KOTCHA17.ppt 74KB Sep 15 2006 07:07:56 PM
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Marketing Planning Develop Marketing Strategies to Achieve Marketing Objectives Develop Marketing Plans & Budget.
Low Prices to Cover Variable Costs and Some Fixed Costs to Stay in Business.. Current Profit Maximization Choose the Price that Produces the Maximum Current Profit, Cash Flow
Sales Force Sells Along Customer/ Industry Lines..
Looking at the Global Marketing Environment. The International
