This dissertation represents the original work of the author and has not been submitted to this or any other university. To my family, thank you for understanding the pains inherent in this achievement - your sacrifices of this nature cannot be appreciated.
Introduction
A segmented folder may include a large number of dividers, but in one embodiment of the invention a total of seven dividers is preferred. The segmented folder can be conveniently designed with holes to allow the folder to be fed into a ring binder filing system.
Background Of The Research
Filing: Problems Of Choice And Evaluation
B] Those related to the needs of the users, such as the degree of specificity of the information requests; and. Certain fundamental problems occur to varying degrees in handling almost every file, and especially in handling the large files, regardless of the type of material in the file or the method of file organization.
The Organisation Of Information
Large files can rarely grow without developing some small helper or snag files to represent the items that won't fit into the organization of the main file. Snag files can also evolve when the file system needs to perform a function that was not originally designed.
Motivation for the research
To determine whether Regency will be successful in producing and marketing Piggyback files by evaluating research findings to determine market suitability and acceptability of the files and to establish likely distribution network for these files. The interviewer will be instructed not to lead the respondents in any way and is abundantly informed about the importance of an honest, unbiased survey.
Sampling
The interviewer would plead and impress upon the respondents to also fill in the questionnaires honestly.
Limitations
Conclusion
LITERATURE REVIEW
Marketing Of Files
The manufacturing concept is one of the oldest concepts in business and advocates the view that consumers will favor low-cost products that are widely available. The selling concept advocates the view that consumers will not usually buy enough of an organization's products. Customer satisfaction can be defined as the customer's feeling of satisfaction or disappointment with the perceived performance of a product relative to expectations.
The focus of the marketing strategy would be to satisfy existing customers and then attract new ones. Any change in one of the four Ps affects the other Ps of the marketing mix.
Branding
The product mix can be defined as the entire range of different kinds of products that are either manufactured and/or marketed by and organization. Product depth, on the other hand, refers to the number of different versions of each item within a product line. This is done to capture more consumers with variations in products tailored to customers' particular tastes.
Another advantage is that branding a product prevents comparison with other products on the market and can allow the marketer greater latitude in setting prices in particular. Manufacturer brands are created by manufacturers or producers, and are sometimes called national brands because of their availability across the country.
Packaging
The Eight Stages In The Management Of The New Product Development Process
Variables in the macro and market environments that may impact the success of the product must be carefully analyzed. The next phase is the maturity stage, when the sales of the product reach a peak. The late type of consumer may start buying the product towards the end of the maturity stage.
CJ's promotional efforts will focus on persuading consumers to purchase the product, and possibly recall, if the product is in the later stages of the maturity stage; and. D The product may still be a participant in the battle of brands, or if there is a loss, it may be withdrawn from the market, gradually or immediately.
New Trends In Products Strategy
Cl In the fast-moving consumer goods (FMGG) industry, manufacturers may begin to lose control to retailers who prefer to promote their own brand products. Cl Organizations may find themselves in the position of having to creatively visualize/predict what would benefit the target market, while the market is sometimes not even aware of their need for new products/services (often enabled by technological innovations) that could provide the target group. valuable benefits. The organization sets its prices depending on its brand value, position in the market and its pricing philosophy.
For example, Woolworths enjoys high brand equity and leadership in the food market and can therefore lead the market in terms of prices. Pricing is therefore important and critical to the success or failure of products and services.
Creating Customer Delivered Value Customer delivered value
This chapter discusses the role that distribution channels play in facilitating the movement of goods from producers to consumers. It also looks at the different channel functions and flows, especially in overcoming the time, place and ownership gaps that separate goods from consumers. Avon, a cosmetics store located at the Workshop in Durban, is an example of a direct channel for consumer goods. Retailers are an important type of intermediary because they are the direct point of contact with the customer.
Retailers must develop consistent marketing strategies that combine the right positioning strategy with the right product, placement, promotion and store image to create value for their customers. The main objective of physical distribution is to ensure that the product is in the right place, at the right time and at the right price.
Marketing Strategies And Attainment Of Organisational Objectives Implementation is the link between the marketing strategies and the attainment of
Marketing managers may need to interact with channel members who distribute their product to end consumers as part of the implementation process. This assessment process also includes identifying the skills and financial resources needed to successfully implement the strategies. When the above components of the implementation process are in place, the marketing strategy can be adopted.
If the company's goal was to increase market share by introducing new products, the action program should involve all people from different functions to participate in the implementation process for new product development. With the help of finance and accounting departments, decisions can be made about new product launches and pricing strategy.
Consumer Behaviour
The impact of apartheid and the post-1994 elections made understanding consumer behavior a challenge for marketers. Understanding the behavior of the consumer is not simple, because the buyer can believe and express his needs and desires. The study of consumer behavior is also an analysis of the factors that influence purchase decisions and product use." (Marketing Management G.Kolb, P Msweli-Mbanga, S Pramjeeth).
The concept of consumer behavior is about people and their perceptions and how it affects their decision-making process. As pointed out earlier in the model of consumer behavior (Figure 2.4), buyer behavior is strongly influenced by three sets of variables, namely individual factors, social factors and the prevailing buying situation.
Stimuli
Strategic Management
An organization's resources include its human resource skills, the investment and capital in all parts of the organization. Ultimately, the company's strategy is about delivering long-term added value to the organization. When moving towards an analysis of the environment surrounding the organization itself, it is useful to establish the key factors for success in the industry [not the organization].
The purpose is to analyze the balance of power between each force and organization in the industry. This will include a study of the complementarities, networks and legal links that the organization has with its environment.
RESEARCH METHODOLOGY
- Conclusion
A file would be demonstrated to the respondents without any leading actions or comments from the interviewers. see appendix) would be simple and only have very relevant questions. Data will also be displayed graphically in pie and bar charts, enabling easier understanding for the reader. The data from the questionnaires (the instrument that records the raw data) would be analyzed and interpreted after developing summaries or looking for patterns.
The data would then be captured in a spreadsheet and bar graphs and pie charts would be used for easy reference and interpretation of the data. The above research design is a practical strategy for the study and Regency's strategy setting plan of its marketing plan for its Piggyback files.
FINDINGS
64% of respondents rated the price as average, and 25% as high. Since Regency is in the paper industry, plastic file production would have to be outsourced (perhaps to India or China). Regency should focus on and develop deep and intensive distribution and other network relationships with CNA and Waltons.
The findings clearly recommend that Regency, as owners of the brand, should continue to develop the market and capitalize on the opportunities. Distribution and networking would be critical to success and would be the most determining factor, as control in this area would rest at the command of an external intermediary.
WALTONS CLICKS • ADAMS
Field Study Results : Corporate field
AG3-Are you likely to buy Piggyback files now that you've seen their features.
OTHER~
RECOMMENDATIONS AND CONCLUSION
- Conclusion
Although Piggyback files are a sure winner in the market, the decision that needs to be made regarding the distribution of the files is crucial. It's better to be top of mind than first to market. Yes, Piggyback's innovation of a file within a file concept (ie multi-sheet segmentation) needs to be communicated to the minds of potential users in the market.
But is there anything wrong with the law of leadership mentioned in the previous paragraph? Being first to market is only important to the extent that it puts you first in mind.
BIBLIOGRAPHY
QUESTIONNAIRE TO EVALUATE THE MARKET FEASIBILITY OF AN ALTERNATIVE
FILING SYSTEM
