Kotler20_basic.ppt 137KB Aug 31 2008 08:53:14 PM
Teks penuh
Garis besar
Dokumen terkait
The collection of primary data involves all six steps of the marketing research process (Chapter 1).. Secondary data are data
4) Sampling of items included in the scale: addition, deletion, or changes in the scale items. 5) Lack of clarity of the scale, including the instructions or the items themselves..
threshold procedures in that objects can later be reassigned to clusters to optimize an overall criterion, such as average within cluster distance for a given number of clusters..
welfare of the group (belongingness needs) than the needs of the individual (esteem needs).. 4 - 19
Anything that can be offered to a market to satisfy a want or
Ability to order a product online and pick it up at a convenient retail location. Ability to return an online-ordered product to a
17-25 Coordinating Media to Build Brand Equity. Brand Signatures Ad Retrieval Cues
Event enhances brand image of
