I DOANH NGHIEP / DOANH NHAN
Minh Phu: Khep km chuoi san xuat, day manh khai thac thj tixpang noi dja
KHEP KIN TOAN BO C H U 6 l SAN XUAT DA MANG LAI NHIING LOI THE KHONG HE NHO CHO CONG TY CP TAP OOAN THUY SAN MINH PHU (MINH PHU), BEN CANH o 6 CONG TY BAY MANH KHAI THAC THI TRU'ONG NOI DIA. NHU'NG CHU TRU'ONG NAY DA DANH DAU B U O C PHAT TRIEN TOAN DIEN CUA MINH PHU.
Minh Phu cho bie't; "Do la mink chimg glii nhan qud trinh nd lite khong ngimg ciia toan the cdn bg, cong nhdn vien cua cong ty. Viic dat duac chiing nhan BAP 4 sao ia su khing djnh uy tin va chat luang con torn Minh Pitu noi rieng cung nhu nganh torn ca nuac noi chuni Su kien ndy ciing mang lifi ky vong con tdm Viet Nam se ngdy mpt •phai trien, khang dinh duoc vi thi'va iQO dung duac uy tin, hinh dnh tot d^
cua minh tren thi truang thi'giai".
Trong nd Igc khep kin toan bp chuoi san xua't, Minh Phu da lan lugt thanh l^p cac cdng ty thanh vien nhu Cdng ty Nudi trong Thiiy san Minh Phu - Kien Giang Cdng ty Nudi trong Thdy san Mirih Phu Lpc An (Ba Ria- Viing Tau); Cty CP Thiiy san Mmh Phii Hau Giang, Cdng ty San xuai gidng Thuy san Minh Phu.... Vol sg xua't hien ciia nhiing cdng ty thanh vien, Minh Phu da khep kin toan bp chudi san xuat tii cung ling con giong sgch, thiic an, cac san pham vi sinh pW vg nudi vdi mgc dich kiem soat chat che du lugng khang sinh,vi sinh trong qua trinh nudi va dw bieh XK.
Khdng dimg h khau kiein soat chat lugng i i nguyen 6ng Le VSn Quang - Cbii tick i-IDQT Cong ty
qua) nhan chimg nhan BAP do to chuc GAA tii
Khep kin chudi san xuat Trong bdi canh hdi nhap kinh te^ yeu cau ve ve sinh an toan thgc pham ngay cang trd nen khat khe. De dap ung dugc yeu cau nay, ddi hdi DN phai xay dgng qui trinh san xua't khep kin tir khau san xua't nguyen lieu deh che bieh xua't khau, kiem soat chat che dau vao ding nhu dau ra. Day dugc xem la hudng di tao nen thanh cdng cua khdng it DN thuy san nudc ta hien nay. Mdt trong nhung DN di dau trong phong trao nay la Cdng ty CP Tap doan Thiiy san Minh Phu.
Gan mudi nam qua, sau khi chuyen doi tir cdng ty gia dinh sang cdng ty co phan va niem ye't tren thi trudng chirng khoan, Minh Phil da tap trung ngudn
Igc xay dung va ap dung qui trinh san xua't khep kin tir khau san xua't tdm gio'ng sach benh, thuc an de'n nudi tdm thuong pham va che'bie'n XK.
Vdi chie'n luge dau tu nay, Minh Phii trd thanh mpt trong nhijTig DN dau tien trong ca nudc khep kin dugc toan bd chuoi san xua't va dugc chung nhan Nudi trdng thuy san td't (BAP) 4 sao do to chuc Nudi trdng thuy san toan cau (GAA) trao tang ,ciing vdi Cong ty CP Che bien Thuy san Ut Xi va Cdng ty CP Thuy san Sdc Trang (Stapimex).
Day that sg la tin vui khdng chi ddi vdi 3 DN nay, ma cdn dd'i vdi nganh thiiy san ca nudc. Ong Le Van Quang - Chu tich HDQT Cdng ty CP Tap doan Thiiy san
DOANH NGHIEP / DOANH NHAN I
lipu, md hinh khep kin ma Minh Phu dang ap dgng cung mang l?i mpt lgi iheiat ldn ma khdng phai DN nao ciing cd duoc, dd la tgo sg on dinh ve ngudn cung tdm nguyen lieu phgc vu cho che bie'n. Trong vai nam gan day, hpi chung tdm che't sdm (EMS) gay anh hudng ra't ldn tdi nguon cung cua cac nudc XK tdm ldn trong khu vuc va tren the' gidi.
Cac thi trudng tieu thu ldn khdng dugc dap ling du nhu cau ca ve khoi lugng va loai. Vi vay day chinh la thdi diem ma Tap doan Thuy san Minh Phii tan dung cac lgi the'canh tranh tir md hinh san xua't khep kin.
Sau thang dau nam nay, boat dpng san xua't kinh doanh ciia Minh Phii da dat dugc nhiing ke't qua rat kha quan vdi gia tri XK dgt 304 tripu USD, tang 73,5%, dong thdi Ipi nhuan udc dgt 400 ty, tang 680% so cung ky nam ngoai.
Day m^nh Ithai thac thj trirang npi dja
Con tdm mang thuong hieu Minh Phu da khang dinh duoc cho dung tren thi trudng the' gidi. Tuy nhien, tren thi trudng npi dia mgc du dupc danh gia la day tiem nang nhung ty trpng trong CO cau doanh thu hang nam tgi khu vgc nay rat han che'
vdi chi hon chgc ty ddng.
"Vai ddn so han 90 trieu ngieai vd mire sShg cua nguai ddn khong ngitng duac cdi thien nha thu nhap tang. Ban lank dao Cong ty dd xdc dinh ihi truang not dia Id mgt trong nhimg thi truang lan, day tiem ndng, cdn phdi day manh khai thac, thiic day tdng trudng doanh thu", dng Nguyen Trung Hie'u - PGD kinh doanh hang ndi dia cua Minh Phu cho bie't.
Tuy nhien, ding theo dng Hie'u, thgc te' kiii khai thac thi trudng trong nudc, DN cd the ggp nhiing khd khan nha^ dinh, tham chi la phuc tap hon khi XK.
Dd la tap quan, thdi quen tieu diing hang thuy san cua ngudi dan trong nudc, dau tien la ngudi tieu dung Vipt Nam hipn van ua chupng hang thiiy san tuoi song . Ben canh do, cac san pham thiiy san ddng Ignh chi duoc tieu thu chu ye'u qua kenh sieu tlii tap trung d cac tinh, thanh phd' ldn, chua cd kha nang xam nhap vao kenh tieu thu chu ye'u hien nay la cac chg truyen thd'ng.
Cac chg nay khdng dugc dau iu phuang tien bao quan san pham ddng Ignh. Neii dau tu thi gia ban se bi ddi len . Trong khi dd, viec dua san pham thuy san vao sieu thi la mot cudc canh tranh khd'c liet, bdi hau he't cac sieu thi deu nhan ban san pham
C6NG TY C 6 PHAN TAP DOAN THOY SAN MINH PHU T«n giao dich' MINH PHU SEAFOOD CORP 0|a chl: KCN ph\ftrnq 8, TP Cd Mau, tinh Cd Mau, linh Ca Mau Di$n thogi (*84) 780 3 838 262/3.839.391/3.820,044 Fax' (•84) 780 3 833 119/3.668 795 Email [email protected] Website: www.mintiptiu com
LTnh vi/c h09l d^ng NuAi (ring, chd bidn, xudt khdu tfim cdc loai EUcode DL145,DL734
Hd thdng qufin ly chdi luvng HACCP, BAR ISO 9001 2000. BRC, GlobalGAP
ra't han che vdi muc chi phi va chie't kha'u kha cao. Ngoai ra, DN cdn phai hr dau tu trang bi he thd'ng bao quan lanh rieng cho san pham, tix do lam tang gia ban, giam siic cgnh tranh. De giai quye't khd khan do, Minh Phii tich cue tim kie'm dd'i tac, md rdng kenh phan phd'i vdi muc tieu dua hang thiiy san ddng lanh de'n tay ngudi tieu dimg trong nudc vdi cha't lugng va gia ca hgp Iy nha't.
Gan day Cau lac bp DN cung cap hang thiiy san cho thi trudng ndi dia da dupc Hiep hpi Che' bie'n va Xua't khau Thuy san Viet Nam (VASEP) thanh lap. Vdi muc tieu phdi hgp, lien ke't hogt dpng cac DN de cung nhau nang cao chat lugng san pham cung cap cho ngudi tieu dimg npi dia va nang cao nang Igc tieu thu cho nganh. Minh Phu da tham gia cau Igc bp vdi vai trd la mdt trong nhiing thanh vien tich cgc va nang dpng nha't.
"Minh Phil dang tien hdnh nhung buac di, nhimg nghien citu nghiem tiic nhat venhu cau, thi hieu cita nguai tieu diing trong nuac, nhdm tim bien phdp thdm nhap vd phdt trien phii hap de gia tang thi phdn tieu thu ngi dia", dng Hieu cho biet vd khdng dinh: "Sdn pham thiiy sdn Minh Phii cung cdp cho thi truang ngi dia cung co ch&'t luang vd hinh thitc khdng thua kem gi hdng XK, gia cd hgp ly. Cdng ty ciing xdy ditng moi hen kel voi he thong cac kenh sieu thi dephdt triin san pham dam bdo chat heang cho nguai co thu nhdp cao vii voi gid cin dnili". •
Do Van Thong
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