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Thư viện số Văn Lang: Global Business Strategy: Multinational Corporations Venturing into Emerging Markets

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Nguyễn Gia Hào

Academic year: 2023

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List of Figures

Fig. 1.1 GDP of Japan, the US, China, and India (USD in billions) ... 4 Fig. 1.2 UN population estimates (in order of highest

population as of 2010) ... 5 Fig. 1.3 Global business strategy for developing nations ... 7 Fig. 1.4 Trends in exchange rates and overseas revenues ... 9

Fig. 1.5 Subsidiaries by country and year of establishment ... 10

Fig. 2.1 SWOT analysis ... 24

Fig. 2.2 Is China a market or a factory? ... 29

Fig. 2.3 AAA framework ... 31

Fig. 2.4 Porter’s value chain. The integration of procurement

and logistics, procurement, and logistics ... 32

Fig. 2.5 Activities of overseas entities by corporate function ... 34

Fig. 2.6 I-R Grid ... 35

Fig. 2.7 Comparison of corporations in Japan, the US,

and Europe in I-R grid ... 36

Fig. 3.1 Per capita GDP in U.S. dollars (developed countries) ... 42

Fig. 3.2 Per capita GDP in U.S. dollars (developing countries) ... 43

Fig. 3.3 Changes in shares of GDP (in nominal U.S. dollars) ... 46

Fig. 3.4 Changes in per capita GDP ... 48

Fig. 4.1 Per capita GDP of China and India ... 60

Fig. 4.2 Inward foreign direct investment of China

and India (billions of dollars) ... 61

Fig. 4.3 Share of value added by type of ownership

among Chinese manufacturers ... 69

Fig. 5.1 Product architectures and business models ... 85

Fig. 6.1 Map of Neemrana Industrial Park and surrounding area ... 94

Fig. 6.2 Map of DMIC and High-Speed Railway ... 97

Fig. 7.1 Comparison of business transaction types ... 111

Fig. 7.2 Structure of PPP (Public Private Partnership) ... 114

Fig. 7.3 Risk sharing between public and private entities ... 116

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Fig. 8.1 Hydraulic excavator ... 124

Fig. 8.2 Structure of HCMC and its subsidiaries ... 129

Fig. 8.3 Global demand for hydraulic excavators (units: in thousands) ... 131

Fig. 8.4 Chinese demand for hydraulic excavators (units: in thousands) ... 132

Fig. 9.1 4Ps of Marketing ... 142

Fig. 9.2 Share of volume zone in China and India ... 146

Fig. 9.3 Disposable income distribution in China and India (2011) ... 148

Fig. 10.1 Structure of Shiseido group companies in China (as of 2012) ... 164

Fig. 11.1 Number of foreign subsidiaries and R&D facilities by year of establishment ... 174

Fig. 11.2 Types of R&D internationalization ... 176

Fig. 11.3 Typology of overseas R&D activities ... 181

Fig. 11.4 Sales destination of products designed in emerging nations ... 185

Fig. 12.1 Trend of R&D/Sales by ownership type ... 193

Fig. 12.2 External R&D expenditures/total R&D by ownership type ... 194

Fig. 12.3 External R&D expenditures/total R&D by home country ... 197

Fig. 12.4 Attractiveness of FDI destination by host country ... 199

Fig. 12.5 Evolutionary model of overseas R&D activities ... 205

Fig. 13.1 R&D/GDP by country (%) ... 219

Fig. 14.1 Locations of major car manufacturer in India ... 238

Fig. 14.2 Price range of car by model in India (As of 2010) ... 240

Fig. 15.1 Comparison of organization of global corporations ... 250

List of Figures

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List of Tables

Table 2.1 CAGE analysis: favorable conditions of China

and India for US fi rms ... 27

Table 3.1 IMD World Competitiveness Yearbook indices ... 51

Table 3.2 Rankings of Japan, the U.S., and China (2013) ... 52

Table 4.1 Major politics and economics events in China and India ... 62

Table 5.1 Comparison of product-centric and service-centric models ... 80

Table 8.1 Global construction machinery manufacturers’ revenue (fi scal year 2011) ... 122

Table 8.2 Hitachi Construction Machinery’s revenue by region ... 122

Table 8.3 Development of Hitachi Construction Machinery (China) ... 125

Table 9.1 Product and market matrix ... 139

Table 9.2 Example of market segmentation ... 140

Table 9.3 Matrix analysis of customer needs and technology competitiveness ... 149

Table 10.1 Development of Shiseido Company Ltd. ... 157

Table 10.2 Shiseido’s revenue by division and region (units: in JPY 100 million) ... 159

Table 10.3 Shiseido’s operating margin by division and region ... 159

Table 10.4 Shiseido’s major businesses and subsidiaries ... 159

Table 10.5 Development of Shiseido in China ... 163

Table 10.6 Shiseido’s brand in China by channel type (as of 2012) ... 165

Table 10.7 Prices of main products by Shiseido in China (as of 2009, in RMB) ... 166

Table 10.8 Profi tability of global cosmetics manufacturers (units: USD million) ... 168

Table 10.9 Shares of global cosmetic manufacturers in global market (%) ... 169

Table 10.10 Shares of global cosmetic manufacturers in Chinese market (%) ... 169

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Table 11.1 Overseas R&D facilities by region and industry ... 176

Table 12.1 Comparison of R&D-related indices ... 195

Table 12.2 Number of patent applications by fi rms (USPTO patents) ... 200

Table 13.1 R&D share by sector (%) ... 219

Table 14.1 Suzuki overseas investments ... 225

Table 14.2 Financial performance of Suzuki Motors ... 226

Table 14.3 Number of passenger vehicle sales by region (units: in thousands) ... 227

Table 14.4 Financial performance of Maruti Suzuki ... 230

Table 14.5 Development of Maruti Suzuki ... 231

Table 14.6 Number of production and sales by Maruti Suzuki ... 232

Table 14.7 Market size of automotives by country (units: 10,000s of vehicles) ... 235

Table 14.8 Sales volume by car segment in India ... 236

Table 14.9 Sales volume by manufacturer in India ... 237

Table 15.1 Comparison of overseas subsidiary by type ... 247

List of Tables

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