Chinese diaspora and their media in New
Zealand （1）
The role of Chinese ethnic media in response to mainstream media’s portrayals of Chinese diaspora in New Zealand
Table of Contents
Introduction
The comparison of two cases in the Herald and SkyKiwi.com
The role of Chinese ethnic media in response to mainstream media’s portrayals of Chinese diaspora in New Zealand
Conclusion
Introduction
After the 1987 Immigration Act
Introduction
Fear of ‘lose face’
a fear of public shame when their social performance has fallen below acceptable levels (Ho, 1976)
“an important part of traditional
Chinese social ethics” (Lin, 2007, p. 46).
Collectivism Cultural
characteristics
“groups bind and mutually obligate individuals” (Oyserman, Coon, &
Kemmelmeier, 2002, p. 5)
Bind them together Affecting the other’s impression of their community
Introduction
Two cases
Two media outlets
The Len Brown and Bevan Chuang Affair in 2013
The Chinese tourists dinning at the charity lunch in 2012
SkyKiwi.Com
The New Zealand Herald
Data collection
News reports
News commentaries
disseminate the factual and accurate information (Hart, 1996; Li, 2005)
include the authors’ opinions presented in order to shape and guide the public opinions (Gans, 1979; Li)
Case 1: The Brown and Chuang Affair in 2013 SkyKiwi.com The Herald
News
reports News reports
Case 2: The Chinese tourists at the charity lunch in 2012 SkyKiwi.com The Herald
News
reports News
reports News
Commentaries
Introduction
The Len Brown and Bevan Chuang Affair in 2013
Background
Len Brown Bevan Chuang
Auckland Mayor
Member of the AKL Council’s ethnic peoples advisory panel in 2011;
Failed to gain a seat in the Albert-Eden Local Board of the AKL Council in 2013;
Won election in 2010;
Re-elected in 2013
Another Mayoral candidate John Palino
New Zealand
news and information blog site First story on 15 Oct, 2013 lovers
pressured
17 Oct, 2013 First news report
The Len Brown and Bevan Chuang Affair in 2013
Table 1: Timeline A : Chuang and Brown Affair news in the mainstream and ethnic media.
(CC = Chuang Chinese News; CE = Chuang English news)
14 news stories from the Herald
10 news items from SkyKiwi.com
The Len Brown and Bevan Chuang Affair in 2013
Main difference between SkyKiwi.Com and the Herald
Definition of this story
The affair
The Herald SkyKiwi.Com
Private sexual scandal Public occurrence/
Political scandal
SkyKiwi.Com news reports
emphasized
Intention of destroying
Brown’s reputation Close relationships
Another Mayoral candidate team
Whale Oil blog team
manipulative Media exposure vehicle
The Len Brown and Bevan Chuang Affair in 2013
Main difference between SkyKiwi.Com and the Herald
Representation of Chuang
Bevan Chuang
The Herald SkyKiwi.com
Promised to marry Chuang
Really in love
Feeling relaxed and safe Naively
misunderstanding
Luigi Wewege Chuang’s ex-boyfriend
Len Brown Mistress/Lover
Loose woman
Another sexual partner
Having intimate relationships
Luigi Wewege Len Brown Brown’s rival
campaign worker
The Len Brown and Bevan Chuang Affair in 2013
Main difference between SkyKiwi.Com and the Herald
Use of headlines
22 Dec, 2013 — Chuang being fired by a Chinese community committee and her roles being reviewed by several voluntary organisations because of the exposure of her relationship with Len Brown.
A news story —
The Herald “Chuang pays price for affair”
SkyKiwi.Com “The Heroine….said:
My career is destroyed”
mistress
deserves some punishment helpless woman
passive victim
The Len Brown and Bevan Chuang Affair in 2013
The Herald SkyKiwi.Com
“Chuang pays price for affair” “….said: My career is destroyed”
The Chinese tourists dining at the charity lunch in 2012
Background
Chinese New Zealanders Christmas charity lunch
Auckland city mission
Debate
Mainstream media Chinese diasporic media
Tourists Chinese tourists
Genuine misunderstanding
Shame the Chinese community
Table 2: Timeline B: Chinese visitors news in the mainstream and ethnic media (Code VE = Visitors English news; Code VC = Visitors Chinese news)
3 items
from the Herald
5 news stories from SkyKiwi.Com
The Chinese tourists dining at the charity
lunch in 2012
The Chinese tourists dining at the charity lunch in 2012
Comparison between the Herald and SkyKiwi.com
The Herald SkyKiwi.Com
The Chinese people A group of Chinese tourists Chinese New Zealander The Chinese tour operator Xing Yu (Lucky Jade)
sightseeing ‘unrecognized’ &‘Unfindable’
Public reaction Widespread outrage worried
The Herald SkyKiwi.Com
The organizer’s views ‘unaware’ & ‘not worried’ ‘demand’ &‘connection between mainstream and ethnic’ Event sponsors’ reaction ‘no sponsor’ with concerns not severe
Similarities
Difference
The Chinese tourists dining at the charity lunch in 2012
“White sun hats are the typical symbol of New Zealand Chinese seniors”
SkyKiwi online forum user:
Comparison between the Herald and SkyKiwi.com
SkyKiwi.com’s strategies and its roles
The roles played by SkyKiwi.com
The 1st role
Guiding audiences to understand the events from a different angle
The 2nd role
Providing an independently alternative media space
The 3rd role
A resource for the mainstream media
Identified by
Zou Denied by
Lincoln Tan
Galtung’s Centre-periphery model Centre
Mass media The Herald
Periphery Ethnic media
SkyKiwi
conclusion
Centre
Periphery
SkyKiwi
Periphery SkyKiwi
Chinese audiences
Centre The Herald
Centre Mainland
China Not reflect
Only info
