Appendix B: Posts and comments data

16. Appendices

16.2 Appendix B: Posts and comments data – AUT Libraries

Table B.1: Collected data on AUTL’s posts with final analysis - Facebook

Sample No. Date Creator Type Description Category Likes Comments

1 March 5, 2018 Pacific Media Center Text Shared post: gender and diversity research at AUT celebrating 10th anniversary Promotion 3 0

2 March 5, 2018 AUT library Text/visual Ten photos of a makerspace workshop held regarding sustainability . Thanking the attendees and AUT student association. Promotion/connection 9 0 3 March 5, 2018 AUT library Text/visual Twenty-three Photos of a makerspace (Studio 55) challenge featuring students who took part. Thanking the attendees and AUT student association. Promotion/connection 8 2 4 March 8, 2018 AUT Visual Shared post: video of new electric buses being prepared. Informing students to watch out for free rides and competitions Promotion 9 2

5 March 15, 2018 AUT Student AssociatioText/visual Shared post: AUTSA is looking for a new president Promotion 2 0

6 March 20, 2018 AUT Library Text/visual An event being held by AUT library asking students' involvement in designing a new website for AUT library. Giving free coffee and cake to attendees Conversation 12 2

7 March 27, 2018 AUT library Text/visual Studio 55 event: stenciling and airbrushing Promotion 5 0

8 March 27, 2018 AUT library Text/visual Promoting the library's studio 55. Picture of all the tools and gadgets available to students Promotion 6 0

9 March 28, 2018 AUT library Text/visual Studio 55 event: Monday Mindfulness during which AUT's resilience app will be used to unwind and relax Promotion 1 0

10 April 4, 2018 AUT library Text/visual Further promotion of the stenciling and airbrushing workshop Promotion 2 0

11 April 4, 2018 AUT library Text/visual Further promotion of the stenciling and airbrushing workshop, showing a staff member using an stencil Promotion/connection 10 0

12 April 5, 2018 AUT library Text/visual Further promotion of the stenciling and airbrushing workshop Promotion 3 0

13 April 6, 2018 AUT library Text/visual Nineteen photos of the stenciling and airbrushing workshops, featuring students who participated and appreciating their work Promotion 14 0 14 April 7, 2018 Pacific at AUT Visual Shared post: Video talking about a leadership program called 'Navigation Station' held at high schools. Promotion/connection 4 0

15 April 9, 2018 AUT Library text/visual Further promotion of makerspace event called Monday Mindfulness Promotion 3 0

16 April 9, 2018 AUT Library text/visual Eight photos of students involved in Monday Mindfulness. People using the app to do yoga Promotion/connection 8 0

17 April 16, 2018 AUT Library text/visual Further promotion of makerspace event called Monday Mindfulness for the coming Monday Promotion 8 0

18 April 19, 2018 AUT library text/visual Boosting academic writing, paraphrasing and APA workshops Promotion 15 5

19 April 20, 2018 Pacific Media Center text/visual Shared post: Acknowledging the hard work of academics who have worked alongside AUT Library's Open Access Publishing Platform called Tuwhera. Promotion/connection 6 0

20 April 23, 2018 AUT library text/visual Further promotion of makerspace event called Monday Mindfulness for the coming Monday Promotion 2 0

21 April 25, 2018 AUT Employability and Visual Photo of a magnetic board on which an ANZAC Day message 'lest we forget' is spelled out Promotion 1 0

22 May 1, 2018 AUT Sport & Fitness CeText/visual Shared post: Women's self defense, information related to the free course Promotion/connection 3 1

23 May 4, 2018 AUT library text/visual Studio 55's event called the sustainable art challenge, being held to create awareness. Inviting students to participate Promotion/connection 8 0

24 May 4, 2018 AUT library text/visual Further promotion of the sustainable art challenge Promotion 4 0

25 May 14, 2018 AUT library text/visual Educating people on the how much plastic ends up in the oceans. Inviting students to participate in the sustainable art challenge Promotion/education 3 0

26 May 16, 2018 AUT library text/visual Further promotion of sustainable art challenge Promotion 2 0

27 May 18, 2018 AUT library text/visual Showing all the non-front line staff wearing pink clothes to support Pink Shirt Day Connection 27 2

28 May 25, 2018 AUT Student Associatiotext/visual Event created by AUT Student Association called 'Morning Glory'. A dance party with free breakfast. Promotion 2 0

Total 180 14

Number of:

Auckland University of Technology Library Facebook Activity

300430854

62 Table B.2: Collected data on AUTL’s comments with final analysis – Facebook

Sample no. Date Comment by: Comment Category Post category

3 March 5, 2018 AUT Employability & Careers What you guys are doing is awesome!!!! Complimentary/Thankful Promotion/connection

3 March 5, 2018 AUT Library Thanks AUT Employability and Careers! :D Complimentary/Thankful Promotion/connection

4 March 8, 2018 Library User Elon Musk will be proud Humor Promotion

4 March 8, 2018 Library User Tagged a friend Friendship Promotion

6 March 20, 2018 Library User Tagging a friend and then: I will have one for both of us! Friendship Conversation

6 March 20, 2018 Library User Tagging the friend back and saying: Yes! Friendship Conversation

18 April 19, 2018 Library User Tagging a friend and then: Does anyone need some help? Friendship Promotion

18 April 19, 2018 Library User I do on paraphrasing Friendship Promotion

18 April 19, 2018 AUT Library Paraphrasing workshops are today n thur at city, today … link above to … General information on library servicePromotion

18 April 19, 2018 Library User I thought AUT was Chicago referencing? General information on library servicePromotion

18 April 19, 2018 AUT Library AUT Predominantly uses APA referencing … that your assignment requires General information on library servicePromotion

22 May 1, 2018 AUT Sport & Fitness Centre Thanks guys Complimentary/Thankful Promotion/connection

27 May 18, 2018 Library User You guys turned up and on point!!! … shout out to the Library crew! Complimentary/Thankful Promotion/connection

27 May 18, 2019 AUT Library Thanks you [library user] Complimentary/Thankful Promotion

Comments on Posts - AUTL Facebook

63 Table B.3 and B.4: Facebook – Analysis of the categories with descriptive statistics

Row Labels Sum of Likes Sum of Comments

Connection 27 2

Conversation 12 2

Promotion 82 7

Promotion/connection 56 3

Promotion/education 3 0

Grand Total 180 14

AUTL Likes Comments

N Mean Std. Dev Mean std.

Dev

Connection 1 27 0 2 0

Conversation 1 12 0 2 0

Promotion 17 4.82 5.613 0.41 1.138

Promotion/Connection 8 7 4.133 0.37 1.22

Promotion/education 1 3 0 0 0

300430854

64 Table B.5: Collected data on AUTL’s posts with final analysis – Instagram

Sample No. Date Creator Type Description Category Likes Comments

1 March 2, 2018 AUT library text/visual Winners of studio 55's event called 'escape room challenge' Connection 34 1

2 March 7, 2018 AUT library text/visual Engineering students using the weights in the AUT gym for a project Connection 42 1

3 March 7, 2018 AUT library text/visual Same engineering students pictured now using Studio 55's material for the same project Connection 43 1

4 March 20, 2018 AUT library text/visual An event being held by AUT library asking students' involvement in designing a new website for AUT library. Giving free coffee and cake to attendees conversation 45 0 5 March 22, 2018 AUT library text/visual photo of the barista at the above event making coffee, inviting students to come to the library for a chat regarding the library website Promotion 45 2

6 April 4, 2018 AUT library text/visual Many stencils on the table. Informing students about Studio 55's stencil and airbrushing workshop Promotion 36 0

7 April 5, 2018 AUT library text/visual Stencil being used by a student. Informing students that places still available for attending the workshop Promotion 31 1

8 April 6, 2018 AUT library text/visual Photo of students holding their work from the stencil and airbrushing workshop. AUT library appreciating their work Promotion/connection 41 0 9 April 6, 2018 AUT library text/visual Photo of Shanshan, the yoga instructor for Studio 55 event: Monday Mindfulness during which AUT's resilience app will be used to unwind and relax Promotion/connection 40 0

10 April 9, 2018 AUT library text/visual Photo of a phone with the AUT mindfulness app on it. Promoting Monday Mindfulness event. Promotion 28 0

11 April 9, 2018 AUT library text/visual Photo from the Monday Mindfulness event. Students doing yoga. Promotion/connection 74 2

12 April 11, 2018 AUT library text/visual A photo of the library shelves taken by a student and reposted by AUT library connection 42 1

13 April 12, 2018 AUT library text/visual student playing Mario kart with controller made out of banana at studio 55. AUT library inviting students come and join the fun Promotion/connection 56 5 14 April 16, 2018 AUT library text/visual Another photo from Monday Mindfulness, reminding students that its free even and inviting them to join the coming Monday Promotion 46 2

15 April 20, 2018 AUT library text/visual Library workshops photo showing a librarian teaching a class Promotion 44 0

16 April 26, 2018 AUT library text/visual librarian teaching a student. Informing students about academic writing workshops being held at Manukau campus Promotion 30 0

17 May 10, 2018 AUT library text/visual A photo of communal space under a tree taken by a student and reposted by AUT library Connection 44 5

18 May 14, 2018 AUT library text/visual promotion of 'Sustainable Art 'Challenge' an event being held by studio 55. Promotion 27 0

19 May 15, 2018 AUT library text/visual promotion of 'Sustainable Art 'Challenge' an event being held by studio 55. Promotion 35 2

20 May 18, 2018 AUT library text/visual promotion of 'Sustainable Art 'Challenge' an event being held by studio 55. Informing students where they can find examples and when the event is be Promotion 31 0

21 May 18, 2018 AUT library text/visual Showing all the non-front line staff wearing pink clothes to support Pink Shirt Day Connection 55 1

22 May 20, 2018 AUT library text/visual Photos of the attendees in the sustainable art challenge promotion/connection 38 0

23 May 24, 2018 AUT library text/visual photo of the participant with their work in sustainable art challenge promotion/connection 42 0

24 May 30, 2018 AUT library text/visual photo of the participant with their work in sustainable art challenge promotion/connection 41 0

990 24

Auckland University of Technology Library Instagram Activity

Number of:

65 Table B.6: Collected data on AUTL’s comments with final analysis – Instagram

Sample no. Date Comment by: Comment Category

1 March 2, 2018 Library User Super Sweet General comments

2 March 7, 2018 AUT gym Gold General comments

3 March 7, 2018 Library User Lots of emojis expressing 'good work' General comments

5 March 22, 2018 Library User omg jealous finally good coffee in campus and I’m not there General comments

5 March 22, 2018 Library User I missed it General comments

7 April 5, 2018 Library User This looks so cool Complimentary/Thankful

11 April 9, 2018 AUT Careers This is such an amazing initiative ... this year for students & staff. Complimentary/Thankful 11 April 9, 2018 AUT Library aww thanks guys! ... workshop sometime soon. Complimentary/Thankful

12 April 11, 2018 Library User Thanks and Praises Complimentary/Thankful

13 April 12, 2018 Library User WTF General comments

13 April 12, 2018 Library User This is AUT Complimentary/Thankful

13 April 12, 2018 AUT Library Cheers Complimentary/Thankful

13 April 12, 2018 Library User Good Idea Complimentary/Thankful

13 April 12, 2018 AUT Library Thanks! Complimentary/Thankful

14 April 16, 2018 Library User Hi - is this weekly ? Or is it just for today? General information on library services 14 April 16, 2018 AUT Library The Monday Mindfulness session runs every … place by emailing General information on library services

17 May 10, 2018 Library User Nice photo Complimentary/Thankful

17 May 10, 2018 AUT Library Thanks! Credit really goes to … we love it too! Complimentary/Thankful

17 May 10, 2018 Library User Cool! Complimentary/Thankful

17 May 10, 2018 Library User tagged friend Friendship

17 May 10, 2018 Library User Wow! Complimentary/Thankful

19 May 15, 2018 Library User where and when do we sign up? General information on library services

19 May 15, 2018 AUT Library no need to sign up, just come … to take part General information on library services

21 May 18, 2018 Library User Good! Complimentary/Thankful

Comments on Posts - AUTL Instagram

300430854

66 Table B.7 and B.8: Instagram – analysis of the categories with descriptive statistics

Row Labels Sum of Likes Sum of Comments

Connection 260 10

conversation 45 0

Promotion 353 7

Promotion/connection 332 7

Grand Total 990 24

AUTL Likes Comments

N Mean Std. Dev Mean Std.

Dev

Connection 6 43.3 6.742 1.66 1.632

Conversation 1 45 0 0 0

Promotion 10 35.3 7.242 0.7 0.948

Promotion/connection 7 47.4 13.1 1 1.914

67 Table C.1: Collected data on posts with final analysis - Facebook

Sample No. Date Creator Type Description Category Likes Comments

1 March 1, 2018 Massey University Library text/visual Photo snapped of the view from the library connection 24 0

2 March 1, 2018 Massey University Library text/visual photo of the library website, pointing out where to find course textbooks Promotion 7 0

3 March 8, 2018 Massey University Library text/visual Women's day post with Maya Angelou quote. Promotion 8 0

4 March 13, 2018 Massey University Library text/visual photo of lollies available to students visiting the Manawatu campus library Promotion 24 3

5 March 14, 2018 Massey University Library text/visual photo of gum boots with caption when everyone leaves their redbands at the doorstep connection 28 2

6 March 14, 2018 Massey University Library text/visual screenshot of library website with top 3 tips on using it promotion 9 0

7 March 15, 2018 Massey University Library text/visual photo of the collection of Stephen Hawking's books, on the day of his passing, quoting him. connection 11 0

8 March 15, 2018 Massey University Library text/visual 360 degree photo of the service point in Albany campus library, reminding students where to find staff for help Promotion 10 0

9 March 16, 2018 Massey University Library text/visual Photo of the student from Manawatu campus won a competition run by the library. Promotion 10 0

10 March 19, 2018 Massey University Library text/visual Photo of Fergus the lamb, looks like it’s the library's mascot Promotion 17 0

11 March 20, 2018 Massey University Library text/visual 360 degree photo of the service point in Albany campus library, reminding students where to find staff for help Promotion 28 5

12 March 21, 2018 Massey University Library visual Photo of a campus library, don't know which one, as there is no caption Promotion 20 0

13 March 22, 2018 Massey University Library text/visual Fergus the Lamb with a book titled 'The Sheep'; caption states 'family photo?' Promotion 13 0

14 March 23, 2018 Massey University Library text/visual 360 degree photo of the service point in Albany campus library, reminding students where to find staff for help Promotion 1 0

15 March 26, 2018 Massey University Library text/visual Information on Easter Hours with a picture of blackboard with Easter Hours Promotion 15 1

16 March 29, 2018 Massey University Library text/visual Library holding an event where Prof. Glyn Harper is invited to speak about writing war stories for children (no campus mentioned) Promotion 8 0

17 March 31, 2018 Massey University Library text/visual Reminding students about day light saving with photo of books with the word 'autumn' in title Promotion 1 0

18 April 1, 2018 Massey University Library text/visual April Fool's Day joke that students can borrow a dog for 30 mins from the library Promotion/connection 74 31

19 April 10, 2018 Massey University Library text/visual Promotion of Prof. Glyn Harper who is invited to speak about writing war stories for children Promotion 4 2

20 April 12, 2018 Massey University Library text/visual Picture showing the site of Manawatu Library before it was constructed Promotion/connection 27 1

21 April 13, 2018 Massey University Library text/visual Following on from yesterday's picture, showing how it looks as of date Promotion/connection 10 0

22 April 17, 2018 Massey University Library text/visual Further promotion of event being held at the library (Prof Glyn Harper) Promotion 9 0

23 April 17, 2018 Massey University Library text/visual photo of Fergus the lamb congratulating all the students who graduated on this date Promotion 19 0

24 April 18, 2018 Massey University Library text/visual Photo of Prof Glyn Harper speaking during the event Promotion 15 0

25 April 19, 2018 Massey University Library text/visual video of a library poster explaining the graduation gowns. Caption congratulating students who graduated in the last 3 days from the date. Promotion 11 0 26 April 20, 2018 Massey University Library text/visual video of library's Anzac display (no campus mentioned) caption reminding students that they are open on Anzac day Promotion 19 0 27 April 23, 2018 Massey University Library text/visual Reminding students about book return at backdoor drive through, photo of very expensive looking sports car parked near return. Promotion/connection 38 5

28 April 24, 2018 Massey University Library text/visual Massey University Library was running a survey on website, results of the survey in an infogram conversation 22 1

29 April 24, 2018 Massey University Library text/visual Photo of the students of Agricultural College roll of Honor who lost their life in WWII Promotion/connection 3 0

30 April 24, 2019 Massey University Library text/visual screenshot of library website, caption informing students about a new limiter on the library website for searches Promotion/connection 13 3

31 May 2, 2018 Vincent Art Workshop text/visual thirty-three photos of an exhibition currently in the Wellington campus library Promotion 4 0

32 May 2, 2018 Massey University Library text/visual Event created for the above exhibition Promotion 2 0

33 May 4, 2018 Massey University Library text/visual Wishing students "May the fourth be with you" with photos of librarians fighting with light sabers. Promotion 38 3

34 May 7, 2018 Massey University Library text/visual video of the librarians' waiata group, singing to celebrate NZ music month Promotion/connection 19 0

35 May 8, 2018 Massey University Library text/visual Asking students to participate in a survey about digital learning experience. Promotion/connection 7 0

36 May 9, 2018 Massey University Library text/visual event created inviting students to explore the archives collection with archivists at library Promotion/connection 3 0

37 May 14, 2018 Massey University Library visual photo of the library poster of congratulating students graduating. No caption Promotion 10 0

38 May 14, 2018 Massey University Library text/visual Fergus the lamb pictured outside the library entrance. Text congratulating everyone on graduating Promotion 25 0

39 May 16, 2018 Massey University Library text/visual photo of Pink Shirt day display in the library. Asking students to wear pink to show their support Promotion 9 0

40 May 17, 2018 Massey University Library text/visual photo of graduation parade in 1965. Also congratulating everyone graduating on the present day. Promotion/connection 15 0 41 May 18, 2018 Massey University Library text/visual Pink Shirt day breakfast (Wellington) through five photos. Challenging Manawatu and Auckland campus to show what they achieved Promotion/connection 15 1 42 May 18, 2018 Massey University Library text/visual four photos of celebration of Pink Shirt day at Manawatu, caption says that Manawatu is rising up to the challenge Promotion/connection 25 0 43 May 18, 2018 Massey University Library text/visual five photos from Albany campus, for Pink Shirt day. Informing students that we are celebrating Pink Shirt day across all three campuses Promotion/connection 9 0

44 May 23, 2018 Massey University Library text/visual inspirational quote photo: "The expert in anything was once a beginner" Promotion 15 1

45 May 23, 2018 Massey University Library text/visual reminding students about Archives Open day at Manawatu campus with photos from the archives Promotion 1 0

46 May 24, 2018 Massey University Library text/visual Showing two photos of the site of Food Science building in 1968 and as of date. Older photo taken from Archives to promote the open day Promotion 9 3

47 May 24, 2018 Massey University Library visual Photo of the poster for Massey University Archives Open day 8 June 10-3pm. No caption Promotion 6 0

48 May 30, 2018 Massey University Library text/visual Promoting EndNote for Mac workshop. Promotion 7 1

49 May 31, 2018 Massey University Library text/visual Queens birthday hours posted along with the photo of the Queen Promotion 0 0

717 63

Number of:

Massey University Library Facebook Activity

300430854

68 Table C.2: Collected data on comments with final analysis – Facebook

Sample no. Date Comment by: Comment Category

4 March 13, 2018 Library User Great Idea Complimentary/Thankful

4 March 13, 2018 Library User Get me some [tagged friend] Friendship

4 March 13, 2018 Library User Loved this library and it's fantastic staff. Complimentary/Thankful 5 March 14, 2018 Library User My daughter and son are ... make much difference General comments

5 March 14, 2018 Library User Yep same here General comments

11 March 20, 2018 Library User Awwww it hasn't changed! General comments

11 March 20, 2018 Library User My Fav place to study Complimentary/Thankful

11 March 20, 2018 Library User omg I miss that place General comments

11 March 20, 2018 Library User tagged friend Friendship

11 March 20, 2018 Library User tagged friend replied: The only view I need is my lecture slides Friendship

15 March 26, 2018 Library User What a work of art, love it Complimentary/Thankful

18 April 1, 2018 Massey Uni Library Joking! Humor

18 April 1, 2018 Library User Do you think we are barking mad … with dog food? Humor

18 April 1, 2018 Library User omg if only [tagged friend] Friendship

18 April 1, 2018 Library User here I am studying for my pre-vet ... see any dogs anywhere???" Humor

18 April 1, 2018 Library User Man if this was true ... library more often Humor

18 April 1, 2018 Library User [tagged friend] this is taking April fools too far ... this isn’t real Friendship

18 April 1, 2018 Massey Uni Library We apawlogise if anyone was offended Humor

18 April 1, 2018 Library User Is this available as an e-dog? ... but don’t want to miss out. Humor 18 April 1, 2018 Massey Uni Library We try to provide online versions whenever they are available Humor 18 April 1, 2018 Library User This is interesting … Please let me know if the trial rolls over. Humor 18 April 1, 2018 Massey Uni Library Sorry, not pawsible to renew when there is a walkies wait list Humor

18 April 1, 2018 Library User Do the hybrid models come in edited volumes? Humor

18 April 1, 2018 Massey Uni Library Only up to volume K9 Humor

18 April 1, 2018 Library User Tagged friend Friendship

18 April 1, 2018 Library User tagged multiple friends Friendship