KINH NGHIEM XAY Dl/NG VAN HOA DOANH NGHIEP TLf MOT S6 DOANH NGHIEP TRONG NU'aC VA QU6C T^" - HAM Y
CHO DOANH NGHIEP TINH TUYEN QUANG
Nguyen Thi Kim Ngan
Trudng Dgi hpc Tdn Trao
Pham Thi Ngoc Ha
Trung tdm dich vu thuang mgi Hdng khong Npi Bdi Ngay nhan bai: 19/12/2019
Ngay nhan bai sua: 09/01/2020 Ngay duyet dang: 25/02/2020
Tdm tat: Vdn hoa doanh nghiep khdng dan thudn Id van hda giao tiip hay vdn hda kinh doanh md nd Id phdm chdt riing biit cua mpt to chuc, la cdch di ldm cho nhdn viin trd nen leu tu han. Mpt doanh nghiep mudn thdnh cong chac chdn phdi gin giir vd phdt huy vdn hoa doanh nghiip trd thdnh mpt truyen thong md tap thi nhdn viin diu ldm theo. Tgi mpt dia phucmg vdi nhieu doanh nghiep non tre nhu Tuyen Quang thi viec xdy dung vdn hoa doanh nghiip cdng trd nen cdn thiit. Bdi viet tap trung tim hiiu mpt so kinh nghiem xdy dung vdn hoa doanh nghiep tie cdc doanh nghiep trong nude vd quoc ti, ddnh gid chung vi vdn hoa doanh nghiep tren dia bdn tinh Tuyen Quang, tie do dua ra mpt so goi y cho viec xdy dung vdn hda doanh nghiep tgi tinh Tuyen Quang.
Tie khda: doanh nghiep, vdn hoa doanh nghiep, xdy dung vdn hoa doanh nghiep.
EXPERIENCES IN BUILDING CORPORATE CULTURE FROM SOME CORPORATES AT HOME AND ABROAD - IMPLICATIONS FOR TUYEN QUANG
PROVINCE
Abstract: Corporate culture is not only a communication culture or a business culture but it is the unique quality of an organization, a way to make employees more elite A business that wants to succeed must preserve and play into its corporate culture as a tradition that all employees follow. In a locality with so many young businesses like Tuyen Quang, building a corporate culture becomes more essential The paper focuses on getting to know some experiences from some enterprises at home and abroad in building corporate culture, making an overall assessment of corporate culture in Tuyen Quang province, thereby ofiering some suggestions for building corporate culture in the province. Tuyen Quang.
Key words: enterprise, corporate culture, building corporate culture.
Mgt doanh nghidp gidng nhu mpt cgng ddng Chinh vi vay, xay dyng van hda doanh nghiep thu nho. Mdi qudc gia co mgt ndn van hda dan chinh la ndn tang cho su phat trien cua doanh tpc khac nhau, mdi doanh nghidp cdng cd mdt nghidp, hiep hgi cac doanh nghiep, cho dat nude nen van boa eung tao ndn v&a hda doanh nghiep tuong ty nhu viec ehiing ta dang bao tdn van hda eua mdt dia phuang, mpt qude gia gidng nhu cac dan tpc, phat buy tinh hoa van boa dan tgc cgng dong cac dan tgc anb era cda dat nude, de gid eai "goc" ciia dan tde Viet Nam.
So 17 thang 03 nam 2020 83 Tap chi Tai chinh - Quan tri kinh doanh
Cum tii "van hoa doanh nghiep" duge nhae ddn rat nhieu tai Viet Nam ke tii ngay 26/9/2016, kbi Thu tudng Chinh phu Nguyen Xuan Pbiie ky quyet dinh sd l846/QD-TTg vd vide lay ngay 10/11 hang nam la "Ngay van boa doanh nghiep Viet Nara". Dieu nay da khang dinh duge tam quan trgng cua van hda doanh nghiep, dac biet la trong tbdi ky dat nude dang hpi nhap, tu do tbiic day viec xay dyng va phat trien van hda doanh nghiep tren mgi mat boat dgng, gdp phan tao ra mdi tmdng kinh doanh vdi tinh than phap luat la thugng tdn, de eao dao due trong kinh doanh, trach nhiem cua doanh nghiep vdi xa hpi, vdi dat nude va tao ra sy canh tranh lanh manh, tii do dong gdp cho su phat tiien ben vung cua dat nude va sy hgi nhap qudc te manh me.
xay dyng van hoa doanh nghiep chinh la viec xay dung Igi the canh tranh, Igi the thucmg mai cua doanh nghidp Viet Nam tren san chai toan cau hda.
Cung vdi xu the eiia nhieu dia phuang tren ea nude, Tuyen Quang eiing dang trong gia doan hgi nhap tren rapi ITnh vuc, trong do, vai trd ciia doanh nghiep dugc dd cao hang dau.
Viec lam the nao de doanh nghiep phat trien ben virng luon la eau hdi lam "dau dau" nhiing ngudi lam quan ly. Tuy nhidn, phai khang dinh rang, de doanh nghiep phat trien tbi ban than doanh nghiep can phai la mgt khdi gan ket, bdi doanh nghiep la tap hgp tu rat nhieu con ngudi cd su khae nhau ve nhan thuc, vung midn, quan he xa hgi, trinh do chuyen radn, tu tudng,... nen dd gan kdt doanh nghiep lai vdi nhau trong mgt moi tmdng lara viec da dang va phue tap nhu vay, doanh nghiep can xay dyng cho minh mot nen van hda dae trung.
Chi khi dd, doanh nghiep radi phat huy dugc tiem nang vdn cd cua cac ea nhan, tii do gop phan vao vide thyc hien mue tieu ehung. Thyc te, sy phat trien cila cac doanh nghiep tren dia ban tinh van chua tao ra sy but pha manh me do hau het cae doanh nghiep vua va nho tren dia ban tinh ehua thue sy ehii trgng tdi van de gan ket, phat trien con ngudi, day ehinh la yeu td cdt loi cua van hoa doanh nghiep.
1. Quan niem vd van hda doanh nghiep Theo td chue Lao dgng qudc td (ILO):
"Van boa doanh nghidp la sy tt-gn lan dac bigt cac gia tri, eae tieu ehuin, tiidi quen va tmyen thdng, nhirng thai dp ung xu va Id nghi ma toan bO ehung la duy nhat ddi vdi mpt td chuc da bidt". Van hoa doanh nghiep la cac hanh vi ling xd cua doanh nghiep, eua cac ea nhan trong doanh nghiep vdi khach hang, vdi cpng ddng, each ma radi ea nhan giao tiep vdi eae doi tac va vdi xa hdi. Van boa doanh nghiep cd cac gia ti-i cdt ldi khdng thg tach rdi khoi tam nhin eung nhu su menh cua doanh nghiep, do do, vide xay dung van hda doanh nghidp chinh la viee xay dyng cho doanh nghiep mot Igi the canh tranh va Igi thd thuong mai cung vdi do la ban sac rieng tien san chai hdi nhap qudc te khu vye va tbd gidi.
2. Kinh nghiem dung van hoa doanh nghidp trong nude va quoc te
2.1. Kinh nghiem trong nude Nhiing ngudi khai sang ra FPT ludn dinh hudng phat tridn tap doan la "Khoa hge cong nghe phai thay ddi dugc qudc gia va dem den sy bung thinh eho dat nude". Theo do, "nen van hda FPT" vdi phong each lam vide phu hgp vdi xu hudng toan eau hda, tien de cho mdt tap doan tidn phong trong ITnh vye xuat khau phan mem tai Viet Nam. Van hda FPT duge goi ggn trong 3 ehii "Tdn Ddi Ddng"
nghTa la: Tdn trpng ea nhan - Tinh than ddi mdi - Tinh than ddng ddi. Ci FPT, cap dudi cd the noi thang vdi ci-p tren, khdng phan biet vi tri eao thap, quan be than so. 0 FPT, nhan vidn ludn khdng ngung hpc hdi tu khach hang, doi tac va tu chinh nhiing ddng nghiep. 0 FPT, mpi thanh vien deu duge quan tam, giup dd, se ehia va eiing ddng tam hudng den mgt muc tieu ehung.
Vinarailk cdng la mgt trong nhung doanh nghiep da xay dung van boa doanh nghiep tai Viet Nam bieu qua. Cac noi lam vide cua Vinarailk ddu dugc son bai mau xanh va trang thd hien sy ddng nhat ti-ong logo, nhan hieu va khiu hieu cua Vinamilk. Tao nhan thuc vd tac
S6 17 thang 03 nam 2020 T^p chi Tai chinh - Quan tri kinh doanh
phong lara viec nghiera tiic vdi cae quy dinh, phong each, ddng phue lam viee gpn gang va sach se. Thai dp lam vide cua nhan vidn ludn phai than thidn, nhiet tinb va tam huydt. Tmdc khi cac nhan vien dugc tham gia lam vide chinh thue, Vinamilk se dao tao trinh dp chuydn mon ea ban, quy dinh va eae tac phong lam viec. Vinamilk cdn tap tmng dao tao ve lich su hinh thanh, cac cau chuyen vd sua va dinh dudng. Cac bai hgc lich su ve tmydn thdng tdt dep trong van hda doanh nghiep ciia Vinamilk deu duge lan tmydn.
2.2. Kinh nghiem qudc ti 2.2.1. Nhdt Bdn
- Xdy dung triit ly kinh doanh
Tat ca cae doanh nghiep tai Nhat Ban ddu ed tridt ly kinh doanh. Triet ly kinh doanh cua mdi doanh nghidp Nhat Ban tuy khac nhau nhung ddu hudng tdi rauc tieu chung la vi sy phat trien cua dat nude, mang den Igi ich chung cho xa hpi va vi hanh phuc cua ngudi dan. Co the khang dinh, tridt ly kinh doanh dugc cac doanh nghiep Nhat Ban coi la su menh eiia rainh.
Cac doanh nghidp Nhat Ban ludn mong mudn nhiing san pham ma minh lam ra phai dat chat lugng hoan my, dem lai nhirng trai nghiera tuyet vdi den vdi cdng ddng va xa bgi.
Vi vay, bg nd luc dong san xuat, nghien euu chuyen sau, kham pha nhiing nen tang cdng nghe tien tidn... de san xuat va cung cap eae djcb vu tieu chuan chat lugng cao, dem lai sy hai long cho epng dong.
Cd the ke den cac tridt ly kinh doanh tieu bieu nhu: Inamori Kazuo, nha sang lap hang dien tii khdng Id Kyocera, nha eo van cao nhat cua Hang cung cap dich vu mang vien tbdng KDDI va cung la ngudi "tai sinh" ra hang hang khdng Nhat Ban (Japan Airlines) ed tridt ly kinh doanh ndi tieng: "Vi ragt tuang lai hanh phue ea ve vat chat lan tinh than cho toan the nhan vien"; hay nhu Cdng ty Dien khi Matsushita cd tridt ly la: "Tinh than xi nghiep phuc vu dat nude" va "kinh doanh la dap iing nhu cau cua xa hgi va ngudi tieu diing" hoac
Cdng ty Sony la: "Sang tao la li do tdn tai cua ehung ta"...
- De cao su tu te
Tu thap ky nay sang thap ky khac, khdng ehi tai Viet Nam ma d hau bet cac qudc gia tren tbd gidi, nhiing san pham dugc san xuat tai Nhat Ban ludn la sy lua ehgn ydu thieh nhat cua ngudi tieu dung. Tmdc khi thyc sy duge tiep xuc vdi dich vu Nhat Ban, ngudi ta tbich hang Nhat bdi chat lupng vugt ti-gi. Sau kbi cac dieh vu Nhat tham nhap vao Viet Nam bay cac thi tmdng qudc td, khach hang eon bat ngd ban nua bdi su uy tin, cdn trgng, an can trong vide kinh doanh va doi dai vdi kbach.Khdng chi thdng tin dung su that vd san pham dich vu ma ngudi Nhat se ludn dat Igi ich eua khaeh hang len tren bdt. Dd khdng ehi la mdt cau khau hidu, ma la nhan thuc tu trong mdi ngudi lam dieh vy, kinh doanh, san xuat d xu sd hoa anh dao nay. Tu nhan thue duge, hg se hanh dgng theo ma khong can phai duang cao khau hieu, hge thupc bai bgc ma dng ebii yeu eau hay midn eudng lara cho xong. Va do la ly do vi sao ehung ta ludn de dang bat gap hinh anh eae nhan vien cudi that tuai, cdi gap ngudi chao khach khi budc vao ragt cua bang Nhat, hay tham cbi la hinh anb ngudi lanh dao va nhan vien cui gap ngudi xin ldi khaeh hang hoae ngudi dan dii ldi do khdng hoan toan do ehinh hg gay ra...
2.2.2. My
Mac du ngudi My bau bet la dan di eu nhung d vung dat mdi, hg ty xay dyng cho minh ban sae van hda radi, trong do cd van boa doanh nghiep.
Van boa doanh nghiep cua Zappos - Hang phan phdi giay online ndi tieng nhat cua My duge the hien ngay td trong nhiing cugc tuyen dung nhan vidn. Ngoai vide tuyen ehgn nhirng ngudi cd nang lye, hg cdn rat chu trgng tdi viec xem xet dng cu vien cd phii bgp vdi van hoa eiia cdng ty hay khdng. 10 gia tri cdt Idi cua Zappos ludn dugc tham nhuan trong mdi nhan vien. Sy thang tidn raa bg cd dugc la ket qua tii viec hp vugt qua nhiing bai kiem tra ky
So 17 thang 03 nam 2020 Tap chi Tai chinh - Quan tri kinh doanh
nang, chiing minh nang lye lam viec ciing nhu su tien bd vugt bac cua minb trong qua trinh lam viec.
Vdi Twitter - Mang xa bgi toan cau tai My, ngudi ta lai cam nhan dugc sy than thien va mdi tmdng lam viee ludn day sue sdng, mdi ea nhan lam vide tai day deu dugc tmyen cam hiing tu muc tieu cung nhu tara nhin eiia cdng ty. Nhan vien eua Twitter ludn eho rang bg dang duge dong gdp eho mgt cdng ty cd the tao nen nhiing thay ddi tren toan the gidi. Do dd, khdng cd nhan vien nao cua Twitter rdi bd cdng ty khi hp chua hoan thanh xong cac cdng vide va nhiem vu tai day.
3. Ham y cho doanh nghiep tinh Tuyen Quang
3.1. Bdnh gid xdy dvmg van hda doanh nghiip tgi Tuyen Quang
cac doanh nghiep tai Tuyen Quang hidn nay da xay dyng dugc nen tang cho van boa doanh nghiep, dd la:
- Doanh nghiep da xay dung dugc tm sd ridng, cac phong ban dugc bd tri bgp ly, tao mdi tmdng lam vide thuan Igi.
- Doanh nghiep da xay dung dugc mgt sd ngi quy, quy tac ndi bd, co nhidu doanh nghidp con ed ddng phuc cho nhan vidn, dieu nay da the hien su ehuyen nghiep trong kinh doanh.
- Doanh nghidp da td chuc dugc cac Id hpi, bgi nghi cho nhan vien trong eae dip quan trgng, day la dip de nhan vien dugc giao luu va gan ket.
- Mgt sd doanh nghiep da xay dyng dugc slogan giiip dinh hudng phat tridn trong cae boat dgng.
Doanh nghiep da xay dyng dugc su menh, tam nhin va xac dinh dugc dinh hudng phat tridn.
- Doanh nghiep cd ehe do phuc Igi eho nhan vien va duy tri bang nam.
- Hoat dpng phat trien ngudn nhan lye cung dugc chu trgng vdi viec eu di dao tao, bdi dudng tai cac ea sd giao dye dao tao trong nude.
Tuy nhien, viec xay dyng van hoa doanh nghiep cua cac doanh nghiep tren dia ban tmh Tuyen Quang van cdn mdt sd ban ehe, cy tne.
- Sy nhan thuc vd vide xay dyng van boa doanh nghiep trong tap thd can bd nhan vien chua cao. Lanh dao doanh nghidp du tridn khm xay dyng van hda doanh nghiep nhung ehua nam ro duge vai tro eung nhu y nghTa quan trpng cua no trong viec phat tridn doanh nghiep.
- Cac boat dpng tao dyng van hda doanh nghiep dugc thye hien ragt each ridng rd, khong cd tinh he thdng, khdng cd trinh tir cu thd, eae boat dgng ehua thu hut duge su tham gia eua toan tbd nhan vien ma mdi chi dung d viec tham gia cua cac can bd quan ly.
- Trong viec xay dyng van hda doanh nghiep chua cd sy phdi hgp gida cac bO phan va ca nhan, chua cd su phan bdi va dieu chinh hanh vi nhan vidn. Xay dyng van hda doanh nghiep thidu su ddng bp va didn ra khdng thudng xuyen.
Nhidu doanh nghiep chua xay dung dugc slogan, logo, website hay ddng pbyc va the nhan vien dd tao phong each rieng, van hoa rieng.
Tam nhin, su menh cua doanh nghi?p ehua lan rgng ddn toan the nhan vidn, chi dung lai d ban lanh dao doanh nghidp.
3.2. Bdi hgc rut ra chodoanh nghiep tinh Tuyin Quang
- Tinb ddng dang va tiach nhidm eiia ngudi lao dgng ddi vdi doanh nghiep. Hai yeu td nay dugc the bien ro trong Tap doan FPT va Vinamilk. Vdi FPT, nguyen tae ddng dang khidn cap ti-en va cap dudi khdng qua xa la, tao ra khoang each; thay vao dd ea lanh dao va nhan vien coi nhu ddng nghiep eung lam viee, eung trap ddi vdi muc dich cap nhat ddng gdp cho cdng ty. Cdn ddi vdi Vinamilk xay dung tinb trach nhiem xa hdi giua doanh nghiep vdi mdi hirdng giua cdng ty va ngudi lao ddng.
Ngudi lao dgng phai hieu tmyen thdng cua cdng ty va eong ty ludn tao ra mdi tmdng tdt nhat ebo ngudi lao ddng cdng hien.
Sd 17 thang 03 nam 2020 Tap chi Tai chinh - Quan tri kinh doanh
- can xay dyng rieng mdt tiidt ly kinh doanh cho mdi doanh nghiep. Triet ly nay duge coi la kim ebi nam, la ndn tang tu tudng de dinh hudng eho mgi thnahf vien trong doanh nghidp thye hien theo cung nhu mue tidu boat ddng eua donah nghiep sudt ddi phan dau theo tiidt ly nay. Thuc te dieu nay da giup cae doanh nghiep ludn di diing hudng vdi tdn chi ban dau da dua ra. Dien binh la cac cdng ty Nhat Ban nhu Japan Airlines) cd triet ly kinh doanh noi tidng: "Vi mgt tuomg lai hanb phiic ca ve vat chat lan tinh than eho toan the nhan vien"; bay nhu Cdng ty Dien kbi Matsushita CO triet ly la: "Tinh than xi nghidp phuc vu dat nude" va "kinh doanh la dap ung nhu cau eua xa hgi va ngudi tieu dung" hoac Cdng ty Sony la: "Sang tao la li do tdn tai cua chung ta".
Chinh triet ly kinh doanh nay tao nen ban sac ridng eho tung doanh nghiep. Day la mtj kinh nghiem nit ra rat ed y nghTa vdi doanh nghiep tinh Tuyen Quang.
De cao dao due kinh doanh eiia doanh nghiep. Dau biet rang rauc dich tdi thugng eua kinh doanh la Igi nhuan nhung khdng vi the ma cha dap, ma vi pham cac quy tac ve dao diic trong kinh doanh. Dd la sy td te, la trach nhiem vdi xa hgi vdi khaeh bang.
Dieu nay duge nit ra tu cac doanh nghiep Nhat Ban rat biiu ich. Day chinh la didu tao ndn uy tin chat lugng cho bang boa eua Nhat Ban tren toan the gidi. Doanh nghiep de cao su tu td, dga due ddng nghTa vdi vide dam bao chat lugng, an toan va tham my, de cao Igi ich cua khaeh hang. Nhiing didu nay dam bao su tdn tai, phat trien ben viing cua doanh nghiep. Bai hge nay cac doanh nghidp Tuyen Quang can tham nhuan de dinh hudng cho doanh nghiep ngay tii dau eo tdn chi hoat dpng vua dam bao Igi nhauanj vua dam ba Igi ochs eiia khaeh hang. Do chinh la chat lugng san pham ludn duge quan tam dau tu va cai tien.
- Hda qudn giira Igi ich cda ngudi lao dgng vdi Igi ich cua doanh nghiep. Sy gan ket nay giup cho ngudi lao dgng cd traeh nhiera, lam viec cho doanh nghidp nhu cho ban than. Dieu nay giup ngudi lao dgng lam vide hang say,
can man, giup tang nang suat va hieu suat lao ddng len nhieu lan ma khdng can eo eae quy djnh ha fkhawes giam sat nhan vidn lam vide.
Cu the nhu cdng ty Twitter cua My ludn tao ra su hung khdi cho nhan vien lam vide. Su bung khdi nay khien eho rat it nhan vien rdi bo cdng ty khi hp chua hoan thanh cdng vide.
3.3. Ham y cho doanh nghiep tinh Tuyen Quang
Trong tbdi ky hpi nhap, de eae doanh nghidp tinh Tuyen Quang ngay mgt viing manh thi dieu dau tien ma cac doanh nghiep can quan tam do la xay dyng va phat huy van hda doanh nghiep nham giai quyet mdi quan be cua ea nhan vdi ea nhan, ca nhan vdi lanh dao, ea nhan vdi doanh nghiep, doanh nghiep ngi tinh vdi ngi tinb, ndi tinh vdi ngoai tinb, npi tinh va nude ngoai... tren nen tang Igi ich va mue tieu, quyen Igi va trach nhiem...
De lam dugc dieu nay doanh nghiep can tien hanh phd bien ve van hda doanh nghiep tren cac kenh khac nhau: nhora facebook, nhdm zalo hoac trong cac budi hgp, hgi thao, chia se kinh nghiem... Vide ban hanh cac van ban ve van hoa doanh nghiep, quy tac iing xu. Dac biet, mdi doanh nghiep can tmydn ba kidn thuc ve su menh va gia tri cdt loi ciia minh tdi toan the nhan vidn. Cae doanh nghiep nen dua ndi dung ve van hda doanh nghiep trd thanh ngi dung bat budc khi tuyen dung, thang chue hoac tang luang. Ben canh do, doanh nghiep can thudng xuydn cd su danh gia ve van hda doanh nghiep eua minh d muc do nao dd tu do cd ke hoach dieu chinh sao cho phu hgp va dat hieu qua eao.
Ddi vdi cac doanh nghiep ehua eo logo, slogan hoac website can thyc hien ngay viec thidt ke bdi day la nhirng san pham dac tmng thd hien hinh tugng cung nhu dinh hudng ma doanh nghiep se hudng tdi trong tuang lai.
Didu nay cGng rat cd Ipi trong vide quang ba thuang hidu, hinh anh cua doanh nghiep trong cpng ddng dan cu va ddi tac, khach hang.
Trang phuc cua doanh nghiep ciing la didu ma chiing ta can chii y. Mdt doanh nghiep co trang phue rieng se tao dugc hinh anh chuyen nghidp va phong thai tu tin cung nhu ban sac
So 17 thang 03 nam 2020 Tap chi Tai chinh - Quan tr| kinh doanh
ridng CO, dieu nay dugc lam rat tdt d cae ngan hang ed phan thuang mai cung nhu eae nba tmyen thong, nha mang.
De binh thanh van hda dac trung tbi mgt dieu khdng the thieu dd la doanh nghiep cin xay dyng duge ehuan myc van hda eua minh Tbdng qua chuan myc nay, doanh nghiep cdng se dieu chinh dugc hanb vi cua mgi thanh vien theo dinh hudng boat ddng. Chuan myc nay cd the bao gdm nhiing ngi dung sau:
- Van boa iing xd trong doanh nghidp: cip tren vdi cap dudi, cap dudi vdi cap trdn, giiia cac ddng nghiep, van hda trong gid lam viec...
- Van hoa iing xu ngoai doanh nghiep: giua doanh nghiep vdi khach hang, giiia doanh nghiep vdi ddi tac, giua doanh nghiep va doanh nghiep...
- v a n boa an mac, gid lam viec, an toan lao dpng...
Mdt dieu khdng tbd khdng nhae den do la doanh nghiep can xay dyng gia tri van hda doanh nghiep, cu thd:
- Xay dyng niera tin cua nhan vien vao tam nhin va sii menh cua doanh nghiep.
- Tang eudng nhan thdc eua nhan vien ye vide dat Igi ieh cua tap tbd, cua doanh nghiep len bang dau.
- Xay dyng tinh thin ddng ddi, tinb doan ket, sy quan tam, ehia se giua nhan vien trong doanh nghiep
- Van boa doanh nghiep eoi trgng sy phat trien eua eon ngudi, liy eon ngudi lam goc.
Ngoai ra, van hda doanh nghiep khdng ndn dung lai d vide cbi ed tap the nhan vien doanh nghiep biet den ma can duge truydn ba ra ben ngoai ddn cac khach hang, ddi tac... Viee tmyen ba van boa doanh nghiep ra doi tugng ben ngoai ehinh la mgt hinh thuc nang cao binh anb, thu thut sy quan tam va ldi keo su bgp tae. Dong thdi, vide truydn ba ra ben ngoai eung gidng nhu co them mpt kenh phan bdi de cpng ddng xa hgi va ddi tac, khach hang xem xet doanh nghidp da thyc bidn dung nhu van hda doanh nghiep, la each dd doanh nghiep ty hoan thien van hoa cua minh dd nang tim bdi nhap, day cdng la dieu ma eae ddi tac nude ngoai quan tam khi ed y dinh hgp tac vdi bat ed m^t doanh nghiep Viet Nam nao.
Tai lieu tham khao
[I] Dd Thi PbiHoai (2011), Gido trinh Vdn hoa doanh nghiep,Nxh Tai Chinh, Ha Npi;
[2] bttp://tapebitaichinh.vn/ngbien-cuu~trao-doi/trao-doi-binh-luan/giai-pbap-xay-dung- van-hoa-doanh-ngbiep-viet-nam-106968 .html;
[3] https://let.vn/vi/blog/xay-dung-van-hoa-doanh-nghiep-yeu-to-quyet-dinh-su-tmong-ton- eua-doanb-nghiep;
[4] http://tapchitaicbinh.vn/nghien-cuu-trao-doi/raot-so-giai-phap-dot-pba-de-xay-dung-van- hoa-doanb-ngbiep-3 00792. html;
[5] https://kynabiz.vn/bai-viet/giai-pbap-xay-dung-van-hoa-doanh-nghiep-tboi-ky-hoi- nhap.btml.
So 17 thang 03 nam 2020 Tap chi Tai chinh - Quan tri kinh doanh
