Pengaruh experiential marketing dan service quality terhadap customer satisfaction dan customer loyalty kafe Excelso di Surabaya - Widya Mandala Catholic University Surabaya Repository
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Penelitian ini bertujuan untuk menguji pengaruh Product Quality, Service Quality dan Price Fairness terhadap Customer Loyalty : Customer Satisfaction sebagai variable
Hasil yang diperoleh dalam penelitian ini adalah experiential marketing memiliki pengaruh yang positif dan signifikan terhadap customer satisfaction, product quality
Hasil penelitian ini menunjukkan bahwa Service Quality berpengaruh positif terhadap customer loyalty, Service Quality berpengaruh positif terhadap Customer Satisfaction,
dengan judul Pengaruh Experiential Marketing Terhadap Customer Loyalty Melalui Experiential Value Pada Pelanggan Angus House Di Surabaya. 1.2
Customer satisfaction plays role as intervening variable between Experiential Marketing and Customer Loyalty.. Keywords: Experiential Marketing, Customer Satisfaction,
The purpose of this research is to know the impact of experiential marketing used by Strawberry Cafe related to customer satisfaction and loyalty.. The collected data came from
This study supports the research conducted by [22] on the effect of Experiential Marketing on Consumer Loyalty and mediated Consumer Satisfaction, Consumer Satisfaction is also able to
International Journal of Economics, Bussiness and Accounting Research IJEBAR Page 1 THE INFLUENCE OF EXPERIENTIAL MARKETING, SATISFACTION ON CUSTOMER LOYALTY: A STUDY ON THE HOTEL
