iCdiHOIjCHd tAC NHAlCUNG GAI*
Dliiri Vii T l M ( THONG q - ;
Ben canh nhiing thaeh thuc ve viee dam bao tmy nhap hay kha nang quan iy. thi DQ heu lon (Big Data) la nguon thong tm quy 0a 0up cho cac to chuc/doanh nghiep dua ra nhiing quyet dinh chmh xac, ddng th&i diem va dimg chd. V&i cac nha cung cap dieh vu tniyen thong (CSP), Big Data dem lai nhQng ea hoi de duy tn va phat tnen ben vQng trong tuong lai
sy* B U N G NO DUT L I E U
Big Data la thuat ngu dimg dd chi mdt tap hop du Ueu rat ldn va phuc tap vdi kich cd dang tang lfin timg ngay. Nguon du heu nay duac tao ra tit Intemet, dien thoai di dong, cac thiet hi thdng minh va img dung xa hdi... No chira toi hang tan thong tm quan ttong tten nhieu linh vuc tii kmh te cho den nghien cim khoa hoc.
Nam 2010, CEO Google - Enc Schmidt, cong bd the gidl tao ra 5 exabyte du heu tiong 2 ngay, va bay gio con sd do cd the tang gap ddi. Chimg ta khdng chl tao ra du Ueu ma cdn dang chiem giii nd 6 mdt tdc do chua timg co, ddu tien la thdng qua cac
trang web va bay gio la thdng qua cac img dung dien thoai di dong va cam bien ma chimg ta da, dang va se su dung.
Theo nghien cim do IDC thuc hien nam 2014 c6 ten "The Digital Umverse of OpporUinities: Rich Data and the Increasmg Value of the Intemet of Things", su xuat hifin cua cdng nghfi khfing day, cac san pham thfing minh... dang dfing vai trd la tac nhan quan trong lam gia tang dit Ueu trfin toan cau, Ciing vo: su mo rdng cua Vii tm sd la su tang tmdng du lieu til Intemet ket noi van vat loT (Intemet of Thing). Uoc tinh, loT se gop phan lam cho vu tm so
48 I
TAP CHI CNTT & TT KY 2 ( 7 . 2 0 1 5 )C O N G N G H E - G I A I P H A P
Nam 2 0 2 0 , khdl lupng dii lieu tren toan cau uoc tinh dat 4 4 Zettabyte.
(NgutSnDC)
tang gdp dfii sau mfii nam tii nay ddn nam 2020 va gdp 10 ldn trong glai doan 2013-2020, tiie tang tii 4,4 ty GB lfin 44 ty GB.
NHUDNG c a H O I TCT B I G D A T A Lupng dit Ufiu duac tao ra va thu thfip ngay cang nhieu vd cimg vdi dfi la khdl lugng dii Ufiu huu ich cilng dang gia tang. Theo udc tinh ciia IDC. tdi nam 2020, 33% du Udu trong vu ttu sd (hon 13.000 exabytes) se Id ngudn dil Ueu cd gia tii ndu duge danh ddu va phan tich. Do do, su tang trudng nhanh chdng cua dli Ufiu cimg vfii nhung cai tidn tiong ity thugt phan tich dii lidu hira hen mang ddn nhirng ea hfii cho cac nha eung cdp dich vu tmydn thfing (CSP) frdn todn cdu.
Mfit nghifin ciiu mdi day vd Big Data tten toan cau elu ra, 83% cde efing ty tmydn thfing ddng quan didm eho rang Big Data cfi tidm nSng dd cung cap mdt ngudn 0d tn quan frgng cho doanh nghidp [2].
Sgu day la ba each ma dil; Udu vd phan tich dtt Ufiu cfi thd nfing eao gia tri eho cac CSP:
Nang cao t r a i n g h i | m khach hang Vfii vific phan tich theo chidu rdng va ehieu sfiu Clia dir Udu - eho du dfi la dfl Ufiu thu thap ttong nfii bfi ciia doanh nghigp hoac bfin ngoai tii phuong tifin tmydn thdng xa hfii, cam bien, hoac cac ngudn khac - doanh nghidp cd thd dat duoc cai nhm sau sde hon vd nhflng mong mudn, nhu cau va mong dgi cua khach hang.
cac CSP CO thd su dung ky thuat phan chia dfl Ufiu dd danh gia khach hang eua hg mfit each chi tidt.
Qua dd, cfi duoc thfing tin dd phat trien va cung cap cac dich vu ed tinh ea nhan hda cao theo so thich Clia khach hang. Trong thuc te, mdt sd CSP hifin dang phan tich dfl Ufiu vd vi tri va thidt bi khaeh hang nhdm tim hieu ky hon thdng tm giiip cho vific tnen khai cung cdp hidu qua nhung dieh vu thoi gian thuc chat lugng cao. Vi du, cac CSP hoan toan cd the len kd hoach dd cung cap 2 gdi dii Ueu khac nhau cho 2 ddi tugng la nguoi ham mfi thd thao va nguoi yeu thieh dien anh.
Ngoal ra, tir nhflng dii Ueu thu thap dugc, CSP ciing cd the xac duih nhung khaeh hang nao cd nguy ca
TAP CHI CNTT & TT KY 2 ( 7 . 2 0 1 5 ) I 4 9 |
CONG NGHE - G I A I PHAP
rdi bo dieh vu cua mmh. Nhd nhflng thdng tin nay, cac CSP cd thd xay dung ehldn lugc dfl Ufiu theo nhu eau Clia khaeh hang, vi du cung cdp gdi du Ufiu giup cai thidn chat Iugng frai nghifim, de gifl chan khach hang ciia minh.
Tdng cUdng hieu qua hoat dong Trdn toan cdu, nhu edu su dung difin thoal thfing minh va cac thidt bi dl dfing khae van tidp mc tang cao, dang lam gia tang ap lire lfin ea sa ha tdng cua nhidu CSP. Nhung vdn dd vd ehdt luong mang hay mang bj ngimg boat dfing ed the xay ra do su gia tang nhu cau su dyng cac dich vu am thanh va hinh anh. Vi thd, eae CSP dang phai nd lue tim kidm nhflng 0ai phap dd ddi phfi vol tinh ttang nay.
Phan tieh tii du Ufiu lfin cfi the la mdt gial phap dd giai quydt nhung thach thtic nay. Bang each phan tieh each thuc va thoi gian khach hang su dirng cac thidt bj khae nhau, eae CSP dfi dang xac dinh cac khu vue va thoi gian cao diem ma eo sd ha tang eua hg dfi bl tdn thuang.
Nhiing hidu bidt vd dfl Ufiu cQng cfi thd dugc su dung dd nang cac tinh hifiu qua cua eae quyet dmh d mue dfi ngudi dung cudi dd giiip CSP tdi uu hda tai nguyfin mgng ciia hg va giam thidu chi phi ddu tu/
chi phi van hanh mang. CSP cd thd sir dung nhung thfing tin thu thgp de t\x vdn cho Itiiaeh hang dua ttfin nhflng thdi quen cua ho. Vi du, khuyen khaeh hang khfing nfin su dung eac dich vu dfii hdi bang thdng eao vao nhirng gifi eao diem dd cai thign vific su dung tai nguyen mang.
Tao ra nguon doanh thu mdi
Khai thac ngudn du Ufiu khaeh hang se md ra eo hfii doanh thu moi cho cae CSP. Nhflng hidu biet sau sdc ve khach hang cd the dem lai nhung gia tri rat ldn cho eac td chiic tifin mol linh vuc. Chang han, nhu doaiih thu tir su hgp tac voi eac nha ban le ttong vifie tmydn thfing nhflng thdng difip quang edo nham mue tifiu dua tren nhiing thfing tin du Ufiu
vd thoi quen eua nguoi tifiu dimg.
Ngoai ra, cac CSP ed cahfii dd tao ra ngudn doanh thu mdi thdng qua vific tao ra cac dich vu kdt ndlJ va ky thuat sd, chang ban nhu nhung dich vu kdt ndi nha, xe, tda nha hoac nhan vifin. Bang each t§n dung du Ufiu giao tidp gifia cac may mfic vdi nhau M2M (machine-to-machine) va ap dung nhting hidu j biet da dugc phSn tieh, cae CSP cd the thiet lgp cac md hinh kinh doanh mol va eung cdp eac dich vu ky thugt sd mdi tfii cfing ddng khach hang cua minh. Vi du, vol dich vu "cormected vehicle", CSP cung edp nhflng thdng tm tire thdi ve luu luong giao thdng hay cac ttam dich vu ttfin tuydn dudng eho cac lai
KET L U A N
Cfi thd thdy, nganh cdng nghigp vidn thfing tdc dong tdi mgi khia cgnh cua cufic sdng sd va tmy cap dii: Ueu ldn cd thd fra thanh huydt mach tgo ra gia tri mfii cho nganh cfing nghifip nfiy. Do dfi. Big Data duoc xem nhu la mdt ngudn tai nguydn mang lai nhieu ca hdl cho eac CSP. Viee tim hieu nhiing thfing tin thdi gian thuc se giiip cac CSP thiic ddy tang tradng doanh thu. chi phi hidu qua va giam nhflng bidn ddng vd thufi bao. Vi the. tgn dyng nhirng tiem nang tii dfl Ufiu lon la mfit ttong nhiing gial phap quan frgng dd cae CSP duy tri vi tri ttong thi tmdng canh franh ngay cang khdc lifit.
BN Tai lieu t h a m khao
[1], http://www.emc.com.
[21. http-.//telecans.com.
[3]. http://www.k(iTi^ets.com.
[4]. http://wikibon.org
[51. TTie Big Data Maket Report 2015 - 20 - Opportmities, Challenges. Strat^ies, kxJusby Verttals and : --.z^r-.ts www pmewswire.com.
5 0 TAP CHI CNTT & T T K Y 2 ( 7 . 2 0 1 5 )
