DRUM READERS ONCE AND FORTH: A LINGUISTIC INVESTIGATION OF SOME WAYS OF READERS' IDENTITY. DRUM READERS RIGHT NOW: A LINGUISTIC INVESTIGATION OF SOME WAYS OF READER IDENTITY CONSTRUCTION IN TWO ISSUES OF DRUM MAGAZINE IN 1951 AND 2001. Another set of data comes from an unstructured interview with the current editor of Drum magazine.
I will limit this contrastive analysis to a review of the "Readers' Side" in the two copies of Drum.
Outline of study
LITERATURE REVIEW
- INTRODUCTION
- CRITICAL DISCOURSE ANALYSIS (CDA)
- IDEOLOGY
- SYSTEMIC FUNCTIONAL GRAMMAR (SFG)
- INTRODUCTION
My focus, as I indicated in the introduction, is on how social identities are mediated in the written discourses of the Drum magazine letters separated by fifty years. The power of the editor and Drum magazine as an institution, and the power of the audience, can be realized, for example, in the presented visual images on the cover, for 1951 and 2001. Systemic functional grammar, which I will focus on below, is the grammatical tool I will use to critically analyze the discourses of both the editors' and the readers' letters as well as the visual images on the covers of the two magazines.
This can be a good way to move from the analysis of texts to its function as discourse. I also used the cover pages of selected copies of Drum to examine how the images on the cover pages reinforce the social identities I investigate in the texts. In either case, this allows Drum readers to see how they positioned the image makers in 1951 and 2001.
FINDINGS AND INTERPRETATION
INTRODUCTION
It is good to know that so many African writers and scholars agree with us that "The African Drum" fulfills a long felt desire in the African community. Readers are referred to as Carriers, and the types of content that can be included in letters are attributes. Readers are built as a potential to make choices about what to include in the papers.
It is good to know that so many African writers and scholars agree with us that The African Drum fulfills a long-felt desire in the African community". The Drum Community Just because there are African schools does not mean that all is well in the proverbial state of Denmark .
Unlike European children, African school-age children are not all in school; seventy percent of them are on the streets. If things do not improve, more than seventy percent of school-age children will be on the streets in the near future. Unlike European children, African school-aged children are not all in school; seventy percent of them are on the streets.
A pattern is created in the way the reader expresses his attitude reflected in his choice of good, worse, better and best. A pattern is created in the above propositions for the use of median (should; would), low (can) and high (must) modality to express opinions about possibilities and obligations.
Drum 2001
- Editor's letter: 7 June 2001
- The reader's letter: 7 June 2001
The drum is the carrier and 50 years is the attribute in the relational clause The drum turns 50 this year. Alternatively, the reader is identified as the owner of the drum in a clause that says: the drum is your magazine. The reader is constructed as arr Actor in two material clauses that instruct the audience to send memorial messages to Drum: Send us your anniversary memorial message and we will publish it in future issues.
The editor is an Actor in the material process of publishing, and the anniversary message is the Goal. The reader is also constructed as a conscious being in the mental cognitive process. Thinking We would like you to tell us what you think of the magazine and how you think we can improve it. The editor's opinion on what the reader should include in the letter is clearly stated: We welcome candid and constructive suggestions.
The kind of readership that Drum targets is reflected in the choice of attitude designations such as best, honest and constructive and memorial messages. The modal finite would, which accompanies the recommendation, as indicated in the examples above, helps to soften the force of the statement, so that the Drum's common sense sounds like recommendations and not like the instructions. To bridge the social gap, the use of the dialogic personal pronoun you and the possessive deictic you are designed to offer the reader membership in the Drum community: We want to hear from you because you are important to us and your input and support is appreciated.
The identity of the writer as an actor is realized in the material process: I am talking about those who have the will, the drive and the determination to succeed. The image depicted is analytical, in that the praise singer symbolizes the preservation of black cultures, which involves singing praises for prominent people.
A SUMMARY OF CONTRAST BETWEEN DRUM READERSIDP IDENTITIES IN 1951 AND 2001
The audience is attached to the participant's view and this portrays the praise singer as part of 'our world'. The colors are not the manufacturer's choice, but precisely reflect the praise singer's type of dress. On the other hand, the photograph of a celebrity on the cover of 2001 is in line with the current mindset, which is dominated by popular entertainment similar to that of television.
For example, a pattern is created by repeating the big modalmay, coupled with a wide range of options given to the reader to build the audience that they have a wide choice of preferences. However, in the case of the 2001 recommendations, we used it exclusively for the editorial team. The idea that Drum is targeting an educated readership in 1951 is also evident in the way Nhlapho positions himself as an educated member of the middle class in the letter he wrote to Drum.
This is reinforced by his title as Dr. Nhlapho, which contributes to his construction as an educated member of the middle class. This kind of preferred common sense is reinforced by the best attitudinal signal, which shows the reader's preference for private schools over government-subsidized schools. Contrasting attitudinal signals in terms of economic empowerment mark a divide among the black community in 2001.
The choice of language of the African and European chzZ ren III the 1951 treatises IS a racist terminology associated with the public in South Africa around the 1950s. Such difference is also reflected in the visual images on the cover pages of both copies of the magazine.
IMPLICATION FOR TEACHING CRITICAL READING SKILLS
Teachers should design exercises based on the critical reading of texts and visual illustrations to explore social identities, realized in the examination of language and power embedded in texts. Learners can discuss positions taken by examining modal choices made in the production of texts. It is clear that Drum was and continues to be a social barometer for mediating changes in social identities as reflected in the language choices made in the chosen letters and recommendations.
On the other hand, the Drum letter writers were constructed differently in their interpretation of the ideologies related to the education system in two different periods in the history of South Africa. The use of SFG as part of CDA has revealed certain ideological assumptions about historical cultural and ethnic identities that in the. These different identities are also reflected in the way in which the front pages of the two periods are turned away from the viewer, and the way in which the images of men in the text are separated to reveal.
As depicted on the cover, the focus in 1951 is on readers who are urbanized, educated elites which is illustrated in the social distance between the two images of men themselves and between them and the viewer. In 2001, the ideal reader is an entertainer who align him. /herself exemplified by the popular media portraying celebrities. This kind of change is also reflected in the consumer culture that is reflected in the visual image of a famous person in 2001, which is a hallmark of modernity. The visual illustration from 1951 depicts historical changes that affected tribal solidarity as reflected in the identities of the tribesman and the townsman.
Using CLA as a classroom application of CDA, students can use grammar to discover modal choices that are coherent or metaphorical, to construct audiences as rich, middle class, etc. A similar type of analysis can be done using Drum publications from around the 1950s, 1960s, 1970s, 1980s and 1990s to compare the linguistic construction of readership identity in these different periods of South African history.
ANALYSIS OF TEXTS
Editor's letter: 7 June 2001
We would like you to tell us what young people think about the magazine and how young people think we can think emotionally mental cognitive. We want to hear from you because you'!are important to us and your input and support are cognitive mental relational attribute.
I(ITCHEN
If this guy thinks twice before accusing Brenda of nearly ruining his marriage, he should know it's wrong to accuse her. He is not even ashamed to say that Brenda is old enough to be his mother, 9 but how many times did he jump into bed with her. If this was a matter of a "repentant" one night stand, I would probably find it in me to agree with all of your statements and reactions.
Why do we sisters always find it easier to blame each other and call each other "sluts" when our husbands give in to their weaknesses. I know you love Tronix, but it does you and your marriage no good to blame Brenda.
Seduced again?
09 shame
IIIIIBPS
