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THANG KHUYEN MAI:
Cd hoi yiai pimn] haai 1 kho
Sou 2 tuan di vao hoqt dpng, Thang khuyen mqi Ha Noi 2012 da thu hut dong dao lupng nguoi mua sam tieu dung. Ody co the coi id dip de cdc DN day mqnh tieu thu sdn phdm, gidi phong hdng ton kho, dong thdi tqo ra CO hpi mua hdng gid re cho ngudi ddn thu do.
• Thanh Loan
Ron rang mua sam Thing khuyin mai Hi Ndi nam nay diln ra trong 30 ngiy cua thing 11, vdi khoang 350- 500 DN tham gia. Rieng thfl bay, chu nhit hang tuin dupc goi la ngay "Vang" mua sim vi td chflc tai 25 dja diem vdi 3 nhdm nganh hang li: dien may, hing tdng hpp vi thuc phim an udng, mfle giam gii tfl 20 din 50%. Chinh vi the, trong nhflng ngiy niy tai hiu hit cac sieu thj dien may, trung tim thuong mai Idn nhu: HC, Vmatex, Rco, Hapro, Fivimart, Savico, Parkson..., lupng ngudi deh mua hang hda ddng hon ban so vdi ngay thudng. Nhilu nguM tieu dung cho bilt, hp rit mong chd deh thdi dilm DN ban hang khuyin mai. Bdi dd la co hdi tdt di ngucri din lua chpn mat hing phu hpp vdi gii ca phai chang, lai
cd Ihuong hieu va xuat xfl chinh hang.
Ong Trjnh Dflc Tuan - Phd tdng glim dde Cdng ty ed phan Pico cho bilt: "lupng khach din cae dilm bin hang tai he thdng sieu thi Pico tuin qua tang gap 3 lin so vdi ngay thudng, doanh thu trong cac ngiy vang tang gip 2 lin so vdi cac ngiy thfl biy vi chu nhit thing trudc. Mac dii nim nay, do suy giam kinh tl, ngudi din that chat hiu bao nen ngay Vang diu tien tai Pico, doanh sd chi bing 2/3 so vdi ngiy Ving diu tien nam 2011.
Tuy nhien do nim 2012 cd tdi 8 ngay Ving (nam 2011 chi co 2 ngay Ving) nen chic chin thing khuydn mai nam nay, Pico se cd ket qua td't hon so vdi nim 2011.
Khdng chi rieng vdi mat hing dien tilt, diln lanh, gii cic mat
hang thuc phim cung giam nhilu. He thdng sieu thj Big C trong djp niy da giim gii hing nghin mat hing vdi mfle giim tfl 10-45%. Cae he thd'ng sieu thj trong Ihinh phd nhu Hapro, Fivimart cung cam kit glim gii siu hing ngin mat hing tieu dung thie't ylu, nen cung thu hut ddng dao ngudi tieu diing tdi tham quan mua sim.
Nam nay chuong Uinh ngiy Vang dupc nhilu ngUdi ddn chd nhi't, vi thdi gian md cfla la tit ca cic ngiy cud'i tuin cho din hit thing 11. Mdl dilm Ving dupe triln khai se cd diu hieu nhan bilt bing ngdi sao vang nam canh, cd logo chuong uinh d lam dl ngudi tieu dung yen tam chon lua sin phim. Ong Vu Anh Tuin (Phdng kinh doanh thudc Tap doan Del may Viet Nam Vinalex) chia se: "Vinatex gdm nhflng cdng ty uy tfn nhu Viet Tie'n, Nha Be, May 10, Dflc Giang, Thing Lpi, Thanh Cdng...
vdi dac dilm la dam bao vl chat lupng, nen ludn dem de'n cho ngudi lieu diing Viet Nam nhung sin phim hing Viet tdt nhat.
Chfnh Vl the, vao nhihig ngay Vang, khi DN bin san phim vdi gia khuyen mai, lupng khich tang ddt biln. Tinh den then diem niy, doanh so ban hang ciia nhieu don vj tham ga chuong Uinh Thing khuyin mai da tang tfl 45- 100%. Vdi su ung hp cua ngudi tieu dflng nhu hien nay khdng ft DN dat nhilu ky vpng. Thing khuydn mai se ii co hdi cho DN tieu thu hang hda trong bdi canh tdn kho tang cao.
Giam gia... hang cd giam chatlupng?
Mic dfl chpn thing khuye'n mai li thdi diem de mua sim song tim ly eua sd ddng ngudi tieu dung vin rit ban khoan vl chat lupng eac sin phim giam gia, nhit l i ddi vdi nhdm hang thuc phim. Hon the, lpi dung
so 47 (405) - THANG 11/2012 «IhO^' Kha KHDC I 21
lim cho thanh vien. sau dd mdl cd quyln cung ung djch vu, tao vice lim ra thj Uflcmg. Dilu niy ed ihl thiy rd qua thue te' hoat ddng cua mdt so don vi, nhu: HTX dieh vu ndng nghiep Huu Dflc (Nmh thuan) cung flng djch vu diu vio (cung cap phin ton, dich \xi lam dat, gidng, thiiy Ipi ndi ddng) cho xa vien clue'm 72% doanh tiiu eua HTX vdi gii uu dai thip hon gii thi trudng 10%, cung cap cho khdng phai thanh vien chiem 28% doanh thu eiaa HTX theo gii thj irudng; vi djch vu diu ra la mua gidng eua mdt sd xa vien, bin eho xa vien khich chilm 80% doanh thu eua HTX vdi gia ban bing gia thanh cdng 500 ddng/kg, ban cho khdng phai xa vlen chiem 20% doanh thu cua HTX theo gia ban bang gia thanh cdng 2.000 ddng/kg. Hay HTX bd sua Eveigrowth d Sdc Tring, eung dng djch vu diu vao, giup xa vien giam chi phi san xui'l, ban dupc sua vdi gii cao hon, phit triln sin xuit vi tang thu nhap kinh t l bd xa vien, nhd dd hd ndng dan da cd thu nhap dn djnh dam bao cudc sdng, tu xda ddi giam ngheo.
Viec HTX cung flng djch vu, tao viec lim ma HTX cam kit vdi thinh vien eho ea ddi tupng khdng phai thanh vien la nhim muc tieu Icri nhuin. Tuy nhien, ddi tupng khdng phai thinh vien nay khdng dupc hudng nhu xa vien. Vi viy, can quy djnh ty le cung ling san phim, djch vu ra thj t r u ^ g khdng dupc qui Idn dl
HTX dam bao hoal ddng dung muc dfch (la phuc vu mang lai Ipi I'ch cho thinh vlen), ddng thdi Uanh lam dung chinh sach ciia Nha nudc dinh rieng cho HTX.
Cd y kie'n cho rdng. cung nhu DN, HTX Id mdl ihdnh phdn kinh te ibi lai sao phdi cd chinh sdch bd trg, nhd'l Id ly le uu ddi thue dd'i vdi phdn thu nbdp pbdt sinh tU giao dich HTX vdi thdnh vien, vd phdn thu nhdp dugc dua vdo quy ddu tu phdt tnen hinh thdnh tdi sdn khdng chia cua HTX^
Nhu chung ta diu bilt, dd'i tuong tham gia HTX phin Idn la nhflng ngudi ye'u die, nhat la ndng dan cd nhu cau hpp tic dl canh Uanh Uen thi trudng. Do vay, ngoii viec dupc hudng cac chfnh sach ap dung chung cho cac diinh phin kinh te, du thio luat quy dinh chfnh sich hd trp, uu dai HTX cao hon so vdi DN vi so vdi Luat HTX nam 2003. Tuy nhien, dl dam bao tinh thdng nha't Uong cic van ban phap luit khi ban hinh, viec quy dinh cu the mfle uu dai thul nen duoc thuc hien theo quy dinh cua phip luat vl diue, khdng quy djnh ty le miln, glim thue Uong luat nay. Ddng thdi, de ehinh sach hd tig, uu dai phu hpp vdi linh vuc, dja ban, dieu kien phat trien kinh t l - xa hdi tiing thtfl 1^ eua dat nude va trinh do phit trien eua HTX, du thio luit giao Chinh phii quy djnh ehi tilt chinh sich hd trO Uu dai.
JSn cdm an dng!
Diic Phuang thuc bien
Di6n dan doanh nghiep
TliilWGjM I j l ^
Thing khuye'n mai, khdng ft co sd ban hang, kl ca silu thj di ban hang kem chit lupng. Dd li chua kl linh irang "loan" dilm bin hing "ving", ngiy vang... se khie'n ngudi tieu diing mil nilm tin. Don cfl li su viec sieu thi dien may Medlamart, mac du khdng ed ten Uong 25 dilm bin hing dupc thinh phd chip thuin nhung van dung logo "dilm ving" khuye'n mai dl quing cio khie'n ngudi ticu dung hilu lim.
Mediamarl con quang cio 3 ngiy ving khuyin mai, thuc hien trong 4 luin vdi tdng so 12 ngiy ca thing. Trong khi, sd ngiy ving ciia ehuong tnnh ehi li Ihfl 7, chu nhit hing tuin vdi tdng sd li 8 ngiy. Chua ke, mot sd diem bin hang khac lai biln ludng quang cio ciia thing khuyin mai nhu: Thing ving khuyin mai, thing khuye'n mai vang... ip dung trong ihing 11.
Trudc su viec niy, dng Nguyin Van Ddng - Phd Giim ddc Sd Cdng thuong Ha Ndi cho bilt: Sd da yeu ciu Chi cue quan 1^ thi trudng kiem tra quylt het va xfl ly nghiem cic trudng hpp khuyin mai sai, dac biet la hien tuong cic dilm ban hing nhii dilm ving de dam bao san choi thing khuyen mai nam nay diln ra that su lanh manh, edng bing, qua dd tao m co hdi mua sim cho ngudi tieu diing cung nhu kfch ciu DN vupt qua thdi dilm khd khan •
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