malhotra16.ppt 651KB Aug 31 2008 09:21:16 PM
Teks penuh
Gambar
Garis besar
Dokumen terkait
The collection of primary data involves all six steps of the marketing research process (Chapter 1).. Secondary data are data
iv. Applications of Depth Interviews.. Association Techniques ii. Story Completion.. iii. Advantages and Disadvantages of Projective
environment Moderate Moderate to high High High Low Low Low Low Control of field force Moderate Low Moderate Moderate High High High High Quantity of data Low High
Techniques Likert Semantic Differential Stapel Figure 8.2 Scaling Techniques Noncomparative Scales Comparative Scales Paired Comparison Rank Order Constant Sum Q-Sort and Other
between the two variables will be rejected only when the calculated value of the test statistic is greater than the critical value of the chi-square distribution with the
The strength of association is measured by the square of the multiple correlation coefficient, R 2 , which is also called the coefficient of.
Marketing’s Impact on Consumers: The Meaning of Consumption (cont.). • Consumption
– Mnemonic qualities: Aspects of a consumer’s possessions that serve as a form of external memory which prompts the retrieval of episodic memories. • The Marketing Power
