyc hd trp ede DN tham gia eae hpi chp cd uy tin, tifm ndng, ed nhieu khach hang dfn tim hifu, mua sam va dgt hang. Hd trp quang bd, gidi thifu san pham cua DN Ifn phuong tifn Intemet, thuong mai difn tir.
Ho trg tin dung
Hifn nay, bd'u hft eac nganh nghe deu gap nhieu kho khan vf vd'n san xua't, vi vay, cdc DNNVV ngarih son mai can nang cao ky ndng tim nguon vdn. Phia Nhd nudc can cd cdc chinh sach u u dai ve tai chinh, tin dyng. Song song vdi dd la cdc chinh sdch uu dai ve gia thue da't, thuf... de tgo dieu kifn cho cdc ngdnh nghe truyen thd'ng cd thf tdn tgi vd
phat trien trong tinh hinh mdi.
- Ve lai suat: Hd trp tiidng tin cho D N N W tim kiem ngudn tai trp, ed lai sua't tha'p.
- Tich eye thiic day cdc hf tiidng bdo lanh tai chinh vd tin dyng gidm khd khan ve tai chinh, hd tip ngudn vdn vay uu dai deh cdc DN. Vife cho vay uu dai dai hgn giiip cho cdc DN cd dieu kifn cai tioi vd md rdng xudng san xua't, dau tu d i o mau ma mdi la, phii hpp vdi thi trudng trong va ngoai nudc.
Odo tgo kiin tiidc ve kinh doanh vd qudn ly cho cdc DNNVV
Trong phan khao sdt danh gia kha nang dieu chinh eo cau td ehiie va xdy dung hf thdng hjdng thudng eho nhan vifn eho phu hpp vdi eo chf tiii trudng, cac D N W N ngdnh son mai ding nhu cac nganh dupe khao sdt cdn d miic ye'u va trung binh.
Dieu nay la do eac ehu DN ehua dupe dao tgo bai ban ve kifn thiic va ky nang qudn tri kinh doanh.
Vi vgy, can cd cdc khda huan luyfn ve ky nang ban hang, kinh doanh hifu qua, to ehiic xay dyng noi df tnmg bay san pham, xay dung thuong hifu cho cac chil DN cd nhu cau.
Mdt hudng khac gdp phan nang cao kifn thiic vd ky nang oia chu DN son mdi la thudng xuyen tham gia sinh hogt trong Hifp hpi de trao dd'i kinh nghifm sdn xua't hifu qud nhu: Quan ly sdn xuat chgt che khdng lang phi vat tu, tift kifm difn, giam cac chi phi khdng can thift, tang cudng gidi thifu san pham ciia eac DN tren website cua Hiep hgi.
Song song dd tang cudng md rpng titi truong va thiic day thucmg mgi giiia cac D N N W nhu tham gia trifn lam, hpi d i p thuong mai d nudc ngoai.
ody mgnh viec xdy dung mgng iudi thdng tin vdcung cdp tdt cd cdc logi dich vu thdng tin
Xay d u n g cac website ehi nhdnh tgi eae dia phucmg khac nhau nham cung ca'p dich vy thong tin da dgng cho DN.
Hinh thdnh vd phdt triin cdc cum cdng nghd cao
Day la chifn lupc quan trgng d f thiic day su sang tgo, ddi mdi eho cdc D N N W , tgo dieu kifn thuan Ipi cho cdc nay hpat dgng vdi 1 sd' chinh sadi uu d^
trong khu cdng nghf cao. *
Tdi lifu tham khdo:
7. BOI thogi tn/c tiip vdi nhdm nghiin ciilj vdi ong Thdi Kim Biin, Chd 0 Hiip hoi Idng nghe son mdi M Binh Duong (5/2013);
I Boi ffiogi true ^ep vdi nhom nghiin cifu vdi DN tunhdn son mdi Hung HUDng, (26/09/2012);
3. Sdlieu tong hep titSdKe hoach i ^ Bau ft/t/n/i Binh Duang.
