Phat trien
du ljch tinh Khanh Hoa theo htfdng ben vffng
LAI TI^N DlNH'
Khanh Hoa 1^ mdt trong nhitng tinh giau ti^m nang du lich vdi dilu ki^n ti^
nhidn, kinh ti - xa hOi h^t siJc thu$n ltfi. Nhifng nam qua, Khanh Hoa da thu hut diftfc nhilu khach du Uch gop phin phat triln kinh ti - xa hOi cua dia phtftfng. Tuy nhidn, hi§n nay du lich Khanh Hoa con co nhiing han ehi, do la cdng tac quan ly nha ntftfc do'i vdi m$t sd'ho^t dong kinh doanh dich vi^ du ljch, hoat dOng htfdng d i n du ljch, k^t c^u h^ ting phiJic vu du lich con b§ft c^p. D l phat triln du lich tinh Khanh Hoa theo htfdng b i n v ^ g , thtfi gian ttfi, c i n thtfc hidn nhilu giai phap ding bd.
THlrfC TRANG PHAT T R I I ' N DU LICH TINH KHANH HOA
Khdnh Hda Id mfit trong nhiftig tinh gidu tidm nang du lieh ttong ed nffde vdi didu kifin trf nMfin, kinh tfi' - xa hfii bet sffe thudn ldi. Vdi bd bien dai, nhieu vinh, ddo va bai tam ly tffdng, kM bdu fin hod, it kbac nghiet, nen Khdnh Hda co nhidu dieu kipn de phdt tridn ede hoat dfing du lich quanh ndm. Nhffng nam qua, Cang Nha Trang ehuydn doi efing ndng thanb Cdng hdnh khdeh va td bdp dieh vti di phdt tridn dich vu du lich eung vdi Gang Cam Ranh, San bay qudc td Cam Ranh da tao didu kifin phdt ttidn ngdnh du lich cua Tinh. Khanh Hda lai nam ttfin true giao ihfing ed dffdng sat, dtfdng bp nfin eo nhieu dieu kifin thudn ldi hdn ttong thu but khdch du iich ttong vd ngodi ntfdc.
Dde bifit, thdi gian qua, nhidu dtf an ldn vd dau ttf pbat ttidn kel e l u ha tang trfin dia bdn tinb Khdnh H6a, nhrf: Nha ga hanh kbdcb qufi'e te Sdn bay qufi'e te Cam Ranh; eae dtf dn giao thfing. ha ting quan Irpng d Nha Trang, Cam Ldm, Cam Ranh, Ninh Hda... se hodn thien vd di vdo boat dpng. Them vao dd, nhieu dtf dn Itfu ttu, mua sam eao cd'p, khu vui ehdi giai tri... efia cae
doanh nghifip eung se drfa vdo phue vu ngrfdi ddn vd du khaeh. Dieu nay se gop phan tbuc d l y srf tang tttfdng ve Irfdng khdch va doanh tbu du lieh, dac bifit Id khdeh qude td.
Bfin eanh dd, Khanh Hda ed be tbdng du licb da d^ng, Men daii. gdm cac khu du lich bidn (Vinperl land - Bai Trd, Hdn Tam, Hdn Tre, Tri Nguyfin, Hdn Chdng, Hdn Mun, Nha Phu, Hdn Ba...). nbieu nha hdng, khaeh san tieu chuin 3-5 sao (Sunriee, Yasaka, Trim Htfdng, Nha Trang Lodge...), ede khu nghi mat cao cap, nhrf: Ana Mandara, Hon Tam, Khu nghi drfdng Crystal, td hdp khach san Lucky Star...); nhidu di ticb, dia danh licb sfi vdn hod tifiu bidu ndi tieng cfia Tinh (Thap Ba Ponaga, ehua Long Sdn, thanh Difin Khdnh, ddn tbd Trin Quy Cap, Midu Trinh Phong, Nhd thd Dd Nba Trang, Vien Hdi drfdng hpc Nha Trang...), ede lang nghe truyen thfi'ng vd cde lfi hfii dan gian eua Tinh.
" Tuih den 30/08/2019, todn linh Khanh Hoa cd 773 cd sd lrfu tru du lich vdi 42.475 phdng. Trong dd, ed sd hang 5 sao la 26 vdi 12.307 pbdng, ed sd hang 4 sao la 23 vdi 3.702 phdng, ed sd hang 3 sao la 37 vdi 2.911 phdng, cd sd hang 2 sao la 55 ed sd vdi 1.670 phong, cd sd bang 1 sao Id 46 cd sd vdi 813 pbdng vd cd sd chrfa xe'p bang tbeo quy dinh efia Luat Du lich la 586 ed sd vdi 21.072 phdng. Hifin nay, ttfin dia ban Tinh ed 135 doanh nghifip Iff hdnh. Trong dd, cd 109 doanh nghifip Iff hanh qudc te (bao gdm: 85 doanh nghiep;
21 ehi nhdnh; 3 van phdng dai dien) vd 12 doanb nghifip Iff hdnh nfii dia. Hffdng ddn vien do Sd Du Uch Khdnh Hoa cap the tinh de'n nay id 1.366 htfdng ddn
•TS., Trtfdng D?i hoc Kinh te TP. H6 Chi Minh
NH TE NGAMH - LAMH THO
vifin. Trong do, eo 425 the nOi dia vd 941 the qude td (gdm 243 tifi'ng Anh, 80 tieng Nga, 12 tifi'ng Phdp; 4 tie'ng Nhdl; 564 tifi'ng Trung; 5 tieng Dffe; 1 Han Qudc va 32 song ngff Anb - Trung) (Sd Du lich tinh Khanh Hoa, 2019).
Vdi nhieu tiem ndng ve phdt trien du lieh vd he thfi'ng ket ca'u hg ting ttfdng ddi hoan cbinh, cung nhtf dfii ngii htfdng dan vien nhidu kinh nghiem, trong nhffng nam qua, Itfdng khach du lieh ddn vdi Khdnh Hda ngdy cdng dtfdc cdi thifin. Theo Sd Du lich linh Khdnh Hda, nam 2018, tdng doanh tbu dai 22.100 t^ ddng, ldng 27,75% so vdi nam 2017, dat 101,38% so vdi kd hoaeh dtfdc giao. Tdng Itfdt khdch du lich rfde dat 6,3 trieu Itfdt vdi 16,87 trifiu ngay khach tang lan Itfdt 15,6% va 25,54% so vdi ndm 2017. Trong dd khach qudc t d rfdc dat 2,8 trifiu Irfdt khdch vdi 10,5 trifiu ngdy khdch tdng lan ltfdi Id 37,93% vd 30, 85% so vdi ndm 2017. Tinh eung ddn 66 ehuydn tdu bidn qude tfi'tai Cang Nba Trang va Cang Cam Ranh vdi khoang 120.873 Irfdt khach; tang 17,5% so vdi nam 2017. Rifing 9 thdng d l u nam 2019, Khdnh Hda ddn, phue vu khdeh ltfu trd du lieh ffdc dat 5,63 ttifiu Irfdt, tang 14,11% so vdi Cling ky (ttong do khdch qude tfi' rfdc dat 2,8 ttifiu Itfdt lang 32,37% so vdi cung ky). Tong ngay khdch lrfu trfi rfdc dat 17,04 trifiu ngdy khdeh, tdng 25,54% so vdi cfing kJ (ttong dd, ngdy khaeh qud^c td la 10,91 trieu ngay, tang 35,16% so vdi cung ky). Cfing sua't sff dung phdng binb qudn tfdc dat 53,05%, rifing dfi'i vdi cd sd lrfu trfi hang 3-5 sao dat 63,09%. Tong doanh thu tff hoat dpng lrfu tru du Uch rfdc dat 20.749 ngbin ty ddng.
Bfin eanh dd, ttong 9 thdng dlu nam 2019, boat d^ng kinh doanh Iff hanh trfin dia ban Tinh rfde don, phtic vu trfin 1.665 nghin Irfdt. Trong do, phuc vu khdch qufi'e tfi' tfdc dat 1.225 nghin Itfdt. khdch npi dia ddn dat 427 nghin Itfdt, khdeh Vifit Nam di ntfdc ngoai 13.321 Itfdt. Tong doanb thu tff boat dong Iff hdnh, vdn chuyen phuc vu khach du lieh rfde dat 3.248 t^ ddng.
Mae du dat drfde mfit sd kfi'l qua nhat dinb, nhuiig du licb tinb Khdnh Hda edn ed nhiftig kbd khan, ban cbe', do Id:
77it? nhdt, cfing tdc quan ly nhd ntfdc do'i vdi mfit sfi' boat dpng kinb doanh dieh vu du lieh cdn ban cbfi', nhrf: kinh doanh Iff banh ddn, phuc vu khdch; vific cha'p hanh cdc quy dinh efia ed sd ltfu trfi, hoat dfing hffdng ddn du Uch; kdt eau ha tang phue vu du Uch con ban cbe...
Tha hai, vific phat trien ha tang du lich qud ehfi trpng dau ttf khdeh san, khu du lieh nghi dtfdng, md bd qua nhffng ha tang khae, nhff: giao thfing, ede difi'm vui ehdi, giai tri, khidn Khdnh Hda bat dlu lam vdo tinh trang... "thffa khdeh san", thie'u ndi cho du khdch vui chdi, nan ket xe ttfin cdc tuyfi'n, diem du Uch ttd nfin phd bifi'n. Dde bifit, vdn cdn flnh trang "chdt eheni" ve gid ttong dieh vu dn ufi'ng cfia du khdch.
Nhffng vu vific "lum xum" ttong dip Tet Nguyfin ddn
vtfa qua difin ra d Nhd hdng Hrfng Phat (dtfdng Tran Pbfi, TP. Nha Trang), Nhd hdng Thdp Ba ldng Chdi (dtfdng Pham Vdn Ddng), luy khong pbai la chuyen phd bifi'n d Khdnh Hda, nhrfng da tao
"tidng x i u " eho ea nganh du lich (Tien Minh, 2019).
Tha ba, hien nay, Khdnh Hda edn lfi thufic qud mffe vao khdch Trung Qudc va Nga; ehtfa da dang san pbam, chtft theo kip xu hffdng ldng tinh ttai ngbifim, khdm phd; nhffng ba't hdp ly ttong dlu trf, edeh thtfe phat tridn du lieh vd ngudn nhdn Iffe...
DE DU,LICh| TINH KHANH HOA PHATTRIEN BEN V Q N G
Dd nganh du lieh tinh Khdnh Hda phdt trien tbeo hrfdng ben vihig, theo chfing tfii, tbdi gian tdi ein thffc Mfin cdc giai phdp sau:
Mdt la, UBND Tinh cdn quan tdm phdn bd kinh phi cho ddo tgo, bdi dUdng cdn bd ngdnh van hda, ngdnh du lich;
quan tdm bd sung cdn bd ehuyin mdn cho ngdnh vdn hda, ngdnh du Ifch d tinh, d huyin. Sd Vdn hda, Thd thao va Sd Du lich cfia Tinh cin chfi tri, phdi hdp vdi ede sd, nganh, dia phrfdng, id ehffc, doanh nghiep cd lien quan td chffc tridn khai, thrfc Men kfi' hoach hang ndm trong dd quan tdm cfing tde ddo tao, bdi drfdng can bfi nganh vdn hda, du Iich.
Ben canh dd, ede doanb ngbiep du lich can eff kd hoach eua ngdnh van hda, nganh du lich, chu dfing hoac phdi hdp vdi cdc td chtfe, cd nhdn khde dd tidn hdnh cde lour, tuyfi'n du Uch, nang cao ehd't Itfdng san phim du Uch. Nang cao ehil Itfdng ngudn nhan life ddi vdi cdo bp trong ngdnh du lich, nhat la dfii ngu htfdng ddn vifin du lich, nhtf: thrfdng xuyfin md ldp ddo tao va bdi drfdng ndng cao kien thffc, nghifip vti du lich, ddp ffng nhu ciu phat trien du lieh ttong thdi gian tdi.
Hai la, ddy mgnh cdng tdc tuyen tuyin, quang bd cdc sdn phdm du Hch, tour tuyen du ljch trin phuang tifn thdng tin dgi chung, nhrf: tifi'p tue xdy dtfng cdc chuyfin dd du lich ttfin cdc kfinh truydn hlnh efia tinh Khdnh Hoa, ede dnh ban va Trung tfdng; tiep tue quang bd ttfin cdc ttang website chuyen de ve du Uch ttong dd dau ttf b^ng nhieu ngfin ngff khde nhau; san xuat cdc bfi phim ve du Uch bdng tieng Vifit va ntfdc ngodi cd
tiidi Itfdng^bdp ly, san pbam dd sff dung;
tie'p tuc bd sung cd sd dff Ueu vd thfing tin du lich cfia Tinh.
Ba Id, cdn da dgng kda cdc logi kinh sdn phdm, dfch vg. (nhrf: nghi dtfdng bifi'n, vui chdi gidi tri, tbam quan, thfi thao mao hiem, khdm phd day bidn va cdc ddo ven bd, du lieh tdu bidn...), kdt hdp vdi phdt tridn cac loai hinh du lieh bo trd nhrf: du lich sinh thai nui (nghi mdt, thd thao leo nui...), du lich van hda (tham quan l l hpi, cde di tich lich sfi vdn hda...), du lich srf kifin (thi hoa hdu, MICE)... Mdi huyen, thdnh phd trtfc thudc Tinh khfing ehi ein xhy__ dffng kfi' hoach phdt trien cde sdn phim du lieh phu hdp vdi ridm nang vd ldi Ihd du lich cfia rifing minh, ma c i n phai lifin kfi't chat che vdi dia phtfdng kbac dd tao nfin nhffng san pham du lich lifin kfi'l giffa cac dia ban va tranb stf trfing lap.
Khdnh Hoa ein phdt trifi'n ddng sdn phim nghi dtfdng bidn, dao gan vdi thien nhien hoang sd, can hinh thdnh cdc difi'm dfi'n du lich ddo bap ddn trong cdc vinh Van Phong, Nha Trang vd Cam Ranh nhrf: Difip Sdn, Hdn Mun, Hdn Tre, Binh Ba, Binh Hrfng; ket hdp du lich vdi qude phong an ninh va boat dpng bao ve cbfi quydn bidn dao. Td chffc cdc dich vu du lieh gan vdi thd thao nhe, du thuyen thtfdng ngoan canh quan, lan bien, leo vach...; lfi ehffc cdc boat dpng du Uch tim hifi'u van hda lfi'i sfi'ng bdn dia.
Cung vdi dd, Tinh ein tdp Irung dau Iff bdo tdn, trfing tu, khai thac ede gia tri
di san ttfin dia ban Tinh ttong mdi Uen kdt hinh thdnh vd phdt huy gid tii van hda ttfin myen du lich "Con drfdng di san midn Trung"; khai flidc cde net vdn hda va ldi sfi'ng ban dia phdt tridn eae ttai nghiem du Uch d vfing nui phia tdy, dae bifit ttfin dia ban thi xd Ninh Hda, huyen Difin Khdnh, Khanh Vinh; phdt huy cac loai hinh du Iich cfing ddng vung bidn - hai dao va vung nfii ncfi cd tiem ndng du licb song cufic sfi'ng ngffdi dan eon khd khan.
Bdn la, tiip tuc tap trung ngudn luc di gidi phdng mat bdng, ddu tu phdt triin kit cdu kg tdng ve giao thdng di tifng budc gidi tda dp luc vi giao thdng, han ehfi' tinh trang ket xe d Nha Trang vdo Me cao diem;
tap trung cong lac cMnh trang dfi thi dd tao ra htnh anh mdi, ha'p din thu hut khdch den vdi Nha Trang - Khanh Hda.
Ddng tbdi, dau trf xdy dffng mdi, nang e i p he thdng cac cd sd ltfu trfi, kfi't ca'u ha ting du lich, phdt ttien ede efing ttinh vui ehdi giai tti, tao ra nhffng loai hinh vui chdi gidi tri dfic ddo, cao ed'p vd hien dai, nhrf: cap treo, sdn golf... cung nhrf cae loai hinh vui chdi giai tri mao hiem gan vdi tdi nguyen bien va nfii. Mat khac, tang erfdng lien kdt, d l u trf cd ttpng difi'm vd tap trung theo dac trrfng cua tffng ddng san p h i m .
Nam Id, cdc ca quan qudn If nhd nUde trong linh vuc du lich, nhdt Id Sd Du lich vd TP. Nha Trang cdn day mgnh han nUa quy tdc ang xa du lich, van dpng eae ed sd kinh doanh djch vu an udng, dieh vu lrfu tru cam ke't tudn tbfi nghifim quy djiih ve nifim yfi't gid va ban dung gid mfim yfi't, ddng ky cbiftig nhan cd sd dat chuin. Dong thdi, ed ehe tai nghifim khac hdn nffa (nfin tinh dfi'n bien phdp manh nhff thu hoi gily phfip kinh doanh cfia cd sd vi pham) dfi'i vdi cdc hanh vi gay dnh hrfdng xd'u dfi'n boat dfing du lieh, nhrf: tinh ttang
"chat ehem" khdch du lieh bay tinh ttang chrfa ed gily chffng nhan cd sd kinh doanb dat chuan, nhtfng van tie'p luc boat dfing dieh vu...U
TAJXI^U THAM KHAO _ _
1. SdDu lich tinh Khanh Hda (2018). Bdo cdo Phdt triin du lich ndm 2018 vd mdt sd nhiim vu, gidi phdp ndm 2019
2. Sd Du lich ti'nh Khdnh Hda (2019). Tinh hinh phdt triin du Ifch thdng 9 nam 2019 3.X.T (2019). Hgi thdo ca cd'u Du lich Khdnh Hoa ddm bdo muc tiiu phdt triin bin vOng, truy cfip tff https://www.baoklianhhoa.vn/du-lieh/201910/hoi-tbao-co-cau-du-lich-khanh-hoa-dam-bao-muc- tieu-phat-trien-ben-vung-8133564/
4. Tifin Minh (2019). Nam Du Ifch Qudc gia 2019: Cahgi vd thdch thUc cho du lich Khdnh Hda, tiuy edp ttf https://bnews.vn/nam-du-Ueh-quoc-gia-2019-eo-hoi-va-thach-thuc-cbo-du-licb-khanh- hoa/115312.html
QUANG CAO SO 32 KINHTE VA DI/BAO
1. Ph6ng Kinh t^ Thanh ph^S6ng C6ng
2. Van phdng HBND vh UBND huydn Binh Gia. tinh Lang Sdn,.
3. Cong ty TNHH XuSn Cirung
