86
XVicture 2019
Notes by Author by reading above chart are:
• During 2011, “Kopi Keliling” event was held five times/from volume 1 up to 5 – with 2 to 3 months interval between volumes.
• In 2012, three new events that launched were “Art Market”, “ACT”, and “Bioskop Keliling”, after Kopi Keliling previously, almost throughout the year of 2011, held the same events (“Kopi Keliling” volume 1-5). To make clear, after one time Art Market was held later ACT was launched and Bioskop Keliling was launched at the same time with Kopi Keliling volume 6.
• Kopi Keliling volume 6 was the only event titled “Kopi Keliling” in 2012 after previously (2011) same titled event were held five times. It also held one time in 2013 that was volume 7 and in 2015 that was volume 8. In 2014, “Kopi Keliling” was not held.
• When “Kopi Keliling” was not held in 2014, new event launched was KACF. In addition, Bioskop Keliling 4 was held at the same time with KACF 2014.
• The last “Kopi Keliling” (volume 8) was held in 2015 – at the same time with ACT 4.
• Art Market was held from toward 2015 until the next two years – include in Bali and Surabaya beside in Jakarta.
It must be explained that above reading that based on time and number is not to act quantitatively, but in order to read the pattern of Kopi Keliling in holding its events; that Author views descriptive efforts in this section is important to be done henceforth have qualitative view.
87
Prociding
Kopi Keliling’s events posters from 2011 up to 2017; although it was all arranged by year for each line (except for last line, 2016 and 2017) chronologically, above posters as data
have not narrated hints without furthermore visual based categorization
88
XVicture 2019
Data operationalization is done based on each event posters and by including data and critics which are considered to be related as followed:
• “Kopi Keliling” posters
By observing posters of “Kopi Keliling” volume 1 up to 8, object that looks consistent is a glass that is associative with drinking and (the word) coffee - refers to organization name and event title. Consistency can also be seen from illustration work on glass taken from each volume participant; for example: the work of illustrator Eko Bintang, volume 4 participant, on poster volume 4. Beside the glass object and illustration work on glass, consistency applied on the writing of Kopi Keliling that viewed by Author as brand, and information of website.
89
Prociding
Nextly it is known from the information of time and venue that volume 1 up to 4 took place at coffee shop in South Jakarta area, volume 5 was held in a mall toward the end of 2011, and outside of Jakarta that was in Yogyakarta for volume 7.
Supporting parties involvement was shown from volume 2 until later which can be seen from logos of event venue, media, communities, and products, at the bottom of poster.
• “Art Market” posters
By observing posters of “Art Market” 1 up to 3, there was no consistency yet compared to “Kopi Keliling” posters. Same visual style appears in poster 1 and 2 (2012) which are different with poster 3 (2014). The same pattern as with Kopi Keliling poster is one of participant’s illustration work for poster visual; for example the work of illustrator Diela Maharanie, Art Market 1 participant, in poster (volume) 1.
90
XVicture 2019
By observing posters of Art Market 4 up to Art Market Bali, consistency can be seen from the form of event title, including the Catalyst brand that appeared. Catalyst is a project by Kopi Keliling -launched at September 2014- that merges the spirit of art (making) and entrepreneurship. The project began with Kopi Keliling rented a place near Tornado Coffee Kemang (venue of Kopi Keliling volume 1) for creative activities such as workshop, discussion, exhibition, also pop up coffee bar and to sell art products. Later the title Art Market became Catalyst Art Market (CAM) and according to venue information in posters, CAM was held outside the place that Kopi Keliling rented – until it was held in Bali in 2016.
By observing posters of Art Market 7 up to 8 and Art Market Surabaya, the Catalyst brand doesn’t look dominant as in the posters of CAM up to CAM Bali; more visible event title is Art Market with the city where it was held. In the three posters above Catalyst appears as logotype at the bottom of poster.
The layout of Art Market Jakarta poster/ 7 and 8 looks the same with the event title on the left side and information on the right side, which also applied to Art Market Surabaya poster.
Related to the mention of the city name, Art Market_Jkt and ArtMarket_Sub logotype appears on upper left side. To note, its appearance is in line with the existence of @artmarket_jkt and
@artmarket_sub Instagram accounts with associated logotypes for profile images added with Catalyst logotype.
• “ACT” posters
91
Prociding
By observing posters of “ACT” 1 up to 3, consistency can be seen from ACT logotype with its blue transparent letter C on the red letter R in the word ART. The logotype appears in Kopi Keliling volume 8 poster because ACT 4 was held at the same time.
In Kopi Keliling volume 8 poster (as main event), ACT logotype appears on the left side
• “Bioskop Keliling” posters
By observing posters of “Bioskop Keliling”, consistency can be seen from the image of flying bird with film roll.
Bioskop Keliling 5 is part of KACF 2015 (main event); in its poster, KACF 2015 logotype ap-pears at the bottom.
92
XVicture 2019
• “KACF” posters
By observing posters of “KACF” 2014 and 2015, consistency of logotype and visual style does not appear.
KACF 2015 titled “DIVERSE” has 7 poster variants based on the letters of the word.
The abbreviation of each letters are “Do a Store”, “Inclusion”, “Visit”, “Equal”, “Rumah”, “Selebrasi”, and “Eksemplar”.
“Do A Store” displayed the artist Muchlis Fachri’s installation artwork with the concept that it is not easy to become an artist so one must introduce him/her self to the public, and especially collectors, begins with making artworks that can be collected by all groups of society; so that artists can be survive and diligently keep doing arts. Muchlis or Muklay also runs the art merchandise brand Junk Not Dead (JND) – JND also participated in KACF 2014.
93
Prociding
“Inclusion” displayed installation artwork of HEIMLO, a creative studio in Jakarta that works on graphic design, illustration, and local themed stationery and home decor product. The concept of HEIMLO’s work is about differences of opinion in the society, between ‘left’ and
‘right’ which each but feels as the most right; even though both are equally important and can do synergize.
“Visit” displayed the artist Rukmunal Hakim’s artwork with the concept that when making art, an artist seems to break his/her relationship with the world outside to be more ‘intimate’ with the work; therefore themed visit, Hakim invites visitors to interact, visiting his comfort zone in hope that communication and appreciation will be built.
“Equal” displayed the artist Octo Cornelius’ artwork in the form of storefront with the concept of diversity to keep away from discrimination. The storefront interpreted by Octo as space, related to Octo inviting his friends to fill the storefront with small sized artworks to be seen by visitors.
“Rumah” (house) displayed the artist Diela Maharanie’s artwork who has been involved in Kopi Keliling events since “Kopi Keliling” volume 2, with the concept that house is a ‘little universe’
that shapes the character and ‘brought’ wherever she goes.
“Selebrasi” displayed the work of KAR ceramic studio in the form of complete cutlery (plates for appetizer, main course, and dessert, tall and short glasses, plate base, and napkin) which can be obtained by paying 500.000 Rupiah. Paying visitors can also take part in the eating experience with local menu surabi oncom for appetizer, nasi tumpeng and side dishes for main course, klepon for dessert, and drinks such es cendol and teh sereh.
“Eksemplar” displayed 16 graphic arts selected from open submission with the thought that the presence of digital printing technology that replaced printmaking caused the decline of interest in graphic arts exploration; printmaking with its handmade duplicating capability should have a special place in the society.