Kotler17_basic.ppt 163KB Aug 31 2008 08:53:22 PM
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between the two variables will be rejected only when the calculated value of the test statistic is greater than the critical value of the chi-square distribution with the
– Mnemonic qualities: Aspects of a consumer’s possessions that serve as a form of external memory which prompts the retrieval of episodic memories. • The Marketing Power
behaviors, he or she will take action to reduce the dissonance by changing an attitude or modifying a behavior. •
Motivate channel members to share intelligence.
Anything that can be offered to a market to satisfy a want or
Ability to order a product online and pick it up at a convenient retail location. Ability to return an online-ordered product to a
products and marketing program to each foreign country.. How should the company manage
Marketing that links the firm’s contributions to a designated cause to customers. engaging directly or indirectly in
