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The Consumer Protection Act 68 of 2008

The Purpose, Interpretation and Application of the Act

  • The Purpose of the Act
  • Interpretation of the Act
  • Application of the Act
  • The Act does not apply to the following

Jacobs et al assert that existing consumer protection measures were outdated and fragmented prior to the implementation of the CPA. Section 3(2) provides additional responsibilities for the National Consumer Commission to ensure the achievement of the purposes of the Act.

Institutional Background

  • Game Stores
  • Pick n Pay Stores
  • First National Bank
  • Edgars Public Company
  • Empangeni Quality Cars Company

He is the largest individual contributor to First Rand's bottom line with profits accounting for more than 35% of the group's revenue in the 2006-2010 financial years. During this time, First National Bank became one of the strongest and largest banks in South Africa.

Problem Statement

Aim of the study

  • Objectives of the study
  • Research Questions

The researcher also wanted to learn about opportunities related to compliance with the Consumer Protection Act. There are new rules that have been adopted by the company since the implementation of the CPA.

Figure 2.1 the Nine Fundamental Consumer Rights
Figure 2.1 the Nine Fundamental Consumer Rights

Motivation and Study Benefits

Significance of the study

The study will play a key role and value in retail management professionals, entrepreneurs and supervisory level of understanding of consumers, suppliers, vendors and other stakeholders. This is why the information in this study will improve the level of service delivery to consumers by providing quality products without defects.

Summary and Structure of the Study

Introduction

His campaign against mislabeling led to the passage of the Food and Drug Act of 1906. Asymmetric information means that one side is aware of the information while the other side is not.

Asymmetric Information

  • The significance of Information sharing
  • Overcoming Asymmetric Information in the Market

The problem arises because the principal does not have accurate information about the behavior of the agent. The importance of information sharing is that it reduces the financial risks that a seller or consumer faces before or after the sale and/or purchase of the product.

The Main Aim of the Consumer Protection Act

Proposed Compliance Measures (PCM) is also part of the data analysis (in chapter five) on the basis of which most of the research questions have been formulated. Based on these facts, the researcher wanted to establish compliance training as one of the compliance measures applied by the retail companies.

A critical overview of Fundamental Consumer Rights

  • The right of equality in consumer market
  • The Consumer’s Right to Privacy
  • Consumer’s Right to Choose
  • Right to Disclosure and Information
  • The Right to Fair and Responsible Marketing
  • Right to Fair and Honest Dealing
  • Right to Fair, Just & Reasonable Terms and Conditions
  • Right to Fair Value, Good Quality and Safety
  • Supplier’s Accountability to Consumers

A Model of Consumer Behaviour in the Market

  • A Model of the Consumer Decision-Making Process

During the consumer decision-making process, consumers not only decide which brand to choose, but also decide what quantity of goods to buy. Below is a brief introduction, specifically on how CPA can be applied at each stage of the consumer decision-making process.

A Framework for a Well-Functioning Market

  • Retailers/suppliers
  • Consumers
  • Information
  • Government laws

The law now provides a comprehensive consumer protection framework and aims to develop, enhance and protect consumer rights and eliminate unethical suppliers and improper business practices. Shortly after the implementation of the CPA, various viewpoints from different business people and organizations were considered as part of the findings for this study, especially from retailers, entrepreneurs and business writers, who actually believed that the implementation of the CPA would make CPA a have a negative effect on companies.

The Impact of the CPA on Businesses in South Africa

  • The CPA and Online Purchase with Retailers

With this in mind, the researcher intended to establish that insurance policies will serve as one of the compliance measures. This question aimed to establish that compliance training will serve as one of the compliance measures in retail companies.

An Overview of Consumer Law in some Foreign Countries

  • The Consumer Policy Regime in Japan
  • The United Kingdom Consumer Act of 1987
  • Australian Consumer Law
    • Australians’ Fundamental Consumer Rights
    • Tips and Guidelines that help consumers in Australia

Types of Warranties Available for Consumers

  • Statutory implied warranties
  • Manufacturer’s Voluntary Warranties
  • Extended warranties

This question sought to determine "Consumer Education" as one of the compliance measures undertaken by retail companies. The main aim of this question was to prove that quality assurance would serve as one of the compliance measures in retail companies. Most participants reported that they were not facing challenges related to CPA compliance.

Again, the overall purpose of the investigation is to examine and determine the compliance measures taken by the retailers in accordance with the Consumer Protection Act. Therefore, the researcher sought to determine that well-trained managers and supervisors would serve as one of the compliance measures in their organizations.

Brief summary and conclusion

COMPLIANCE MEASURES AND COMPLIANCE RISKS

  • Proposed Compliance Measures
    • The Company’s implemented CP before the CPA
    • Consumer Education
    • Training of the Employees
    • Emergency funds/budget
    • Purchase of Insurance Policy
    • Consumer consultants
    • Quality Control and Quality Assurances
    • Refund, Replacement, and Compensation to a Consumer
  • General Approach to Compliance Risks
    • The Six Steps of Risk-Based Compliance
  • Non-Compliance Consequences
  • Business Challenges
  • Business Opportunities
  • Conclusion

In this first compliance measure, the researcher sought to determine whether retail businesses had their own consumer policies prior to the introduction of the CPA. Compliance training is essential to ensure that organizational members do not violate rules or procedures, which in turn reduces compliance risks (Ozyasar, 2012). It is also suggested that most retailers who train their employees are less exposed to compliance risks than those who do not.

These risks should be analyzed so that the level of risk can be understood. The level of non-compliance risk is determined based on consideration of the adverse consequences of the probability.

RESEARCH METHODOLOGY

  • Characteristics of Good Research
  • Research Design
    • Qualitative Research
    • Quantitative Research
  • Data Collection Methods
    • Survey Method
  • Target Population
  • Choosing the Sampling Frame
  • Selecting the Sampling Methods
  • Ethical considerations/Research Ethics
  • Conclusion

The research process includes emerging questions and procedures; collecting data in the participant's environment; analyzing data and interpreting the meaning of data. In the interview process, the researcher has a sense of control, in the sense that he has the research participants in front of him, at the end of the phone or visually online. The form of the question refers to whether it is worded positively or negatively (Sekaran and Bougie, 2010:200).

The target population of the study comprised 28 managers and supervisors working for retail businesses on the North Coast of KwaZulu Natal. Procedures, rules, ethics, methods and people involved were part of the described process.

Table 4.1: Sampling Framework
Table 4.1: Sampling Framework

DATA ANALYSIS AND INTERPRETATION OF FINDINGS

Analysis of results based on each question

  • The company did not have its own CP before the CPA
  • The company’s established policies before the CPA were not functioning
  • There are new rules adopted by the Company after the CPA
  • These new adopted rules are not effectively functioning
  • The Company established a programme that aims to educate consumers
  • The Company does not have emergency funds to cover small claims
  • The Company did not purchase insurance policy to cover large claims
  • Each branch of the Company has special customer consultant
  • Quality Control/Assurance is not one of the focuses for the Company
  • There are few employees sent for the CPA training
  • I, the Manager/Supervisor have not attended the CPA training
  • Replacement or remedies are all allowed as stipulated in the CPA

This would mean that few retailers did not have their own consumer policy prior to the introduction of the CPA. The researcher sought to determine that retailers who save emergency funds are less vulnerable to compliance risks than those who do not (ie, emergency funds would serve as one compliance measure). However, the first result (“agree”) reveals that few retailers have used insurance policies as one of the compliance measures.

Significantly, most of the participants answered "strongly disagree" and revealed that quality assurance was used as one of the compliance measures in their organizations. This question is assumed to establish that managers and supervisors who have attended compliance training will act as one of the compliance measures in their organizations.

Table 5.1: The Company did not have its own consumer policy before  the implementation of the CPA
Table 5.1: The Company did not have its own consumer policy before the implementation of the CPA

What are the likely Challenges

95 the following suggestions: they can refund, repair or compensate only if the business benefits; their organizations do not allow/allow customers to exercise consumer remedies at all; because, had they used consumer remedies, their responses would not have been "neutral".

What are the likely Opportunities

In this chapter, all data collected from participants (supervisors and managers) of retail businesses in the North Coast of KwaZulu Natal were analyzed regarding compliance with the Consumer Protection Act. In particular, the findings showed that most retail businesses had compliance measures in place, especially after the introduction of the CPA. However, most participants indicated that they do not face challenges or opportunities related to CPA.

A large number of responses (13; 75%), shown in Table 5.8 and Figure 5.8, show that retailers use consumer education programs as one of the compliance measures. 113 The next two questions are about challenges and opportunities associated with compliance with the Consumer Protection Act.

Conclusion…

Introduction

The purpose of this objective was to determine whether the new instruments are intended to improve the functioning of the Consumer Protection Act. The overall results (17; 85%) in Figure 5.6 and Table 5.6 revealed that most retail businesses used emergency funds as one of their compliance measures. The majority of responses (16; 80%), as shown in Table 5.7 and Figure 5.7, revealed that retail businesses use insurance policies as one of the compliance measures to cover large financial losses.

Most of them received compliance training after the implementation of the CPA (results are provided in table 5.10 and figure 5.10). Available from: http://tmuramot.wordpress.com/confusion-of-the concept- between-fiduciary-duty-and-suitability-rule/ (Accessed May 15, 2010).

A brief discussion based on the aims, objectives and research questions

  • Discussion based on the aim of the study
  • Discussion based on the objectives of the study

Discussion based on the research questions

  • The Company established a programme that aims to educate consumers
  • The Company does not have emergency funds to cover up small claims
  • The Company did not purchase insurance policy to cover up large claims
  • Each branch of the Company has special customer consultant
  • Quality Assurance is not one of the focuses for the Company
  • There are few employees sent for the CPA training
  • I, the Manager/Supervisor have not attended the CPA training
  • Replacement or remedies are all allowed as stipulated in the CPA

Conclusion based on the aim of each chapter

  • Brief summary on chapter one
  • Summary based on literature reviewed
  • Summary based on Compliance Measures
  • Brief summary on the methodology
  • Summary based on major findings

The study (problem statement) wanted to find out how Retail Companies comply with the Consumer Protection Act. The chapter aimed to investigate and establish the compliance measures adopted by the retail companies. The main objective of chapter 3 was to suggest or find out the “Proposed Compliance Measures” adopted or implemented by the retail companies while complying with the CPA.

The chapter aimed to establish the compliance measures that would serve as evidence of whether or not retail companies complied with the CPA. 108 function effectively; Retail companies have had very few opportunities and challenges while complying with the CPA.

Limitations

Overall, it is not unreasonable to conclude that implementation of the CPA will have no negative impact or effect on retail businesses unless a particular business fails to comply with the terms of the CPA.

Recommendations

The project is about "Compliance with the Consumer Protection Act in South Africa: a case study of retail businesses in Kwazulu Natal". You are kindly informed to take part in this survey of how retail businesses comply with the Consumer Protection Act. In other words, the main objective is: what compliance measures have been put in place while complying with the CPA.

The topic is about “Consumer Protection Act Compliance in South Africa: A Case Study of Retail Companies in Kwazulu Natal”. Supervisor: prof. Terry Contogiannis (University of Zululand) (contact details, email by phone: [email protected]). Full names of the participant) hereby confirm and declare that I was fully aware of the purpose, methods, my role in the study and any risks involved.

A Questionnaire for the Participants

A table of summary of the highest responses obtained

Available from: http://www.michalsons.co.za/the-consumer-protection-act-and- the-cellular-industry-qa/6992 (Accessed 25 October 2010). Available from: http://www.edcon.co.za/Documents/AnnualResults/AnnualReport2011.pdf (Accessed 2 April 2011). Available from: http://www.timeslive.co.za/business/article389882.ece/Consumer- Protection-Act-to-hit-retailers (Accessed April 7, 2010).

Available from: http://www.michalsons.co.za/grey-goods-under-the-consumer-protection- act/8162 (Accessed 21 February, 2011). Available from: http://www.theretailer.co.za/news/9-latest/1723-executives- prepare-for-new-consumer-protection-act (Accessed 22 April, 2010).

Gambar

Figure 2.1 the Nine Fundamental Consumer Rights
Figure 2.2 A model of consumer Behaviour
Table 4.1: Sampling Framework
Table 5.1: The Company did not have its own consumer policy before  the implementation of the CPA
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