ThUdng truong
Business
Asia-Pacitic Business MagazinpNhung dieu c a n biet d e t h a m n h a p t h | trudng b a n l e thuy
san Phap va Italia
Theo b a n d i e u tra do Globefish t i e n
h a n h t a i c a c d | a
d i e m b a n le n h u cho, s i e u th|, c a c c u a h a n g tien loi va c u a h a n g g i a m
g i a tai c a c t h a n h p h o g o m Paris, Marseilles (Phap) va Rome, IVIilan (Italia), t h | p h a n c u a c a c s a n p h a m thuy s a n d o n g g o i
c h i e m c h u a toi
1 0 % .
3
0 nam qua da chang kiln suf ra ddi va Idn manh ciia nhieu tap doan ban le vdi vai trd la nha phan phdi thufc phim d nhieu nadc phat triln. Qua trinh nay cung dang dien ra d nhieu qudc gia dang phat tridn. Nhieu tap doan ban le d My va Chau u md rdng pham vi hoat dong ciia ho sang cac nen kinh te cd tdc do phat trien nhanh chdng d Chau A, My Latinh va Chau Phi.Vai trd ciia cac tap doan ban le trong viec phan phoi thac pham tren toan c i u r i t quan trong, dac biet la ddi vdi cac nha san xuat ciia nhang nadc dang phat tridn.
Tai Phap va Italia, trong tong so 595 san p h i m cd xuit xii ta nhang nadc dang phat tridn, khoang 2 / 3 la cac san phim cd bao quan. Cac san pham ddng lanh chiem p h i n Idn, trong khi cac san pham adp da chiem chi khoang 3%. Nguyen nhan chinh la do khoang each dia 15'' giaa cac nadc dang phat trien va Chau u kha xa d i n tdi chi phi van chuydn bang dadng hang khdng qua cao.
Ca nga, ca cdm, ca sardine chiem thi phan Idn trong mat hang thuy san cd bao quan dadc nhap k h i u t a nhang nadc dang phat tridn. Mat hang chii dao la ca cdm va ca sardine. Maroc da din dau danh sach cac nadc dang phat tridn cung c i p thuy san cd bao quan cho Phap va Italia. Mac du cac san p h i m cd xuit xii Thai Lan chiem thi p h i n it hdn nhang r i t da dang ve mat hang gom ca nga, tdm va nhuyen the chan d i u .
Tdm la mat hang chiem thi p h i n idn n h i t trong phan mang thi trufdng thuy san ddng lanh. Mac du thong ke khdng bao gdm cac s i n p h i m tdm ddng lanh x u i t xii tU Chau A hoac My Latinh nhang daoc chd bien hoac ddng gdi d EU dang dude ban tai cac cuia hang ban le d Phap va Italia.
Ndi chung, da so san p h i m thuy san ciia nhang nadc dang phat tridn dadc ban tren thi trufdng ban le d Phap va Italia ddu sii dung nhan hieu ciia cac cdng ty cd tru sd tai nhang nadc Chau u. Cd the phan loai nhang cdng ty nay thanh 4 nhdm:
- Cac cdng ty da qudc gia
- Cac cdng ty san x u i t ciia Chau Au - Cac nha nhap k h i u Chau Chau Au - Cac nha ban le Chau Au
O Phap, cac san p h i m x u i t x\i tit nhang nadc dang phat trien
1 6 3 T H A N G - 7 / 2 0 0 3 s d 2 2 4
TONG HOP -PHtoTlCH-DPAO J ^
mang n h a n hieu ciia n h a b a n le Chau Au chiem 1/3. Trong khi do, tai Italia, cac s a n pham nay mang n h a n hieu cuia cac n h a san x u i t hoac n h a p k h a u ndi dia chiem g i n 2 / 3 tdng danh s a c h .
San pham mang nhan hieu ciia cac cdng ty da quoc gia, hoat ddng manh n h i t trong nganh ca nga, chiem chaa den 10% d ca Phap va Italia.
Thi p h i n cuia cac s a n p h a m mang n h a n liieu ciia cac n h a s a n x u i t d n h a n g n a d c dang p h a t tridn chiem 19% tai thi t r a d n g Phap va 7% tai Italia.
Vdi nhang thdng sd dilu tra, cd the nit ra mot so ket luan tham khao cho cac nha xuit khiu thuy san d nhang nadc dang phat trien:
- Thuy san xuit khau ciia nhang nadc dang phat tridn chaa miy xuit hien tren nhang phan mang thi tradng trong didm d Phap va Italia nha Ihuy san adp da ddng gdi.
- Sd ladng cac san pham gia tri gia tang ta nhang nadc dang phat trien tren hai thi tradng Phap va Italia cdn qua it di. Chi phi san .xuit va gia thanh san p h i m la hai nhan to chinh khien cac nha san x u i t han che gia
tang gia tri cho s i n p h i m .
- Cd qua it san pham mang nhan hieu ciia cac nha san xuat d nhang nadc dang phat trien tren 2 thi tradng nay. Dai da so cac san phim cd nguon gdc ta nhang nadc dang phat tridn dUdc ban ra tren thi tradng mang nhan hieu ciia cac cdng ty dat tai nhang nadc phat trien. Ddi vdi nhidu nha xuit khau, dac biet la nhang doanh nghiep vaa va nhd, viec cung ang cho mot thi tradng dadi nhan hieu ciia nha ban le, nha san xuit hoac nha nhap k h i u ndi dia cd the la each tiet kiem chi phi hieu qua nhit.
- Tham nhap vao thi trufdng Phap sd thuan Idi hdn ndu suf dung nhan hieu ciia nha ban le ndi dia. Trong khi dd, d thi tradng Italia, thi viec sii dung nhan hieu ciia cac nha san xuit trong nadc hoac cac nha nhap k h i u la lufa chon phu hdp hdn.
- Neu muon tim kiem doi tac la nhang chuoi ban le Idn, cac nha x u i t k h i u cd the lien he vdi nhang tap doan ban le Idn va mang tim qudc te n h a Carrefour, Metro cash&carry hoac cac ciia hang giam gia cd tieng n h a Lidl va Aldi.
Vinanct
KY 3 TMANO 7 / 2 0 0 B Bib 2 2 4 1 V