KOTCHA06.ppt 257KB Sep 15 2006 06:59:30 PM
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– Microenvironment - forces close to the company Microenvironment that affect its ability to serve its customers.. – Macroenvironment - larger societal forces that
Low Prices to Cover Variable Costs and Some Fixed Costs to Stay in Business.. Current Profit Maximization Choose the Price that Produces the Maximum Current Profit, Cash Flow
Minimize Costs of Attaining Logistics Objectives Warehousing Storage Distribution Warehousing Storage Distribution Order Processing Submitted Processed Shipped Order
Looking at the Global Marketing Environment. The International
