KINH DOANH
XUC TIEN THlJCfNG MAI HANG NONG SAN CHU Ll/C
CUA TINH BAC GIANG:
NHlfNG VAN DE CAP THIET DAT RA
• NGUYEN VAN TUAN
T6M TAT:
Xiic tid'n Ihffdng mai la hoat dpng khong the thie'u khi mud'n tieu thu san pha'm dat hieu qua cao, nhd't Id xud't khau. Bai vie't dffa ra mot so'gidi phdpde hang nong san chii lffc cua tinh B^c Giang dam bdo dau ra on djnh, gitip ngtfdi nong dan an ldm trong trot.
Tff khda: Xuc lien thffdng mai, hang nong san chu Itfc, nong ddn, tinh Bdc Giang.
l.T6ngquan v^ xiic tie'n thffdng mai Xijc lie'n thtfdng mai la mot khai niem pho bi^n. Theo dinh nghia ciia Trung (am thifdng mai qudc te'(ITC ), "Xuc tie'n thffdng inai la viec dp dung lai ca cdc bien phap cd lhe de tac dpng, hd irdvd khu\en khich thffdng mai phat tnen"
Theo quan diem ctia Ngdn hdng the gidi (\\orId bank ). .vuc tie'n thtfdng mai la hoal dong iniodoi va hd trd trao dpi thdng tin giffa ben mua vi ben bdn hodc qua cdc kliau trung gian nhdm ticd^ngldi thai dp vd hanh vi budn ban. qua dd thiic day viec mua bdn vd trao doi hang hda dich VTI (3; tr 32].
Theo Khoan 10 Dieu 3 Ludt Thffdng mai 2005 Clia \ICM Nam. "Xiic tie'n thtfdng mai ia hoat Jona thuc day. tim kiem cd hpi mua bdn hdng
™a va cung ffng dich vu. bao gom hoat dpng
khuye'n mai, quang cao thtfdng mai, trffng bdy, gidi thieu hdng hda.djch \LI vd hoi chd, trien lam thtfdng mai" [2].
Nhtf \ a \ . \ e cd ban. xtic tie'n thtfdng mai Id hoat dpng md cdc nha kinh doanh sffdung de dtfa ra cdc thdng tin \ e hdng hda vd thong qua do de thu hut ngtfdi tieu diing mua cde loai hdng hda nay. hay con dtfdc hieu la hoai dpng hd trd bdn hdng cua cac doanh nghiep. Cdc hoat dpng xuc tien thffdng mai rd't da dang, nd cd the Id cdc hinh thffc khuyen mai sdn pham, quang cao cdc mat hang, irffng bay mat hang hay to chffc cac hpi chd de qudng bd san pham. Ta't cd nhdm muc lieu khuye'n khich ihtfdng mai phdl trien. Cdc chli the tham gia vdo hoat dgng xiic tien thtfdng mai bao gom: chinh phii. cdc to chffc xiic tie'n thtfdng mai. cac doanh nghiep vd cac cd nhdn la ngtfdi bdn hang.
TAP e i l CONG TltfllNG
2. Hoat dpng xuc tie'n thffdng m^i hang nong san chu li/c cua tinh B^c Giang giai doan 2015 -2018
2.1. Kinb phi .vuc tien ilnicfng mgi tinb Bdc Giang
Xuc tie'n ihtfdng mai Id hoat dpng rat dtfdc chii trpng Clia linh Ba'c Giang. Giai doan 201.^ - 2018.
long kinh phi dtfdc phe duyet de thtfc hien cic boat dpng xuc tien thffdng mai ciia tinh Bac Giang Id 21 ty dong, trong dd kinh phi tff ngdn sdch nhd ntfdc Id 13 ty dong. Ve cd ban. nguon kinh phi ddnh cho hoat dong xiic tie'n ihtfdng mai Clia linh Bdc Giang lien tuc tang. Dd'i \di nguon kinh phi tff keu gpi doanh nghiep, to chffc \ a ca nhdn. nguon kinh phi dd tang iff 1,5 ly dong nam 2015 len 2.5 ly dong niim 2018. Nguon kinh phi tff ngan sach nhd ntfdc cung tang 2.5 I> dong. Iff 4 ty dong nam 2013 len 6,5 ty dong ndm 2018.
Dieu nd> cho tha'y cdc cap lanh dao. chinh quyen, doanh nghiep. to chffc va ngffdi dan ngdy cang nhdn thtfc dffdc rd hdn tam quan trpng ciia boat dpng xiic lien thffdng mai (Bdng I).
2.2. Ke't qud tbUc hifn cdc ngi dung xuc tie'n thiiifng mgi hang nong sdu chu lUc cua tinh Bdc Giang
Bdc Giang Id linh cd ldi the ve cdc mai hang nong san Id cdc loai cdy trdi an qua va cac cay Iffdng thtfc, De thiic da'y xiic tien ihtfdng mai cac san pha'ni ndng sdn chii Itfc. linh Bdc Giang chii ye'u thtfc hien cdc hoat dpng nhtf sau:
Thi'f nhdi, hogt dgng thdng tin vd iruyen llwng ve sdn phdm ndng sdn chu life d trong vd ngoai dia phifcfng.
Cdc hoat dpng thdng tin. tru>cn ihdng \4 .san pha'm ndng san chu lffc ra't da dang, dtfdc vdn dung mpi phtfdng tien thong tin dai chung ket hdp vdi stf da dang ve ngon ngff, nhtf: tidng Anh, Trung, Han. ben canh tieng Vidt. Xdy dtfng va phdl sdng hang thdng Tap chi "Xiic tie'n thffdng mai" lien Dai Phal thanh vd Truyen hinh Bdc Giang, Xay dffng Website Cdng thffdng Bdc Giang vd San giao dich ihffdng mai didn tff trffc tuyd'n (san24h.vn) nham thffdng xuyen cap nhdt thong tin hoal dong xiic tid'n ihffdng mai, quang bd cdc san phd'm nong san chu lffc cua tinh len trang webite de ngffdi tidu dung tid'p can nhanh chdng vdi sdn pha'm ciia dia phffdng (Bang 2).
Tbii hai, .uic lien cdc hgi chef trien ldm trong VCI ngodi dja phifcfng cleing thdi ihdm nhcip cdc thj trUifng qiie)'c te.
Cong ldc tP chtfc va tham gia cac hoi chd, trie'n lam de trtfc tie'p dtfa san phd'm ndng sdn chu lffc tdi ngffdi lieu dung dffdc tinh Bdc Giang trien khai manh me. Moi ndm, Tmh pho'i hdp vdi cdc ddn vi id chffc hpi chd trien lam td chffc it nha't tff 2 ldi 3 hgi chd tdn tren dia bdn, 1 hpi chd 6 cdc huyen cd nong san chu Itfc. Tham gia cac phien chd "Hang Viet Nam ve nong thon", "Ngffdi Viet Nam ffu lien diing hdng Viet Nam" dffdc id chffc 6 cdc dia phffdng khac tren ca ntfdc, Ddc biel.
Bang 1. Nguon kinh phi xuc tien thiJdng mgi tinh Bdc Giang giai doqn 2015-2018
Ddn vj: ty' <36ng
TT Nguon kinh phi
1 • Kinh phi dau tu cua cac cd quan, to chiic va DN 2 Kinh phi lL( ngan sach nha nudc ho'tro
Nam thuc hi$n 2015
1.5 2.5
2016 1 2017 2 2 3 ' 3 5
2018 2,5
4
TSng c^ng j
8 13 1 CJng 1
Ngudn: Trung ldm Khuyen cong vd Xdc lien thuong mai linb Bdc Giang
258 Sol -Thang i/2020
KINH DOANH
Bang 2. Cdc phadng tien truyen thong trong xuc H^n thiJtfng mqi tinh Bac Giang
giai doqn 2015-2018
Ptiuong tl$n buy^thSng Catalogue
Sach DTa Tdroi
Tfnh bung blnWnam
3.400 quy^n/nam 400 cuon/nam 2.600 cai/nam 5.400 td/nam
Don V]
Quyen Cuon Cai Td Nguon: Tong hop tU ihd'ng ke cua Trung tain
Khuye'n cdng vd Xiic tien thuong mgi linh Bac Giang giai dogn 2015-2018
tham gia cac hpi chd, trien lam qud'c te' ldn dinh ky hing ndmd trong va ngoai ntfdc, nhtf: Hpi chd Vietnam Expo, Hgi chd Expo TP. Ho Chi Minh, Hpi chd quo'c le' TP. Ciin Thd, Hgi chd Thtfdng mai - Du lich Khdnh Hda, Hpi chd quo'c td' Thtfc ph^mvdDouo'ng Viet Nam tai Sai Gdn, Hdi chd khu viic Dong bang .song Cffu Long - Hau Giang.
HOi chd bidn gidi ludn phidn Viet - Trung. Hpi cfi^qud'cie Lang Sdn, Hpi chd Cong Thtfdng khu Vl/c dong bdng sdng Hong - Hai Phong... Nhan lhi?c dffdc tam quan trgng ciia vide tham gia cac hpi chd, trien lam quang bd san pha'm, cac gian hdng san pham chii lffc cua tinh Bdc Giang dtfdc iJau Itf nghiem tuc, trang tri bdt mat va sff dung nhdn vien "sale"chuydn nghiep de'thu hiit ngtfdi lieu diing trong va ngoai dia phtfdng.
Tluiba, hud'n luyen vd ddo lao nguon nbdn life chdt lugng cao de ndng coo chat lifang hogt dong uic lie'n ihifcnig mgi cua dja phuang.
De thdm nhdp sdu vdo cac thi trtfdng mdi.
cQng nhtf de ban dtfdc nhieu hang hda hdn. tinh Bac Giang ddc bidt coi trgng yd'u id'ngudn nhdn life xiic lie'n thtfdng mai. Hang ndm. Tinh pho'i h^p vdi Cue Thtfdng mai dau ttf. Cue Xiic tie'n thi/dng mai, Trung tam Ttf va'n \ a Dao tao kinh te' thi/dng mai, Trtfdng Dai hpc Thffdng mai Hd Ngi.
'••JC Vidn Nghien cffu, td chffc cdc Idp dao tao.
'aphuan bdi dtfdng ndng cao ky nang xuc tie'n
thtfdng mai, kie'n thtfc xua'l nhap kha'u. hpi nhap kinh te'qud'c td' cho tren 1.100 can bp quan K' thupc cdc phdng ban. hpi vien Hpi nong dan cdc huydn vd cdn bg quan ly cdc doanh nghidp tren dia bdn tinh. Qua do da dap tfng dtfdc mpt phan nhu cau ve kid'n thffc xuc tid'n thffdng mai, hpi nhapkinh te qup'c te'chp doanh nghiep va cdn bp quan ly trong thdi k\ hpi nhdp kinh td'quo'c te.
Tlui tu, day mgnh hogt dgng thifang mgi dien I a.
Thffdng mai didn tff, hay con gpi Id e- commerce, e-comm hay EC, la sff mua ban san pham hay dich vu trdn cac he thd'ng didn tff nhff Internet vd cac mang mdy tinh. Trong bo'i canh ndn kinh td' hpi nhap vd each mang cdng nghipp 4.0. chd thtfdng mai dien tff la cd hpi hpi nhap nhanh chdng cho ta'tca cdc nganh hang. Song, bdi lodn dat ra la ldm the' nao di thu hut ngi/di lieu dung trong thd'gidi mang vdi muon vdn sdn phiim la khong dd dang. Ldi giai ndm d chd't Itfdng san phdm, Ihtfdng hieu. va uy tin cua ngtfdi san xud't.
Khi da xay dtfng dtfdc thtfdng hieu chdc chdn, dau ra san pham se dtfdc dam bao va ngdy cang dtfdc md rpng. Ndm bdi dtfdc xu thd'dd, tinh Bdc Giang da nhanh chdng tfng dung va phdl irien chd thtfdng mai dien iff trong san xud'l - kinh doanh.
Cac mat hang nong sdn chii lffc thffdng xuyen dtfdc cap nhal tren Website Cong Thtfdng Bac Giang vd cdc sdn giao dich thtfdng mai didn tff cua tinh. De'n nay, da cd gan 2.000 gian hang, cua gan LOOG doanh nghiep tham gia sdn thtfdng mai dien tff tinh. Lffdng khach hang truy cap thong tin tren san ngdy cang ldn, cd thdi diem khdch hang truy cap online trdn 1.000 ngtfdi. Tinh da cd 29 doanh nghidp xay dtfng dffdc cdc trang website doanh nghidp rieng [1].
Tbii nam. thuc ddy cong ldc khdo sat tbi trifclng. md rang dau ra cho nong sdn chti It/c.
Trong qua trinh tham gia cdc hgi chd, trien Iam ldn, vdi qu> md todn quo'c va quo'c td', Tinh da tham do dffdc nhu cau lieu dung cua cdc thj trffdng mdi. tim kie'm dd'i tde va khai thdc thdng tin de xay dffng cac ke' hoaeh phdt trien hdng ndng san chil Iffc. phu hdp vdi nhu cau thtfc tidn
TAP Cli COKB TltfMG
cua ngtfdi tidu dung. Giai doan 2015 - 201s. Tinh dd td chffc dtfdc 32 doan cdn bp di khao ^ai thi irtfdng. xuc tie'n thtfdng mai d trong nffdc \a nffdc ngodi. Hdng nam. da id chffc tff 6 - 7 doan cong tac cua tinh vd doanh nghiepdi cdc tinh cffa khdu bidn gidi phia Bdc. TP. Ho Chi Minh \ a cac nffdc chau A de' khao sdt thi irffdng. viic lie'n thtfdng mai. ho trd, gitip thdo gd khd khan cho doanh nghiep. Hd ird kd'l nd'i cac sdn pham lang nghe.
san pham ndng sdn cd the'manh cua Tinh vdi thi trtfdng lieu thu. gdp phan tao thi trtfdng lieu thu dn dinh.
3. MOt so'nhSn xet
Bdc Giang la tinh dtfdc ddnh gia ra'i cao ve cdc hoat dgng xuc lie'n ihtfdng mai, trong dd co xiic tid'n ihtfdng mai hang nong san chu Itfc. Rat nhieu mdt hang nong san chii Itfc ciia Tinh khong chi ndi tid'ng khap cd nffdc, ma con vffdn xa ra cdc thi trtfdng qud'c te nhtf vdi thieu. gao. che. Tuy nhien. hoat dpng xiic tid'n thtfdng mai cuaTinh
\an con ton tai mpt sd'han che'. Cu the nhtf sau:
Trtfdc hd'l. hoai dong xiic tid'n thtfdng mai cua linh Bac Giang chtfa dat dtfdc trinh do chuydn nghidp. Mac dii Id cau no'i de dtfa san pham ndng san chii Itfc nhanb chdng de'n vdi ngtfdi tieu dCing, nhffng hinh ihtfc id chffc. ngi dung \iic iie'n thi/dng mai sdn pham ndng san chu lffc cdn ngheo ndn. khdng thtfc stf ihu hiii. Nhffng dinh hffdne ddi han cho \uc tie'n thffdng mai cdn md
nhat. Tren thtfc ic. hoal ddng xuc tien ihtfdng mai hang nong san chu ttfc tinh Bac Giang con d quy mo nho. btfdc dau cd stf liep xuc \di mgl so thi trffdng quoc te nhff Thai Lan. Trung Quoc.
nhffng lai chffa tidm can dtfdc vdi cdc thi trtfdng ldn nhtf chau .-Ku, chdu M\ Ngodi ra. mffc dO dau ttf cho boat dgng \iic tid'n thtfdng mai cua Tinh cdn han che'. Hoat dong qudng bd san pham tieu ton ra't nhieu kinh phi, dac bidt la chi phi quang cdo irdn truyen hinh. Tuy nhien. do kinh phi cdn han hep. ndn boat dpng quang bd san pham vdn dffng d mffc tha'p, chffa thffc sff phd qudt. Ben canh dd. mac du da quan tam tdi chat Iffdng dpi ngu nhan lffc lam cdng tac xuc tidn thtfdng mai, nhtfng do ngudn kinh phi cho ddo tao nhan Itfc cdn iha'p, ban than cdc irtfdng ddo tao cung chtfa thtfc sff chuyen nghiep, nen chd't Iffdng nhan lffc xiic lien thffdng mai chffa dffdc bfft phd.
Ngoai ra.cdsd ha tang phuc vu cho cong ldc xiic tie'n thffdng mai cdn yd'u vd thid'u. Chffa cd Trung lam hgi chd Inen lam ciia tinh, dia die'in chuyen dung de tid'n hanh cac hpi chd tri€n lam, cdc hoat ddng xiic tie'n thffdng mai. Ngudn kinh phi hoat ddng xiic tie'n thffdng mai hd trd cho cdc doanh nghidp con qua nhd so vdi nhu cau. Trong khi dd, cdc doanh nghiep cua Tinh chu ye'u la vtfa vd nho chie'm tdi 97%, tiem lffc han che', niing Itfc canh tranh ye'u, hoae chtfa coi trpng diing mffc ve tam quan trpng cua hoal dgng xiic lid'n thtfdng mai •
TAI LIKL THAM KHAO:
/. Trung lain Khuye'n cdng vd Xin lien thifcfng mai linh Bdc Giang. Bdo cdo le'ing ket ket qud hogt dgng xuc lien thifemg mgi ttnh Bdc Giang i;iai doan 2015-2018.
2. Sgin dinb sei S1/2018/ND-CP \e: Quv dinhchi tiet ludt thuong mgi ve boat dgng xuc lien tbucfng mgi.
.i Dianiele Giovaniiucci 120021. Sulional trade promoliem organisatiems: their role andfunclions (Cdc lc") chdc xuc lien thifemg mgi qudc gia: veu trd vd chi'fc ndngl. International Trade CetUre. UNCTAD/GATT. 20:14-19. 32-34.
4. Tidn Hdng t20hii. Bdc Glang difa ndng .sdn chat lugng cao den ve'n ngifdi ddn Thd dd. Bdo Nhdn ddn, so ra ngd} 01/12/201^.
5. Sy Quyift (2019). Sdng gid tri cho nong sdn chu lUc. Bdo Biic Gicing. website baobacgiang. vn 6 \\\h^iichitps://tikhuyencemg.bacgiimg.vo\-\ii/
260 So 1 -Thang 1/2020
KIIIH DOANH
7 ['v ban.'. Itdn ddu ilnh Bdc Glang. Quyel dinb ve viec phe duyet danb muc cdc sdn phdm ndng sdn chu luc. ddc rnflii;. liem ndng linh Bdc Giang ndm 2017. bnps:7/lhuvienpbapluat.vn/van-ban/Linb-vuc-kliac/Quyel-dinli-l5l7- Q[}.CBND-20l7-Danh-inuc-san-pliatn-nong-san-cbu-luc-dac-lning-Bac-Giang-36l043.asp.v
Nga) nhSn bai: 21/9/2019
Ngii> phan bi^n danh gia va si^a chifa: 1/1/2020 Nga) chS'p nhan dang bat: 11/1/2020
Tliong tin Idc gid:
SGV\i.f* VAN TUAN
\'i^n Kl^'m sat nhSn dan tinh Bdc Giang
MAIN CHALLENGES FOR THE TRADE PROMOTION OF BAC GIANG PROVINCE'S MAIN
AGRICULTURAL PRODUCTS
• NGUYEN VAN TUAN People's Procuracy of Bac Giang Province
ABSTRACT:
In order to sell products effectively, especially to export products, trade promotion is an indispensable activity. This article presents some solutions to ensure a stable consumption for main agricultural products of Bac Giang Province, helping farmers feel secure in doing agricultural activities.
Keywords: Trade promotion, key agricultural products, farmer, Bac Giang Province,